The practice of trade, historically, was simple: Villagers exchanged food for pottery; fishermen swapped their catch for tools; goods moved across villages in exchange for other goods. At its root, trade meant bartering. An act of mutual benefit that carried as much social value as economic. 

Today, the practice has evolved into something far more complex and often misunderstood. It encompasses a vast ecosystem of global business activity: cross-border logistics, compliance, finance, risk forecasting, data analytics, e-commerce strategy, export controls, procurement, and market expansion, to name a few. 

Broadly speaking, trade no longer resembles a single career path or act of exchange. It’s a constellation of positions and activities that work together to help societies and nations survive, grow, and thrive. 

What trade means today

Because of the depth and breadth of roles involved in trade, those looking into a career in this field need to understand the full spectrum of what it entails.

In a practical learning sense, this means understanding feasibility: where to start, how to plan and build a business, and how to understand the risks.

You also need to understand the financial elements; how to fund, grow, and maintain your sales. Don’t forget marketing and selling, whether through advertising, e-commerce channels, or traditional brick-and-mortar routes.

And then, finally, the actual “doing:”

How and where are you going to create your goods, import them, export them? How and where is your business going to operate? Who are you going to hire?

Yes, international trade is indeed wide-ranging in scope, but with this scope comes a variety of applications and job roles to seize. To help you understand how wide this range is, we’ve compiled a list of different international trade professions and stories from people in the field.

Exploring these will help you understand whether a career in international trade is right for you, and if so, guide you toward the path that seems best suited to your skills. 

Emiliano’s story: from private to government sector, from North America to South

Now a Senior Product Operations Manager at Export Development Canada, Emiliano Introcaso, CITP, began his journey in trade back in 2001 when he handled his first international shipment, an experience that sparked his realization that specialized training would be essential for long-term success.  

“As I took my first steps in international business, I realized that having a few years of experience was not enough. I needed to learn and understand why it was so important to be involved in trade and how exports can make a difference in the development of any global economy.”

That’s when he decided to pursue the FITTskills program, quickly learning and advancing from roles in manufacturing to international assignments, including relocating to Mexico to implement customs, logistics, and trade operations. Eventually, he would go on to earn his Certified International Trade Designation (CITP) and work in both private-sector and government positions.  

His roles spanned continents, from Canada and Mexico in North America to Peru in South America, and employed a wide range of skills, from supporting exporters through national funding programs to training over 2,500 students worldwide. 

Though his positions were different, his expertise in global business, export planning, and supply chain strategy remained steadfast.  

Audrey’s story: a passion for global business and supporting businesses financially

As Associate Vice-President at RBCx, Audrey Marie-Nely, CITP, began her career with a deep curiosity about global markets that took her from France to Canada and South America. After building her academic foundation in business management and international business, she pursued a master’s in innovation to better understand how technology was reshaping global commerce. 

“Technology is revolutionizing trade,” she notes. “From digital marketplaces to blockchain for supply chain transparency. I knew that to stay ahead, I had to understand how innovation intersects with international trade.” 

But it was her growing involvement in financial decision-making — helping small businesses evaluate risks, assess funding options, and tailor financial strategies for new markets — that pushed her to deepen her expertise.  

Through the FITTskills program and her CITP designation, she strengthened her command of trade finance, payment methods, and risk-mitigation tools, giving her the confidence to guide clients through the financial complexities of global expansion.  

“Understanding financing options, risk management, and payment methods is crucial in global trade. The program helped me work more effectively with key partners and strengthened my ability to support businesses in securing financial success internationally.”

Her career has spanned entrepreneurship ecosystems, international advisory committees, and leadership roles in banking. Audrey’s skillset blends financial insight with practical global trade knowledge, proving how the right mix of expertise can shape a career that crosses industries, borders, and, for her clients, all stages of business growth. 

Meetali’s story: Trade advice in the public and private sectors to help businesses thrive globally

Meetali Kashyap’s journey offers another example of the breadth of modern trade careers. She began in 2015 at the UK’s Department for Business and Trade, helping British firms expand into India by advising on market entry, regulatory hurdles, and sector-specific trade opportunities. Her work spanned everything from securing foreign direct investment approvals to shaping early-stage growth strategies, supporting companies that would go on to become well-known brands in India.  

After Brexit, she shifted into trade policy and government-to-government advocacy, negotiating market access issues and working to create fairer conditions for British businesses in India. That foundation carried her to Canada, where she served as a Trade Commissioner helping Canadian firms enter India, and later into her current role as Market Advisor for Enterprise Ireland in Toronto, guiding Irish cyber, digital tech, and creative companies toward partnerships across Canada. 

Throughout her globally mobile career, Meetali has relied heavily on expertise in market entry strategy, regulatory navigation, and client-focused advisory work. Skills she deepened through the FITTskills program and ultimately validated through the CITP designation. 

“Discussing different routes to market, types of investments, or options like greenfield or brownfield, direct or indirect channels, joint ventures, mergers, or acquisitions, has enhanced my ability to provide strategic advice to our Irish companies weighing their options in market entry.”

She also makes it a priority to keep her clients’ interests the primary focus of her work, stating: 

“I believe the essence of an international trade advisor’s role is to provide bespoke advice to clients, keeping their best interests and potential success in mind. For instance, Canada often serves as a cost-effective gateway into the North American market, offering ample opportunities to introduce new innovations. This environment helps companies gain a technical edge in a rapidly evolving world.” 

This combination of devotion to her clients’ success and global trade expertise has allowed Meetali to take on impactful roles across the world, broadening her knowledge and scope of international trade as it happens every single day.

Ramon’s story: From a young entrepreneur to a seasoned President and CEO to a multi-million-dollar business

Ramon Pinto’s career reflects the entrepreneurial spirit at the heart of modern international trade. He began at sixteen in Venezuela, running a small cross-border import venture that sparked a lifelong passion for global business. After immigrating to Canada, he committed to building an ethical, market-responsive trade career grounded in serving developing markets by moving goods from regions with production advantages to places where consumers had limited access. 

That mindset eventually led him to the paper industry and to founding SOLUPAPER LLC, which he grew from $60,000 in initial capital to more than $15 million in annual sales. As the company’s President and CEO, he and his team work with major brands like Smurfit, PepsiCo, and McDonald’s. For a truly international business reach that requires truly international skills.  

“Make sure you are as clear as possible about the terms of negotiation, and clarify Incoterms because not everyone knows them,” he reminds young entrepreneurs. He also notes: 

“The obstacles will be many, but each one brings an important lesson. If you continue forward with passion and dedication, success will come. Entrepreneurship is a marathon, not a sprint. If you’re able to learn from obstacles and keep your eyes on your goals, the future is yours.”

Understanding the risks and strategies needed to succeed long-term, he also understands how data and industry resilience have helped his business succeed during industry fluctuations: 

“We made decisions based on data analysis and trends, and we weren’t afraid to invest in areas that seemed uncertain. Today, that vision has allowed us to maintain a solid sales trajectory and continue moving forward despite industry shifts.”  

Other careers in international trade

International business isn’t a single career. It’s an entire world of careers, all interconnected by the movement of goods, money, ideas, and people. From compliance to strategy, from logistics to leadership, the opportunities are as wide as the global markets they serve. 

In keeping with the evolution of “trade” itself, the profession offers an equally broad and dynamic future, one shaped by the people who make global business work every day. And that’s one constant, even with the rise of AI, that will remain the same as it was since the dawn of the practice. 

The post International trade explained: definitions, roles, and real careers appeared first on Trade Ready.

And if you think about it, the human need to exchange or barter for goods and services has always been essential to our survival. It has allowed us to grow, expand, diversify, and join forces with other like-minded humans and nations—and in this basic notion, we can find the kernel of what keeps trade unified today.

We still need to cooperate and exchange goods and services with other countries and people, because it not only helps us survive, but ultimately to flourish.

Though the job market is increasingly difficult to navigate, knowing the basic reasons for why we always have and always will exchange goods and services can provide direction and relief.

Yes, trade today is not the methodical industry it once was. It moves at the speed of digital platforms, automated customs systems, AI-driven forecasting tools, and geopolitical realignments that can disrupt an entire region overnight.

Yes, the skills that people need to have to keep up with these transformations are manifold. Yes, there are multiple economic, political, and environmental disruptions in the mix. But, people and countries still need to trade, and this will never stop. 

So, if you’re looking for a job in the global trade market right now, there are some great ways to get started in the field, first and foremost by getting the right training.

And from there developing on-the-job experience through internships, mentorships, or junior roles. Let’s not forget the increasing power of networking in today’s tempestuous hiring waters too. 

Starting from scratch in the field of international trade? Read our tips below and begin carving your path to a profession that’s always evolving yet as enduring as civilization itself.  

Know your learning options

There are many learning options for business in general. These range from highly specialized courses on individual topics like Incoterms or customs compliance, to broader selections, like general business administration, or project management through degrees like an MBA or certifications like the PMP.  

For newcomers who want a broad understanding of global trade in addition to a practical roadmap for how to start, grow, and manage a business across borders, the FITTskills program and the CITP®|FIBP® designation provide one of the more structured and widely recognized pathways available, a sentiment that Daiana Leandro, Customer Success Specialist, Ocean Sonics Ltd. agrees with.  

Just as lawyers and doctors have recognized professional standards, Daiana ventures that the CITP® designation gives international trade professionals a recognized benchmark of expertise, ethics, and commitment. 

“I think that having a professional designation is important to back you up. To show that you’re committed to what you’re doing,” says Daiana.

For professionals like Julia (Xia) Zhao, CITP – President, Raintree International Trade Co. learning about international trade through validated courses also adds confidence to your arsenal.  

“Don’t just work hard. Educate yourself and work harder,” she recommends, adding that completing the FITTskills program gave her a better understanding of the rationale behind decisions and their execution, and provided a significant boost to her ability to collaborate with her colleagues in different roles within the industry. 

The FITTskills Program: What it covers

Rather than offering theory alone, the FITTskills program breaks global business down into a practical and straightforward set of steps, strategies, and skills that all international business professionals must know and execute in real life.  

While some business programs emphasize high-level theory, FITTskills focuses on the practical side of doing business internationally. For product and service exporters – including technology companies – this includes topics like exporting digital products and services, navigating international compliance and procurement requirements, managing global partnerships, understanding market-entry considerations, and working across different regulatory and cultural environments.

For those who advise businesses in international trade it helps them understand the challenges and needs of their clients to be able to meaningfully support them. It’s designed to help professionals apply international business concepts directly to real-world operations, sales, and global growth.

The program’s six courses mirror the lifecycle of an international business venture, from assessing feasibility all the way to executing sales across borders.  

Learning online: flexibility for a world that never stops moving

Many who enter the field today do so while balancing full-time jobs, family responsibilities, or immigration transitions. For these learners, the ability to train online—on their own time—can be the difference between entering the field and never getting started. 

Sajal Takhi, CITP, provides an illustrative example of this. 

Despite balancing a demanding career in logistics and pursuing a Master’s in Finance, Sajal was able to complete two FITTskills courses. It was such an enriching learning experience that he decided to complete the entire FITTskills program. He went on to apply for his Certified International Trade Professional (CITP®|FIBP®) designation, understanding its ability to open international doors and add credibility to his CV. 

“These courses significantly deepened my knowledge, allowing me to apply advanced analytical skills directly to my work in logistics. This enhanced my ability to make data-driven decisions, mitigate risks, and optimize costs, ultimately contributing to the growth of the company and adding value to the broader community.”

In-class instruction: where conversation becomes understanding

For others, learning becomes more powerful when it happens in a room full of different perspectives and background and includes the face-to-face interactions, discussions, and hands-on projects that come with in-class learning. 

Teniola Animat Oke, winner of the International Business Plan Award at the 2024 FITT Educational Awards notes the value for her in going through the process to complete her project. 

“Completing this project was incredibly rewarding,” Teniola said. “It pushed me to integrate everything I learned – market analysis, financial planning, risk management, and cultural adaptation – into an actionable plan. It reinforced my passion for international business and my confidence in tackling complex, multifaceted challenges.”

Extended learning: where skills turn into opportunity

CITPs often emphasize mentorship as a turning point in their careers. 

Audrey Marie-Nely – Associate Vice-President, Banking, RBCx, saw the benefit of mentorship firsthand, through a mentorship program facilitated by FITT: 

“Before moving to Canada, I didn’t realize the power of mentorship. Through a FITT mentorship program, I was matched with an experienced trade professional who provided invaluable guidance. Even though the formal program has ended, we still keep in touch.”

She adds, “Mentorship is a way to give back and help others navigate the complexities of global trade. It’s something I plan to continue throughout my career.”

Networking: A powerful tool for growth and connection

Networking as a practice has undergone a wide-ranging transformation in the past few years. COVID-19 saw the rise on online networking events, but post-pandemic, in-person events gained back momentum as people realized they missed the subtle yet irreplicable business nuances of connecting with other people in person, face to face. 

Whether in-person or online, networking still remains fundamental to career growth, especially in the international trade field. These connections are critical to finding strategic partners and contacts across borders, and for job hunters, they’re also essential for meeting potential employers in the field.  

Julien Rosan, CITP and Trade Commissioner, Global Affairs Canada, agrees wholeheartedly. At the beginning of his career, Julien relied on his knowledge and interpersonal skills to find a job. But after many years in the field, he now sees how crucial it is to network, seek referrals, and build professional relationships. Nowadays, when he receives LinkedIn requests from students seeking advice or internship connections, he makes it a point to remain as approachable and helpful as ever.  

“I love this proactive approach and always keep my door open as I can see myself in them 10 years ago.”

Internships: more than a foot in the door

Even a short internship can ignite a new career. Steve Jobs, Oprah Winfrey, Ursula Burns and Steve Spielberg all performed internships, with many of these experiences launching the legends into their lifelong careers. 

Ian Murdoch, CITP, experienced the benefits of internships firsthand, when he travelled to Kenya for a six-month internship through a program at the Norman Paterson School of International Affairs at Carleton University. 

Through his experience, he assisted a coffee farm with sustainable business development and international trade. This opportunity sparked his interest in the field as it offered him a chance to work with people from around the world and contribute to an important cause like sustainable growth and development. The experience also accelerated his passion for international trade, a profession that he still pursues as a Trade Commissioner at Global Affairs Canada. 

Learning on the job: letting the job teach you

Those who stay in the field long enough often say the same thing: the work itself becomes the teacher. 

“In the beginning, everything seems overwhelming” says Ramon Pinto, CITP, President & CEO, SOLUPAPER LLC whose $60K startup eventually evolved into a multimillion-dollar cross-border company. But with work and patience, success can come: 

“Instead of taking quick, expensive routes, we focused on sustainable expansion, reinvesting our profits and seeking financing only when absolutely necessary. It wasn’t easy, and many times it felt like we wouldn’t make it, but every financial hurdle taught us to be more resilient and manage our resources efficiently. The key was always keeping the long-term vision in mind, knowing that each sacrifice today would bring us closer to success tomorrow.”  

He describes the trade career as a constant exercise in judgment; reading markets, picking partners, understanding risks, sensing change before it arrives. 

“We made decisions based on data analysis and trends, and we weren’t afraid to invest in areas that seemed uncertain. Today, that vision has allowed us to maintain a solid sales trajectory and continue moving forward despite industry shifts.”

He adds that,

“If you never stop learning you increase your opportunity to grow, adapt, and improve.”

Carving a path is a unique experience for each individual, but effort always drives success

Across a myriad of professional trade careers, it’s clear that no one path is identical. Some enter the field through in-class instruction, while others take on mentorships and internships.  

And yet, despite these differing routes, advice rooted in personal effort remains parallel: 

• Start with foundational training to validate expertise and build confidence. 
• Seek out real experiences, even entry-level ones, that expose you to how goods, money, and decisions operate on a day-to-day level. 
• Build relationships and contacts, as these connections open business and career opportunities 
• Find a mentor, and someday, become one to learn from and contribute to a deep community of experts 
• Stay curious, and keep learning to stay ahead of industry transformations 

Much like the evolution of trade itself, progress, even in the face of setbacks, is attainable. You just need to remain patient and keep moving forward. 

The post How to start a career in international trade from scratch – tips, advice, and strategies from professionals appeared first on Trade Ready.

This article highlights some of the most promising opportunities for 2026 focusing on places with strong demand, improving infrastructure, predictable regulation, and openness to international products. Let’s get started.  

What makes a market worth entering today

Before looking at specific markets, it helps to understand exactly what it is exporters are looking for in their portfolio in a period marked by increasing uncertainty in global markets: 

Ease of doing business: Efficient customs, digital documentation, predictable rules, and supportive logistics networks can significantly reduce market entry costs. 

Openness to trade and FTAs: Countries that are part of major trade agreements often provide tariff reductions and smoother administrative processes. 

Growing import demand: Strong demographics, industrial expansion, and rising levels of consumption throughout a nation all shape import patterns. 

Low or manageable political risk: Stability helps exporters plan with confidence. For most exporters, political risk is synonymous with economic risk.  

Untapped potential: Tools such as the ITC Export Potential Map offer insights into where meaningful opportunities still exist globally. Analyses such as these are crucial in mapping out new areas for your business. 

With these criteria in mind, let’s take a look in detail at some of the markets that stand out in 2026 

Top 7 export markets to consider in 2026

1. Vietnam: A fast-growing manufacturing and consumer hub

Vietnam is one of Asia’s most dynamic economies. It continues to expand rapidly in electronics, garments, furniture, and other manufacturing sectors, which also boosts demand for imported materials, components, and technologies. 

In fact, FTSE Russell recently upgraded this country to Secondary Emerging market status, which signals increasing maturity and openness.

The OECD argues that reducing FDI restrictions, improving infrastructure, and strengthening innovation capacity are key to making Vietnam more competitive and business‑friendly.

Exporters supplying machinery, industrial inputs, food products, and consumer goods often find Vietnam to be an approachable place to start or expand their market presence.  

2. India: A rising import destination with global reach

India continues to be one of the strongest performers in global trade growth. UNCTAD’s trade trends report points to India as a high-growth market with the country also steadily increasing its imports and playing a more prominent role on the import side.

Recent trade data from NITI Aayog shows India importing more from regions such as Latin America and East Africa. This reflects the country’s growing role in global supply chains and its importance under China +1 sourcing strategies.  

Exporters of machinery, chemicals, electronics, packaging materials, and renewable energy components often gain early traction in India. 

3. Indonesia: Strong commodity exports and expanding industrial needs

Indonesia remains a key growth engine in Southeast Asia. 

According to Cybex Exim’s regional data, Indonesian exports grew 12.7% year over year, driven by palm oil, minerals, rubber, and other commodities.

As these industries expand, so does the need for imported machinery, equipment, and supporting services. 

The ITC Export Potential Map also shows opportunities across a range of goods as Indonesia continues investing in infrastructure, digital systems, and industrial diversification. 

4. United Arab Emirates and the Gulf Region: A global re-export gateway

The UAE continues to stand out as an efficient global logistics hub. Visual Capitalist’s trade analysis identifies it as one of the fastest-growing trade partners between 2019 and 2024. The wider Gulf region also shows rising import demand across food, construction materials, industrial inputs, and green technologies. 

The network of free zones, predictable regulation, and strong connectivity make it a natural entry point for exporters looking to reach Africa, South Asia, and the Middle East. Moreover, its strategic location and robust logistics network have made the UAE a central hub for the import of minerals and fuels. 

In 2026, trade continues with the UAE, but with higher costs, delays, and volatility due to the US – Iran conflict.

5. Latin America: Brazil and Mexico as high-potential Buyers

Latin America remains a strong region for companies seeking to diversify beyond traditional partners. UNCTAD’s data on global trade growth shows Mexico and Brazil performing particularly well, surpassed only by India and China.  

Brazil continues to import high volumes of machinery, chemicals, renewable energy inputs, and consumer goods as large infrastructure and energy projects move forward. Mexico benefits from its integration through USMCA and is a major importer of electronics, automotive components, and industrial supplies. 

6. Sub-Saharan Africa with a focus on East Africa: Rapidly growing consumption and infrastructure Needs

East African markets such as Kenya, Tanzania, and Ethiopia are becoming important markets for exporters to consider. East Africa’s trade outlook for 2026–2027 is cautiously optimistic, supported by stronger regional growth, infrastructure investment, and ongoing economic reforms, but the region remains vulnerable to rising energy costs, global trade disruptions, and food insecurity.

The IMF notes that higher fuel, fertilizer, and shipping prices are increasing pressure on trade balances, particularly for oil-importing economies in East Africa.

The region’s main exports are largely agricultural and primary commodities including coffee, tea, horticultural products, minerals, and textiles, while its main imports are fuel, machinery, vehicles, pharmaceuticals, and industrial equipment needed for infrastructure and manufacturing growth. 

7. South Korea: A stable, high value import market 

South Korea is an advanced and predictable market with strong import needs across machinery, electronics, automotive parts, food products, and medical goods. Its close integration with both Western and Asian supply chains makes it a reliable destination for exporters who prefer stable, mature markets. 

 South Korea’s trade outlook for 2026–2027 is moderately positive, driven by strong semiconductor exports tied to global AI and technology demand, alongside a gradual recovery in domestic consumption. However, the country remains vulnerable to slowing global growth, rising trade protectionism, and geopolitical uncertainty.

Semiconductors are Korea’s leading export, while its main imports include crude oil, natural gas, and industrial inputs used in manufacturing and technology production. 

Renewable energy opportunity zones: Brazil and Chile

The renewable energy sector deserves its own mention. Countries such as Brazil and Chile are investing heavily in solar, wind, and battery storage capacity. This creates demand for turbines, panels, inverters, energy management systems, and engineering services. 

The International Energy Agency (IEA) mention continued growth in clean energy infrastructure across LatAm, which can be a strategic diversification route for exporters in green tech, metals, electronics, and industrial solutions. 

How exporters can move from insight to action

Use data tools to validate market fit: Resources like the ITC Export Potential Map, World Bank logistics indicators, and regional trade databases help exporters ground their decisions in evidence and statistics.  

Take advantage of FTAs and tariff benefits: Trade agreements can support pricing strategy and make market entry more competitive. 

Start with a phased entry strategy: Many exporters begin with a distributor, agent, or pilot shipment, then adapt based on feedback and local standards. 

Plan for compliance and risk management early: Preparing for certifications, currency considerations, and political risk improves the odds of a smooth entry. 

Leverage trade missions and government support: Trade missions, export advising programs, and local chambers of commerce can reduce costs and help companies identify partners more quickly. 

What this means for your diversification strategy

In 2026 diversifying your export markets is as much about protecting your business as it is about growth. Vietnam, India, and Indonesia are booming with rising demand; South Korea deliver predictability and logistical efficiency; and Latin America and East Africa are fast becoming regions to watch, with growing consumer markets and long-term potential.

For exporters looking to spread risk and seize global opportunities, these markets are where the next decade of trade is being written. 

The post Top export markets to strengthen your diversification strategy in 2026 appeared first on Trade Ready.

As a young newcomer to Canada, navigating both a new country and profession, Sajal Takhi learned an important lesson about professional success: behind every shipment, every cross-border lane, and every international contract are people. And to connect with them, you need to understand their needs and challenges.

With over seven years of experience in asset-based transportation, plus a CITP certification and a Master’s in Finance, Sajal has combined his learning with practice to become the expert that he is today.

A natural calling to logistics and transportation

Sajal’s journey into international trade began naturally. He started by coordinating shipments across Canada and the U.S., managing complex cross-border operations and building relationships with suppliers, manufacturers, and distributors. Through this work, he became fascinated by the intricacies of global trade, whether it was handling customs clearance documentation, resolving business disputes, or managing financial risks associated with international transactions. Every challenge and every complex detail drew him in.

His academic background, including a Master’s in Finance, further fueled his interest in international trade by giving him critical skills in financial analysis, risk management, and strategic planning, knowledge that would prove invaluable in his logistics roles. A large part of his career work has been in developing market expansion strategies and optimizing operations to maximize profitability.

Impactful advice about empathy and understanding

One of Sajal’s most powerful stories comes from his early years as a new immigrant in the workforce. At 19, newly arrived from India and working in a diverse Canadian environment, he found himself struggling to connect with colleagues—a challenge many newcomers quietly face.

“Recognizing this, my supervisor told me that to succeed professionally, it was essential to understand the needs and challenges of both customers and colleagues. This advice profoundly impacted me at an early stage in my career, prompting me to cultivate emotional intelligence and empathy.”

It was a simple concept that reshaped his entire approach to work. Sajal began actively building stronger relationships. “I realized that by understanding and valuing the perspectives of those around me, I could build stronger relationships and navigate workplace dynamics more effectively. These skills have become foundational to my professional approach, as I believe that empathy and kindness are key to connecting with others and achieving success.”

Driving significant business growth and winning contracts

Throughout his logistics career, Sajal has contributed to several major projects that improved operational efficiency and drove business expansion.

Notable achievements include winning contracts from major clients such as Burnac Produce and High Liner Foods. These achievements were the result of strategic business planning, negotiation expertise, and strong customer management skills.

“By analyzing market trends, optimizing freight routes, and aligning our service offerings with client needs, I was able to present value-driven proposals that secured these lucrative contracts.”

Another milestone came during the expansion of Sharp Express Inc., where Sajal expanded Sharp Express Inc.’s market presence by diversifying operations beyond traditional reefer loads into dry freight, auto parts, and electronics. “I proactively identified new opportunities, optimized our pricing strategies, and successfully mitigated risks associated with seasonal fluctuations in demand,” he says.

Why Risk Management Became His Guiding Principle

When asked what he wishes he’d known at the start of his career, Sajal answerswith confidence:

“The importance of risk management in every aspect of business, and working as an employee as well.”

He elaborates that the importance of risk analysis lies in its ability to anticipate uncertainties and vulnerabilities, allowing businesses to proactively address issues before they escalate. By doing this, they not only protect their assets and enhance operational resilience but also foster a culture of risk awareness across the organization.

He also believes that,

“risk analysis plays a key role in optimizing financial performance by helping businesses avoid costly mistakes, reduce losses, and enhance their reputation and credibility among stakeholders.”

By systematically evaluating potential threats – whether financial, operational, strategic, or compliance-related – risk analysis enables companies to make informed decisions, allocate resources more effectively, and develop robust contingency plans.

This ability to analyze uncertainty – financial, operational, strategic, or compliance-related – is now central to Sajal’s professional toolkit, and he credits his favourite FITTskills modules with giving him deeper insight into this topic.

Risk Analysis and Cost Analysis – FITTskills training applied on the job

His favourite topics were risk analysis and management and cost and pricing analysis. After studying these areas, he was able to do a mind map of his previous company Sharp Express Inc. where he uncovered risk factors that eventually led to a downturn in the business during a high-interest rate market.

“These courses significantly deepened my knowledge, allowing me to apply advanced analytical skills directly to my work in logistics. This enhanced my ability to make data-driven decisions, mitigate risks, and optimize costs, ultimately contributing to the growth of the company and adding value to the broader community.”

An enriching learning experience

Despite balancing a demanding career in logistics and pursuing a Master’s in Finance, Sajal was able to complete two FITTskills courses for an enriching learning experience. Not long after, he decided to complete the entire FITTskills program and apply for his Certified International Trade Professional (CITP^®|FIBP^®) designation, understanding its ability to open international doors and add credibility to his CV.

“The CITP is a prestigious certification by FITT. By achieving this qualification doors are opened not only in Canada by across the EU as well. Moreover, the faculty of FITT and its strategic partner EDC are industry leaders and well-qualified.”

Pride in contributing to a wider community

Sajal considers earning his designation a proud moment. He views the CITP as a marker of prestige but, more importantly, as a way for him to contribute his learning and work experience to the evolving Canadian economy and “beautiful Canadian community.”

How the CITP is shaping his future

Since earning the CITP, Sajal has honed his international trade skills for a rounded view of logistics, finance, and risk mitigation, all assets he applies to his current role of operations team lead at A.P. Moller – Maersk. Whether he’s ensuring flawless coordination between shippers, carriers, and internal teams to meet OTP targets or reconciling load-level financials, including accessorial, fuel surcharges, and margin analysis to support financial operations, he is using his expertise and deep industry knowledge every day.

His efforts have even led to award recognition within the company—an achievement that motivates him to keep pushing boundaries and deliver excellence in the industry.

Though he is still early in his career, Sajal has accomplished a lot already. He’s won major contracts for clients, accomplished seamless logistics coordination for the world’s biggest shipping companies, and he’s attained major academic and professional milestones. Through it all, he has learned that success in international trade is not just about moving goods efficiently—it’s about understanding people, managing uncertainty, and thinking globally.

His journey stands as a powerful reminder that trade is built on relationships and strategic expertise, and strongest careers grow from both skillsets.

The post CITP Spotlight: Sajal Takhi – Operations Team Lead, A.P. Moller, Maersk appeared first on Trade Ready.

Now, of course, customers can simply go to a grocery store and buy boxes at a time without a second thought to the complex nature of how they came to be in their hands. Non-perishable goods are even easier to come by, requiring the click of a few buttons to get them across countries and seas right to your doorstep. Need a specialized service from someone working in a region hundreds of thousands of miles away? No problem; technology has that solution covered. 

As trade evolves, so do the job roles that support it

Put simply, the movement of goods and services across borders has evolved at a breathtaking pace. Alongside these transformations, the teams that make global commerce possible have grown in both size and sophistication. What was once the domain of a few specialists now involves entire departments dedicated to logistics, technology, supply chain, and trade compliance, the latter being a job area that has recently seen incredible growth. 

Compliance specialization is booming

“Companies with greater than 15% expected growth allocate an average of eight people to trade compliance activities, compared to six in companies anticipating little or no growth,” states a 2025 benchmark study by Descartes Systems Group.

This increase can be attributed to many factors, from geopolitical shifts and tariff policies to shipping disruptions and natural disasters.  

The World Economic Forum also highlights this shift in their paper, Trade Compliance for Leadership, stating, “Non-compliance with new trade requirements could affect hundreds of billions of dollars of trade flows. The stakes are high: compliance safeguards business continuity, avoids supply chain disruption and can be a competitive advantage. It also mitigates the risks of penalties and reputational damage.”  

Customs roles are also becoming a C-suite discussion

Other trade roles seeing expansion include those focused on customs.

“Customs will be used as a business strategy, becoming an important C-Suite level discussion point to navigate the ever-complex international trade waters,” notes a recent article by shipping giant Maersk. And it’s easy to see why.

With a growing web of tariffs, counter-tariffs, and shifting regulations worldwide, importers and exporters must manage their classification codes, documentation, and compliance procedures with precision—or else risk costly penalties and delays. 

And then, there is AI

Virtually all areas of business, including global trade, are being touched by artificial intelligence and associated technologies. In fact, “The global AI in logistics and supply-chain market size was valued at USD 20.1 billion in 2024 and is projected to grow at a CAGR of 25.9 % between 2025 and 2034,” states a report by Global Market Insights. And these technologies are focused on improving operational cost, streamlining logistics planning, and managing real-time supply chain efficiency—but only if teams are trained on how to operate these new technologies.  

Agility, accuracy, and technology: core focuses for trade teams

All in all, in 2026, trade teams need to lean their roles toward technology, compliance, and risk planning for resiliency.  

The World Economic Forum notes in their Future of Jobs Report that “The most prominent skills differentiating growing from declining jobs are anticipated to comprise resilience, flexibility, and agility; resource management and operations; quality control; programming, and technological literacy.” 

That sets the stage for roles like trade-compliance analyst, customs strategy lead, global trade-technology architect, and import/export risk manager—titles once rare, but now increasingly common.  

A simple browse of current job postings finds top companies like Amazon hiring for Global Trade Compliance PMs or Global Customs Ops Analysts, requiring candidates to have the skills to build scalable trade-compliance programs and broker networks. While grocery chains like Loblaws are looking for Customs and Trade Analysts, roles focused on import and export clearance and risk.  

Globally, there are thousands of jobs focused on customs and international trade compliance, including many on FITT’s job board—making it more important than ever for competitive teams to make these professions a priority for successful international market expansion.

Offshoring, nearshoring, and re-shoring: strategies to mitigate volatility 

With increasingly unpredictable supply chains, companies are also rethinking where and how they allocate their trade teams. Offshoring, nearshoring, and re-shoring have become hot-topic strategies in this conversation—each offering clear advantages and trade-offs. 

• Offshoring refers to relocating production or services to a distant country, often to reduce labour costs or take advantage of specialized expertise. It can yield significant cost savings and access to global talent, but also exposes firms to geopolitical risks, shipping delays, and reduced control over quality and oversight. 

• Nearshoring involves shifting operations or sourcing to a nearby country or region—one that lies closer in geography, culture, or time zone. The proximity allows for faster communication, shorter transit times, and improved responsiveness to market shifts, though it may come with slightly higher labour and logistics costs compared to far-off locations. 

• Re-shoring (or on-shoring) brings previously relocated operations back home, offering the greatest control, supply-chain transparency, and resilience against global disruptions. However, domestic production typically comes with higher costs, and the process of re-establishing facilities and workforces can be both expensive and time-consuming. 

Together, these strategies reflect a broader recalibration of global trade—one that weighs efficiency against resiliency, and cost against certainty. What businesses choose to employ depends on their needs and goals, but they will all have to consider the risky environment in which they exist: 

“Geoeconomic fragmentation and geopolitical tensions are expected to drive business-model transformation in one-third (34 %) of surveyed organizations in the next five years. Over one-fifth (23 %) of global employers identify increased restrictions on trade and investment … as factors shaping their operations,” states the World Economic Forum in their job report, pinpointing the need for businesses to be prepared from all angles.  

Training is a unifying factor for all roles

At the heart of these workforce transitions lies a single, unifying factor—the need for continual training and upskilling. Finding employees with a new set of in-demand skills isn’t something that happens overnight. Most often, it starts with giving current teams training to upgrade their knowledge to current-day trends. 

“If the world’s workforce was made up of 100 people, 59 would need training by 2030. Of these, employers foresee that 29 could be upskilled in their current roles and 19 could be upskilled and redeployed elsewhere within their organization. However, 11 would be unlikely to receive the reskilling or upskilling needed, leaving their employment prospects increasingly at risk,” warns the WEF. 

Lora Rigutto, Partnerships and Community Lead at FITT, agrees. She personally sees how training benefits companies and employees working in international trade daily: 

“I’ve seen how upskilling and trade training can change the trajectory of both employers and employees. Many who complete FITT’s international trade training go on to work in government, policy, and business at some of the world’s leading organizations, while others use that knowledge to grow their own SMEs.”

What really stands out is the value of having a CITP®—someone with a broad, practical understanding of international trade who can connect the full A-to-Z process, from market entry and compliance to sales and growth strategy. Whether in a large enterprise or a small business just getting started, that ability to see the whole picture and bring in accredited knowledge created by business for business, along with industry best practices and frameworks—makes a meaningful difference.” 

The world is changing, but resiliency will always remain a strength

In 2025, it may seem like our world is changing faster than ever. But it’s important to put these shifts into perspective. Only 100 years ago, we were still delivering some products by horse and buggy. 50 years ago, we were sending customs documents via fax machines, and just 25 years ago, the biggest technological threat that dominated the headlines was Y2K. The point being, the world has always been in a state of rapid change, but those who flourish in it, no matter the challenge, remain aware, prepared, and upskilled for those changes. 

Curious about current job roles in trade? Below is a list of popular trade jobs that companies currently hire for: 

See active international trade job listings here 

• International Trade Consultant: Advises companies on entering new markets or expanding globally including assessing tariffs, trade agreements, and regulatory risks and recommending supply chain and market entry strategies 
• Export Manager: Responsible for planning, executing, and overseeing a company’s sales of goods or services into foreign markets; a mix of strategy, operations, and relationship management 
• Commodity Trader: Buys and sells commodities, such as agricultural products or metals, on international markets. 
• Economist: Analyzes data and develops theories related to the production and circulation of goods, services, and resources in a global context. 
• Data Analyst: Analyzes data for companies to help inform business decisions, which can include international market data.  

Logistics and supply chain

• Freight Forwarder: Manages the transportation of goods, including coordinating shipments, choosing carriers, and negotiating terms. 
• Logistics Specialist: Handles the planning and management of international logistics, including warehousing and last-mile delivery. 
• Customs Clearance Specialist: Processes paperwork for inbound and outbound shipments to ensure goods clear customs without delays. 
• Ocean/Air Export/Import Coordinator: Manages the specific details of export or import shipments via sea or air freight.  

Sales, marketing, and business development

• International Sales and Partnerships Manager: Develops and manages relationships with international partners and clients. 
• International Marketing Manager: Creates and implements marketing strategies for products and services in global markets. 
• Business Development Manager: Focuses on expanding a company’s business through new markets, partnerships, and services, often within a specific sector like freight forwarding.  

Compliance and analysis

• Trade Compliance Specialist/Manager: Ensures a company’s operations adhere to all trade regulations, sanctions, and export/import laws. 
• Customs Broker: Acts as an intermediary between businesses and government customs agencies, navigating complex regulations to facilitate the movement of goods. 
• International Trade Analyst: Conducts research and analysis to help companies make informed decisions about global markets and trade policies. 
• Policy Analyst: Researches and analyzes policy outcomes, which can be applied to trade policies and social issues.  

The post Growing global trade jobs: Top roles, skills, and trends to watch in 2026 appeared first on Trade Ready.

The session, “Leadership in Action: Advisors at Work,” brought together perspectives from government, consulting, finance, and trade education to answer a central question:

How can businesses, and the trade professionals who support them, move forward with confidence in a volatile world?

Moderated by Lora Rigutto, CITP, Partnerships & Community Lead at FITT, the panel featured:

• Margaux McDonald, Canadian Consul and Senior Trade Commissioner in Chicago (Global Affairs Canada)
• Zeeshanali Fazal, CITP, Regional Director at Export Development Canada (EDC)
• Dr. Rahim Mohtaram, CITP, Founder of MCSWAY Commercial and Educational Services
• Pernille Fischer Boulter, CITP, CEO of Kisserup International Trade Roots Inc.
• Dr. Leroy Lowe, CITP, Senior Consultant – Trade Education at FITT

Together, they unpacked emerging trends in exporter mindsets, market diversification strategies, and the evolving role of trade professionals in an AI-driven world.

A new export mindset: From growth to resilience

The past year has been marked by political volatility, tariff concerns, and supply chain disruptions. According to the panelists, the biggest change has been in how exporters think about international expansion.

Zeeshanali Fazal, CITP, has seen this shift firsthand through his work with Canadian exporters at EDC.

“Instead of going growth first, they’re going to resilience first,” he explained. “Companies have had the opportunity to experience what risk can look like, even when we thought there was no risk.”

Rather than focusing solely on revenue growth targets, companies are now prioritizing strategies that help them manage uncertainty and survive disruption.

Fazal noted that exporters are increasingly asking practical questions:

• What happens if tariffs suddenly return?
• How exposed are we to geopolitical risk?
• Are our payments and financing structures secure?

This shift has led many businesses to make greater use of trade finance tools such as guarantees, insurance, and structured financing to mitigate risk.

At the same time, companies are thinking more strategically about diversification.

“We’ve talked about diversification for years,” Fazal said. “But now it’s more practical. People are moving to action.”

Canada–U.S. trade: Stable despite the headlines

Much of the uncertainty surrounding Canadian trade in the past year has centered on the United States. Yet Margaux McDonald, who leads Canada’s trade team in Chicago, offered a perspective from the ground that may surprise some observers.

According to McDonald, the reality for many companies has been more stable than expected.

“A year ago, everyone was bracing for what felt like a giant storm,” she said. “But for the vast majority of Canadian companies, that storm never fully landed.”

In fact, some Canadian exporters have quietly benefited from shifting trade dynamics.

“When I walk trade show floors and ask companies about the impact of tariffs, sometimes their voice lowers and they say, ‘Don’t tell anyone, but this has been really good for us.’”

This paradox highlights how complex global trade dynamics can be. In some cases, tariffs affecting U.S. competitors have created unexpected advantages for Canadian firms.

Still, McDonald emphasized that exporter attitudes are evolving in important ways. She highlighted three major shifts she has observed among Canadian companies.

1. A stronger demand for clarity

Companies want practical guidance on trade agreements, regulations, and incentives.

“There’s been an awakening to the complexity of trade, and how to navigate it effectively. And that’s where this cohort, this community of CITPs, can be so helpful.”

2. More targeted expansion strategies

Instead of pursuing broad market entry, exporters are focusing on regions where they can win.

“There used to be a spaghetti-against-the-wall approach. Now companies are asking: where can we actually succeed?”

3.  Greater focus on trusted partnerships

Canadian firms are increasingly prioritizing long-term, values-aligned business relationships.

Diversification: Supplement, not replace

While diversification beyond the U.S. is gaining momentum, panelists stressed that the strategy should be approached carefully.

Pernille Fischer Boulter, CITP, whose consulting firm works globally with exporters and development agencies, cautioned against treating diversification as an all-or-nothing decision.

“We’re not telling companies to pull out of the U.S. We’re telling them to supplement.”

Canada has access to a wide network of international trade agreements covering dozens of countries. Expanding into new markets, however, takes time, resources, and careful planning.

Fischer Boulter sees companies increasingly looking for low-hanging fruit, markets where they already have some traction or early success.

“If they have a little bit of success in a market like Poland, suddenly they say, ‘Wow, I can do this.’”

Diversification often starts with small wins rather than dramatic strategic shifts.

Strategic supply chains and new trade partners

Dr. Rahim Mohtaram, CITP, highlighted another emerging trend, strategic supply chain realignment.

As companies reconsider their reliance on specific markets, many are exploring partnerships with what he called “middle powers” in global trade.

“Some companies are thinking about working more with China, the European Union, Australia, Japan, Southeast Asia, and even smaller countries,” he said.

However, Mohtaram stressed that diversification does not mean abandoning the United States.

“The U.S. has been the main partner of Canada for export and import, and it will remain the main partner,” he said. “But companies want more options and more alternatives.”

The SMEs facing the biggest challenges

While larger exporters may have the resources to explore new markets, smaller companies often face tougher choices.

Dr. Leroy Lowe, CITP, who works closely with SMEs through training and consulting, has seen firsthand how regulatory uncertainty can disrupt small exporters.

For many small businesses, the unpredictability of tariffs, brokerage fees, and shipping costs has made pricing difficult.

“Some companies are finding their shipments are ending up in customers’ hands at very unpredictable pricing,” he explained. “And that can break partnerships.”

Without the resources to expand globally, many SMEs are taking a different approach.

“One workable short-term solution is simply looking at other places in Canada they haven’t been,” Lowe said.

Expanding into new provinces can help companies grow while building the experience needed to pursue international markets later.

Overcoming exporter hesitation

One challenge that trade advisors consistently encounter is exporter hesitation. Faced with uncertainty, many companies adopt a “wait and see” strategy. The panel agreed that waiting too long can mean missed opportunities.

McDonald described how the Trade Commissioner Service helps companies move past uncertainty.

“We never want to convince anyone to do anything,” she explained. “But we can provide context, grounded analysis, and most importantly, connections.”

Helping companies distinguish between political noise and real market changes is an important part of that process.

“There’s a lot of hyperbole and dramatic headlines right now,” she said. “Part of our job is helping companies understand what’s actually changing, and what might just be theater.”

Fazal agreed that hesitation often stems from lack of awareness.

“When I ask companies what they know about new markets, they often say, ‘We don’t know anything, and we don’t even know where to find the information.’”

For trade professionals, bridging that knowledge gap is a critical role.

Choosing the right markets

When companies do decide to diversify, choosing the right market becomes the next challenge. Fazal described a framework he calls risk triangulation.

This approach evaluates three key elements together:

• Country risk
• Buyer risk
• Transaction structure and financing

“It’s not just about selling. It’s about where you sell, who your buyer is, and whether you’ll actually be paid.”

Lowe added that technology is increasingly helping consultants guide these decisions. He frequently uses AI tools to analyze market characteristics and identify potential opportunities.

“You can ask: what would be the ideal attributes of a market for this company?” he explained. “Then you score potential markets and narrow the list before doing deeper research.”

AI and the future of trade advisory

The conversation eventually turned to a topic dominating many industries, artificial intelligence. Rather than replacing trade professionals, panelists agreed that AI is enhancing their capabilities.

Lowe described AI as a tool that allows advisors to move faster.

“You can gather a lot of information quickly,” he said. “But you still need expertise to evaluate the quality of that information.”

Fazal emphasized the distinction between data and judgment.

“AI handles information,” he said. “But we as CITPs interpret the risk, the context, and the strategy.”

Pernille Fischer Boulter highlighted another advantage trade professionals bring: networks.

“Our networks tie people together in ways AI can’t replicate.”

Mohtaram offered a broader perspective.

“Automation and systems improve businesses, but they also increase the need for people with higher levels of skills.”

The human advantage in global trade

As the panel concluded, one message stood out clearly.

The role of trade professionals is evolving, but it is not disappearing. In a world of geopolitical shifts, complex regulations, and rapidly expanding information, the ability to interpret, connect, and guide strategy is becoming more valuable than ever.

For CITPs and other trade advisors, the future is not about competing with technology. It is about combining data, experience, and human insight to help companies navigate an increasingly complex global economy.

The post How can businesses, and the trade professionals who support them, move forward with confidence in a volatile world? appeared first on Trade Ready.

For Marc-André Beaupré, CITP, a career in international trade wasn’t something he set out to find—it was something he grew into through curiosity, determination, and an appreciation for global business. 

Before joining Export Development Canada (EDC), Marc-André worked in the banking sector and frequently collaborated with EDC teams. Those early interactions made a lasting impression.

“I collaborated with them on many clients. I was impressed by their knowledge and what they were able to do to help entrepreneurs export or import products or services,” he explains. 

He also felt drawn to the global mindset that EDC embodied.

“I always had an interest in other cultures from around the world. So, when the opportunity came to become an employee, I took my chance and applied. Four years later, I’m still as happy as I was on my first day working here.”

A career built through perseverance and reinvention

When asked about his favourite career story, Marc-André doesn’t point to a single transaction, project, or deal. Instead, he points to the journey itself: “My career so far is my favorite story,” he reflects. 

That journey began far from the world of finance. “When I finished high school, I earned a vocational diploma in machining. I worked for about two years in that industry before realizing that I wanted more.” That realization led him back to school to complete his B.A.A. (Bachelor of Business Administration), marking the beginning of a complete career pivot. 

“Having no financial background or experience in the banking business, I started from the bottom and worked my way up to becoming a Senior Account Manager in the business sector and now, a Senior Relationship Manager at EDC.” 

It’s a path built on determination—one that mirrors the resilience required for international business itself. 

Supporting Canadian exporters through strategic insight

As a Senior Relationship Manager at EDC, Marc-André now works closely with companies seeking to grow beyond Canadian borders. His progression into this role has been shaped by each step of his earlier experience—from frontline banking to complex client portfolio management. 

“The path I took to get to where I am today,” he says, is one of his proudest professional accomplishments.

That path has equipped him with a deep appreciation for what exporters face every day. His work now involves supporting businesses as they navigate risk, access financing, and pursue international opportunities—something he finds both challenging and rewarding. 

A crucial lesson: confidence matters

One insight Marc-André wishes he had gained earlier is the importance of trusting yourself in a constantly shifting industry. 

“Don’t doubt yourself. International trade is complex and always different. That’s what makes our job so interesting and captivating.”

It’s advice that many international trade professionals learn only after years in the field, and it speaks to why continuous learning is so highly valued throughout his career. 

How FITTskills enhanced his work with exporters

Marc-André credits FITTskills training with strengthening his ability to support clients more effectively.

“FITT helped me better understand the reality of an exporter. Helped me have better conversations and provide better counsel for my clients. It enhanced my knowledge of the international trade business.”

His favourite course? “International market entry strategies. Because you learn about other culture and way of doing business to make sure that your strategies will succeed.” The frameworks, models, and case-based learning have become tools he applies daily when advising businesses preparing to scale globally. 

Why the Certified International Trade Professional (CITP®|FIBP®) designation mattered 

Encouraged by other certified professionals, Marc-André saw the CITP designation as the natural next step in deepening his expertise. “Thanks to other graduates holding the certification, I was looking for a way to deepen my knowledge of the international market, and the CITP seemed to be the best option.” 

Earning the certification became a meaningful personal milestone—especially given the challenges he faced balancing career and family. 

“I feel proud, because I worked full-time, had a one-year-old baby when I started, and still managed to take and succeed in all the requirements and courses to get the CITP designation.”

A credential that strengthens long-term career growth

Marc-André views the CITP as a powerful enabler for future opportunities. “I foresee my CITP designation playing a significant role in my future career by enhancing my credibility and expertise in international trade. This certification not only validates my knowledge but also equips me with the skills to navigate complex global markets effectively.” 

He also recognizes the value of joining a global network:

“Being part of the CITP community allows me to stay updated with industry trends and best practices, ensuring that I remain at the forefront of the international trade sector.”

With grit, resilience, and determination shaping his success so far, Marc-André’s trajectory is clearly moving in one direction—upward—with no signs of slowing down. 

The post CITP Spotlight: Marc-André Beaupré — Senior Relationship Manager, EDC appeared first on Trade Ready.

Transitioning from healthcare to global commerce isn’t a typical career path, but for Ana Rosetephane Quilas, CITP, it was a leap that transformed her professional journey.

“I originally trained as a professional nurse and gained valuable experience working abroad, which exposed me to different cultures, industries, and ways of thinking,” Ana recalls. “However, I wanted to challenge myself beyond the healthcare sector and pursue a career that would allow me to think strategically, solve complex problems, and engage in cross-border opportunities.”

That decision led Ana to pursue an MBA from the University of Cumbria in the UK, a move that opened the door to a new world of trade and global business development.

From healthcare to high-tech: building a global career

Ana’s transition into international business was as bold as it was successful. After earning her MBA, she joined Edify, a tech company specializing in immersive experiences for education and training. Over time, she developed expertise in market entry strategies, feasibility studies, and risk management, helping the company expand its global footprint.

When Edify merged with Soluis Group, a leader in immersive technology for real estate and construction, Ana’s role evolved again. She helped integrate both companies’ processes, aligning commercial operations and strategic goals across multiple international markets.

“Through this experience, I gained a deeper understanding of global market expansion and the complexities of scaling a business internationally.”

Expanding business horizons in the Middle East

“One of the most rewarding experiences in my career has been supporting the expansion of our business in the Middle East, particularly in the UAE and Saudi Arabia,” Ana shares. Her work involved conducting in-depth market research, understanding local regulations, and engaging with key stakeholders.

Representing the company abroad became one of the highlights of her career. “I’ve had the opportunity to engage in client-facing meetings, deliver presentations, and conduct product demos in countries like Saudi Arabia, the UAE, and Malaysia,” she says.

These interactions not only strengthened her company’s market presence but also reinforced Ana’s passion for bridging global business opportunities through strategic partnerships and immersive technology solutions.

She also played a crucial role in supporting Edify’s $5 million Series A funding, assisting with due diligence and investor negotiations—all aspects of work that reinforced her passion for global business and trade.

Pivotal career moments that led to leadership roles

When Ana earned her MBA, it marked a pivotal shift in her career. It gave her the strategic mindset needed to navigate complex global business environments and take on leadership roles at Soluis and Edify.

With her business acumen, she’s been able to support C-Suite executives with adaptability, analytical thinking, and a deep understanding of international business dynamics. Her role has been instrumental in executing strategic initiatives, managing cross-border operations, and ensuring the smooth implementation of key business decisions in global markets.

Market entry strategy: a project that delivered results

“One of my standout projects was developing market entry strategies for clients looking to expand internationally,” she explains. “Whether it was helping a Hong Kong-based frozen sushi company enter the U.S. market or supporting an immersive tech company’s expansion in the Middle East, I enjoyed crafting approaches that addressed regulatory, financial, and operational challenges while ensuring business sustainability.”

One of the most valuable lessons that Ana has learned over the years is the importance of adaptability.

“International trade is constantly evolving due to shifting regulations, geopolitical events, and market trends.”

“Early in my career, I believed that having a solid strategy was enough, but I quickly realized that the ability to pivot, adjust, and think on my feet is just as crucial.”

That mindset continues to guide her work today, in her new role in corporate governance and executing business strategy and key decisions made by top executives across multiple entities of Soluis Group.

FITTskills courses: bridging knowledge and real-world practice

Ana emphasizes how the FITTskills program provided the structure and theoretical foundation she needed to complement her hands-on experience.

“The FITTskills courses provided me with a structured, in-depth understanding of international trade. They complemented my hands-on experience by giving me the frameworks and methodologies needed to approach trade challenges more strategically.”

Courses like international market entry, and trade finance, for example, helped her craft data-driven strategies for her clients. They also reinforced her ability to assess financial viability, mitigate risks, and structure deals more effectively—skills that have been invaluable in her career.

Putting knowledge into practice with the International Market Entry Strategies course

Ana’s favourite course comes as no surprise: “The International Market Entry Strategies course stood out to me because of its real-world applicability,” she says. “It provided a comprehensive understanding of different entry modes, risk assessments, and strategic considerations when expanding into new markets.”

Pursuing formal validation with the CITP designation

Ana’s decision to earn her Certified International Trade Professional (CITP) designation stemmed from her desire to formally validate her global trade expertise. “I pursued the CITP designation because I wanted to formally recognize my expertise in international trade and strengthen my credibility in the field.”

She adds,

“The designation is globally respected and signals a high level of competency, which is crucial when working with clients, investors, and international business leaders.”

Having transitioned from healthcare into international business, the CITP designation helped her validate her skillset and solidify her career shift. With it, she can demonstrate her commitment to mastering global trade, positioning her as a trusted advisor in market entry and expansion strategies.

Looking ahead: leading with purpose and expertise

For Ana, earning her CITP wasn’t just a credential—it was a milestone. “Earning the CITP designation was a proud moment for me,” she says. “It represented years of learning, hands-on experience, and dedication to international trade.”

She views the designation as both an affirmation of her journey and a springboard for what’s next.

“The CITP designation will play a crucial role in advancing my career as I continue to expand my consultancy in market entry strategy services.”

A future shaped by global trade certification

As Ana continues to guide companies through international expansion, her story serves as a reminder of how courage, adaptability, and lifelong learning can redefine a career. From healthcare to high-tech, she’s proof that a global trade certification doesn’t just prove expertise, it empowers professionals to drive transformation across industries and borders.

The post CITP Spotlight: Ana Rosetephane Quilas, Manager for Corporate and Executive Governance, Board Affairs, Soluis Group appeared first on Trade Ready.

This year’s top stories explored everything from global trade trends and supply chain resilience to AI-driven marketing, trade terminology, and cautionary tales of market entry gone wrong. Together, they offer a snapshot of the questions and challenges that mattered most to TradeReady’s audience in 2025, and a useful starting point for anyone looking to sharpen their trade knowledge moving into the year ahead.

1. 10 global trade trends we’ll be watching in 2025

10 global trade trends we’ll be watching in 2025

2. How AI can power your international marketing from localization to market insights

How AI can power your international marketing from localization to market insights

3. Combating food fraud with technology-driven traceability

Combating food fraud with technology-driven traceability

4. Lessons from a failed export plan: why Starbucks couldn’t crack Australia

Lessons from a failed export plan: why Starbucks couldn’t crack Australia

5. 25 International trade terms you should know

25 International trade terms you should know

6. The fastest-growing international trade jobs for 2026 and how to get them

The fastest-growing international trade jobs for 2026 and how to get them

7. How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing

How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing

8. From the classroom to global impact: The inspiring journeys of FITT’s 2024 Educational Award winners

From the classroom to global impact: The inspiring journeys of FITT’s 2024 Educational Award winners

9. How to start an export business in Canada

How to start an export business in Canada

10. Export is not a sales channel: It’s a business model!

Export Is Not a Sales Channel. It’s a Business Model!

The post Best of 2025: Top 10 most-read international trade articles from the past year appeared first on Trade Ready.

From the young age of sixteen, living in his hometown in Venezuela with modest savings and bold aspirations, Ramón Pinto knew he wanted to pursue a life of international entrepreneurship. It began as an ambitious teenage venture importing clothing from the United States to sell at home and ignited a passion that would eventually lead him across borders, industries, and continents and to the field of international trade.

A journey shaped by curiosity, ethics, and global ambition

When Ramón later immigrated to Canada, he arrived with a clear sense of purpose: he wanted to build a career in global business the right way. He was drawn to the idea of importing and exporting, but wanted to do so with ethical standards and practices—especially those set by developing countries.

Understanding the often uneven landscape in global economies, he wanted to move products from counties with competitive advantages to developing nations.

By doing this, he could create access to products that weren’t easily made in developing countries, either because these countries had limited production capacity, or because certain products were far more expensive locally.

He could put in-demand items into the hands of common consumers in developing nations. Moreover, he could make a meaningful impact on global markets, a driving force that is still part of his business to this day.

After college, he threw himself into entrepreneurship right away. His first company was an advertising and marketing business, a venture that would introduce him to the paper industry, a field that he is still in today.

Today, his business is SOLUPAPER LLC, and under 14 years of careful guidance and leadership by Ramón it has grown into a trusted global partner with a strong international footprint.

$15 million growth built on relationships and integrity

Ramón speaks openly about the early challenges of building a company, the doubts, the risks, the feeling of being a newcomer in an industry dominated by giants.

“In the beginning, everything seems overwhelming,” he says. Competing with established players, earning supplier trust, and securing capital required persistence and clarity of purpose.

He started with $60,000 in working capital but his willingness to remain focused, trust the process, and learn from every challenge has skyrocketed the company’s growth. Currently, SOLUPAPER has earned over $15 million in sales for four consecutive years, a milestone Ramon credits to a belief in building authentic relationships, mutual trust, and honesty.

“As a newcomer, the challenge wasn’t just about offering quality products, it was about proving that we could be a reliable option. Earning the trust of suppliers was one of our toughest challenges.”

“We had to show that we were serious, that we’d be around for the long haul, and that our business relationships were about more than just transactions. They were partnerships for mutual growth.”

He also believes a commitment to transparency worked wonders. He made sure his business and teams delivered on promises, remained accessible, and were honest about what they could and couldn’t do at each stage.

Using a creative mindset to finance growth

Capital constraints also shaped his leadership. With tight resources in the business’s early years, Ramón took a sustainable approach:

“Instead of taking quick, expensive routes, we focused on sustainable expansion, reinvesting our profits and seeking financing only when absolutely necessary. It wasn’t easy, and many times it felt like we wouldn’t make it, but every financial hurdle taught us to be more resilient and manage our resources efficiently.”

“The key was always keeping the long-term vision in mind, knowing that each sacrifice today would bring us closer to success tomorrow.”

Knowing when and how to grow with cross-border trade: decisions based on data and trends

As the business grew, Ramon realized that his company could not afford to stand still. The industry and market were changing rapidly, so he knew his brand had to adapt to new technologies, consumer trends, and market demands to keep its competitive edge. “We had to innovate continuously, not just in our products but in the way we did business,” he recalls.

One of the most decisive moments in his career came with the decision to expand the company’s product line and explore new markets. Understanding that the company couldn’t stick to what they already knew, he and his teams had to take some calculated risks to keep growing:

“We made decisions based on data analysis and trends, and we weren’t afraid to invest in areas that seemed uncertain.”

‘Today, that vision has allowed us to maintain a solid sales trajectory and continue moving forward despite industry shifts.”

Valuable lessons from a storied career in global trade

With all his years of experience in international business, Ramón has learned many lessons along the way. These include the following:

• Patience is key: Results don’t come overnight, but every step forward, no matter how small, brings you closer to your goals.

• Trust is earned daily: Whether with clients, suppliers, or your team, your reputation is what really sets you apart.

• Never stop learning: Every challenge is an opportunity to grow, adapt, and improve.

• Teamwork is essential: You can’t do it alone. Surround yourself with people who share your vision and are committed at every stage of the journey.

Today, after over a decade of experience and steady growth, Ramón can proudly say that what started as a small dream with $60K has paid off in ways he and his valued team couldn’t have imagined.

“As we continue to grow, we remain committed to the same values that guided us in the beginning: trust, adaptability, and perseverance.”

To all the entrepreneurs starting out today, Ramón offers sound advice:

“Don’t give up. The obstacles will be many, but each one brings an important lesson. If you continue forward with passion and dedication, success will come.”

“Entrepreneurship is a marathon, not a sprint. If you’re able to learn from obstacles and keep your eyes on your goals, the future is yours.”

He also has more practical guidance as well:

“Make sure you are as clear as possible about the terms of negotiation, and clarify Incoterms because not everyone knows them.”

Supplying global giants and seeing impact in real-time

One of Ramón’s proudest accomplishments is supplying transnational corporations, such as Smurfit, PepsiCo, and McDonald’s with SOLUPAPER products.

“It feels very good to drop by a supermarket and see products that are packed with material supplied by your company and team.”

Earning his CITP marked a major milestone in Ramón’s already successful career journey

Ramón pursued his CITP®|FIBP® designation to reinforce his credibility and commitment to the highest standards in international trade.

“Being part of such a well-recognized organization, coupled with the extensive experience I’ve gained, marks a major milestone in my career. This is a major achievement on my path as both a professional and a business owner.”

Moving forward, he sees the designation as a key asset that will add a competitive edge to his professional profile. “It will not only help me stand out but also empower me to continue expanding my career in a more global context.”

Starting out as a determined teenager just testing the waters of importing, Ramón has now grown into a seasoned leader of a multi-million-dollar paper company. He is living proof that a true passion for international trade can be turned into profitable success with hard work, integrity, and vision.

The post CITP Spotlight: Ramón Pinto, President & CEO, SOLUPAPER LLC appeared first on Trade Ready.