Learn to adapt your products from these 4 success stories

Here’s 4 of the many examples of how product development and adaptation has paid off in spectacular fashion for companies worldwide.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Grow your presence in Asian markets by negotiating better deals with your partners

If a “one size fits all” approach won’t work, what steps should you take to negotiate effective partnerships and expand your presence in Asian markets?

Siddha Param

Siddha Param has advised both importers and exporters on negotiating international trade agreements and resolution of disputes. He also co-authored the book Global Productivity Mindset: Opportunities and Profits Post-2008, available through McNally Robinson.

When your supply chain goes green, so does your wallet

It’s time to challenge the myths about Green Supply Chain Management practices and put it to use for the planet and your profit margin.

Ekaterina Grishko

Ekaterina Grishko is a Marketing Coordinator at Ashton College. Founded in 1998, Ashton College has become a national and international force in the field of higher education. The College has been an educational partner of FITT for over 10 years.

The 4 sample plans you need when researching new markets

When researching new markets, you need to have a plan in place to guide your efforts. These are 4 methods for sampling to help gather accurate information.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

3 innovative new delivery methods that are changing shipping as we know it

Here is a look at some of the newest and most innovative delivery methods that are revolutionizing the shipping industry.

Bennett O'Brien

Bennett O'Brien is a freelance writer from the state of Massachusetts in the United States. He holds a bachelor's degree from Westfield State University, and graduated cum laude. Currently he is expanding his freelance writing career, and enjoying the opportunity to write on a variety of business topics.

Julio Pacon, CITP|FIBP – Business Development Manager

Julio Pacon is a man of many passions, Julio’s biggest passion is for international trade. Julio has earned his CITP|FIBP and is putting it to good use.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

How to use social media as a marketing tool

Social media has been playing a role in the shopping journey for a while now. But it is increasingly serving as a platform for commercial activity.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

Why it’s time to recalibrate Canada’s exporting GPS

Instead of a passive “wait and see” attitude, perhaps it is time to look more aggressively for alternatives to the usual Canada export markets.

Ennio Vita-Finzi, CITP|FIBP

Ennio Vita-Finzi is a Certified International Trade Professional (CITP) and was a Trade Commissioner in Europe, Latin America and the US as well as President of the Canadian Council for the Americas during NAFTA negotiations. He has been a multinational executive and entrepreneur and is now a College lecturer, keynote speaker, and author based in Montreal. (e.vita-finzi@sympatico.ca)

Dmitri Tchernychov, CITP|FIBP – Operations Manager

Dmitri Tchernychov can’t remember a time when he was not fascinated by the sheer volume of goods constantly moving all over the word in ships, planes, trains and trucks.

Pamela Hyatt

I am the Content Strategist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

You should be customizing your products – here’s 5 ways to do it right

Customization helps organizations differentiate their products from their competitors. With improvements in technology, mass customization is re-emerging.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.