Using quality and price to distinguish your products in the noisy global marketplace

There are two elements you need to carefully juggle so that you can tell your story properly, and these are Quality and Price; more specifically, the right quality at the right price.

Louei Ali, MBA, CITP|FIBP

Louei is the Director of Business Development at Canada Topp Group based in London Ontario (Canada). Canada Topp Group is an export trading company that helps Canadian companies with opportunities and business development in over 40 countries by acting as their export arm to reach a well established community of qualified distributors.

The impact of trade finance on your international business and supply chain

Trade finance, the esoteric, poorly understood branch of finance that deals with the financing of international trade, is in fact relatively straightforward at its core. It has proven effective in facilitating trade across every market on the globe for hundreds of years if not longer. Did you feel that? The sudden rush of adrenaline and flash of goose-bumps as you contemplated the mind-blowing implications of this statement? Work with me on this!

Alexander R. Malaket, CITP|FIBP

Alexander is a globally recognized specialist in international business, trade and trade finance. He is President and Founder of OPUS Advisory Services International Inc. (Canada)

8 secrets to a successful in-market meeting

I’ve been to 40+ countries in my career and created a finely-tuned approach for in-market meeting success. Here are 8 tips to get more out of your meetings!

Lynda Arsenault, CITP|FIBP

Lynda Arsenault is an expert in showcasing the Canadian Investment Advantage. With over 18 years of experience working in both the public and private sector, she has been instrumental in assisting international companies succeed in-market. For the past 10 years, Lynda has worked in senior management positions for the Nova Scotia government traveling globally attracting foreign direct investment (FDI) opportunities into Canada. In 2016, Lynda partnered to form The Varanda Network, a boutique consulting agency that assists international trade and investment clients. Ms. Arsenault holds a Master’s Degree in E-Commerce (MEC) from Dalhousie University, an undergraduate degree from Saint Mary’s University and has obtained the Certified International Trade Professional (CITP®|FIBP®) designation through FITT.

Is your next technology project team in Costa Rica?

Costa Rica offers a wealth of opportunities for Canadian exporters. Eight leading-edge technology companies are headed to Canada on a trade mission to help build these relationships.

Diane Girard

Diane is the founder and CEO of Global Links Network Inc., an international trade facilitation firm that specializes in private sector development and trade-related capacity-building with a particular focus on trade in services with developing countries.

How can Canadian SMEs benefit from free trade agreements anyway?

For all the talk on free trade agreements, it can be hard to find SME-friendly information on how companies can benefit from them.

Tanita Alexandridis

On EDC’s Advisory Services team, Tanita Alexandridis, CITP, directs Canadian companies to the wealth of resources and services that exist to help them gather market intelligence, enter their target markets, and mitigate some of the risks of exporting. She also contributes articles to My StartUp Canada, a resource for new entrepreneurs in Canada.

Top 5 fastest growing international trade jobs

While there is no shortage of positions available for the global business savvy professionals out there, we’ve identified the top five international trade jobs that are growing in both demand for employees and salary.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

How can Canadian SMEs take advantage of CETA?

To explore the new opportunities presented by CETA, we asked some Canadian trade experts to share their take in this month’s #TradeElite Twitter chat.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Top 5 international sales tips straight from the experts

Here we’ve gathered five great tips from some of our best sources in international sales.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

The ocean freight industry is struggling – but is there hope on the horizon?

The ocean freight industry is experiencing tough times, but this could present opportunities to rethink business models and consider bold new ideas.

Dr. Michele Vincenti, CITP|FIBP

As the President and CEO of Alvana Business Consulting Inc., Dr. Michele Vincenti, CITP|FIBP is able to bring over 30 years of experience to help businesses at the C-level, particularly in financial matters. He has also used his considerable international trade expertise to teach at a variety of post-secondary institutions in Canada and abroad, and is passionate about sharing his knowledge with new generations of business professionals.