Some careers are carefully planned. Others unfold through unexpected turns, revealing exactly where someone is meant to be. For Godwin Aigbokhan, CITP, international trade began with a happenstance job opportunity with a friend.

“I entered the field of international trade by accident. I used to work in the development sector, specializing in private sector development. One day, a vacancy arose in an organization I was affiliated with, and a friend of mine resigned to join the development organization I was working for at the time. So, essentially, we switched roles,” he states. 

That chance transition opened the door to what would become a deeply impactful trade career that now sees him facilitating bilateral trade between Canadian and Nigerian companies with the Trade Commissioner Service, a position he’s been in for over 3 years. 

Showcasing adaptability in business during COVID-19

One of Godwin’s most memorable career moments occurred during a period of global crisis: COVID-19. With borders closed and companies unsure of their next move, Godwin helped design a fully virtual model for engagement. 

“During the pandemic, I organized both a virtual delegation trip and a virtual trade show. It was a fascinating experience as there was no template to guide my team.”

Over 1,000 participants from five countries joined the online trade show, an extraordinary number for a first-time digital event. Even more remarkable, several companies that learned about Nigeria for the first time through the show have since executed several projects in the country.

In a moment defined by uncertainty, Godwin created a new pathway for partnership and proved his sharp skill for innovation and adaptability within the world of trade. 

Finding hidden opportunities for good

Throughout his career, Godwin has discovered a unique strength: the ability to identify connections and commercial possibilities that aren’t obvious at first glance. 

“I believe I have a talent for identifying obscure opportunities across different industries.”

For him, the most rewarding moments come when companies validate those introductions—turning “hidden” opportunities into tangible impact. 

An example of this talent at work came with the development of a digital circular-economy marketplace. The project “allowed for the categorization and trading of household waste on an individual basis and diverted waste from landfills,” he states. His work relied on innovative trade models and showed how these can directly support sustainability and community development. 

Advice for trade professionals: Be adaptable—it will serve you well

International trade is rarely linear and Godwin learned early that rigid plans do not survive long in fast-moving environments. 

“

If I could give my younger self one piece of advice, it would be to be adaptable, because the best-laid plans mean nothing if you can’t implement them. I learned this during the pandemic.”

Able to pivot and thrive during these circumstances himself, his advice proves useful in the current trade ecosystem. 

Affirming his experience through FITTskills training

Godwin’s experience with the FITTskills program helped clarify and validate all the hands-on work he’s undertaken throughout his career.

“Taking the FITTskills courses was a truly affirmative experience for me, as I was able to fit almost every activity I have undertaken in my career into the frameworks and models I learnt about during the courses. This made me feel as though none of my previous work was random. I am very grateful for this experience.”

His favourite course—International Market Entry Strategies—felt especially familiar. “I have actually, in one way or another, implemented all of the strategies in my career,” he says, adding that he loved being able to connect each strategy to a specific activity and company in his work history. 

The power of competence with a CITP

Godwin was inspired to get his Certified International Trade Professional (CITP®|FIBP®) designation because he wanted to project a high level of trade aptitude. “As an international trade professional, I want to project a certain level of competence,” he says, adding that “Earning the CITP designation would enhance my profile and help me to achieve this.” 

Not an easy feat to achieve, he feels “very proud” to have gained the designation and he sees it opening new doors for him within his organization. He also hopes that with it, he can play a role in helping his home country flourish with trade.  

“Currently, Africa represents only 3% of global trade, and Nigeria, my home country, has one of the lowest trade-to-GDP figures in the world at just 2%. I believe that by creating platforms for businesses to connect and discover hidden trade opportunities, it will be possible to create jobs, increase incomes, and improve living standards across the continent.”

A future focused on global growth

With a blend of development experience, trade insight, and a gift for uncovering unseen opportunities, Godwin is charting a path that bridges public policy, private enterprise, and international collaboration. 

His work proves that trade is far more than transactions. It is a mechanism for reshaping economies, elevating communities, and widening doors for countries poised for growth. 

The post CITP Spotlight: Godwin Aigbokhan — Trade Commissioner, Global Affairs Canada appeared first on Trade Ready.

For Samatha Richards, CITP her journey in international trade began with intention, determination, and a clear passion for global business. Her path started in the classroom at Nova Scotia Community College, where she completed an advanced associate degree in 2019—training that would form the foundation for her career in global logistics and trade.

“My career in international trade began with an academic journey at the Nova Scotia Community College,” she explains. “Following my studies, I was successful in securing a position with a company specializing in international trade in 2021 and have continued to work in the field since.”

From her first days in the industry, Samatha found herself drawn to the complexity of imports and exports—particularly the problem-solving mindset needed to navigate documentation, regulations, and risk.

“I’ve found that solving client issues and managing documentation, risk assessment, and management for imports and exports has been incredibly formative. These experiences have built a level of resilience and an ability to work under pressure that I couldn’t have gained in any other way.”

Thinking critically, solving problems, and shaping client success

Early in her career, Samatha learned how even small decisions in global logistics can create significant impacts for clients. “I recall meticulously analyzing global shipping routes and advising a key international client on a new, more efficient mode of transport,” she says. Her recommendation led to a significant reduction in transit time for her client’s goods, which directly impacted their market entry timeline and strengthened their relationship.

This combination of analytical thinking, operational insight, and client-focused service has become a defining feature of her approach.

She is particularly proud of how quickly she’s been able to take on responsibility and deliver meaningful impact. Within only a few years, she’s handled multiple clients and developed an “ability to help identify new lanes and opportunities that have been instrumental to my company’s growth and profitability.”

Learning to balance theory with thinking on your feet

International trade is a field often mistaken for being rule-based and predictable, but Samatha learned quickly that the reality is far more dynamic.

“When I began, I thought success was about memorizing every tariff code, trade agreement, and customs form,” she explains. “While that knowledge is essential, I quickly learned that the reality of international trade is far messier.”

She clarifies that every shipment is unique, and unexpected issues are inevitable, whether they’re port delays, documentation errors, or external circumstances.

Instead, she now sees adaptability, communication, and strong relationships as the critical components to success: “Being able to communicate clearly and calmly with clients, customs brokers, and freight forwarders to navigate a crisis is often more impactful than having every rule memorized.”

“Your clients will value your ability to solve their problems more than your encyclopedic knowledge of trade law.”

She credits skills like thinking on your feet, digging for answers, and being able to build strong relationships with everyone in the supply chain as real keys to success.

Her insight is one shared by experienced trade professionals around the world: clients remember the people who solve problems, not the ones who simply recite regulations.

Why she pursued the CITP designation

Samatha’s decision to become a CITP was driven by her commitment to professional excellence and a desire to let clients and employers know she’s met the highest professional standards in trade

“For a professional, this designation acts as a powerful signal to clients and employers, demonstrating that you have met a rigorous set of industry-validated standards.”

“It adds an immediate layer of trust and credibility, which is essential for building a successful career in a field where navigating complex risks and regulations is the core function.”

She also admires how it is a globally recognized credential, one that signifies a high level of expertise and commitment to ethical conduct. But earning it was more than just about what it signalled to others—it was also a significant milestone that validated her expertise and hard work.

“Achieving this credential felt like the culmination of my academic and professional journey in international trade,” she says, adding that the rigorous process required to earn the designation, from meeting the experience requirements to passing the comprehensive exam, made the achievement feel earned and meaningful. “It confirmed that my skills were not just valuable to my clients and employers but also met a global standard of excellence.”

A strong foundation for a global future

Looking ahead, Samatha sees the CITP as a defining asset in her career development.
“I foresee the CITP designation being a cornerstone of my future career in several key ways, serving as a platform for growth, specialization, and leadership.”

With a sharp analytical mind, dedication to client success, and advanced global trade credentials, Samatha is well-positioned to pursue leadership roles, expand into specialized areas of trade, or guide companies entering new markets.

Her story is a powerful example of how early ambition, continuous learning, and professional accreditation can combine to create meaningful career momentum.

The post CITP Spotlight: Samatha Richards – Key Account Manager, Trealmont Trade Lane Inc. appeared first on Trade Ready.

As FITT’s Community & Partnership Lead Lora Rigutto, CITP, opened the event, she captured the spirit of the occasion:

“Today’s event is a celebration of leadership, impact, and the growing influence of the CITP community in global trade.”

FITT Board Chair Denise Amyot reinforced the significance of the designation, noting:

“The CITP designation represents excellence. It signals credibility, leadership, and the ability to navigate complexity in a rapidly changing global trade environment.”

25-Year milestone CITPs: Building the foundation

This year’s 25-year honourees represent the early builders of the CITP designation, professionals whose careers span decades of transformation in global trade.

Their contributions have helped establish the credibility and reputation of the designation across industries and regions. These leaders have navigated economic shifts, policy evolution, and technological change while shaping the profession itself.

20-Year milestone CITPs: Sustained leadership

Celebrating two decades of achievement, the 20-year CITPs exemplify consistency, adaptability, and forward-thinking leadership. Their careers reflect a deep commitment to staying relevant in an ever-evolving trade landscape while mentoring and influencing the next generation of professionals.

15-Year milestone CITPs: Diverse expertise across sectors

The 15-year milestone group highlights the breadth and diversity of the CITP community. These professionals have built strong international networks and contributed across a wide range of sectors.

Represented organizations include a mix of public and private sector leaders including, the Business Development Bank of Canada, Global Affairs Canada, Saskatchewan Trade and Export Partnership, Tootsie Roll Industries, and Umbra Ltd among others.

From trade promotion and finance to manufacturing and consulting, this group demonstrates how CITPs drive impact across industries.

10-Year milestone CITPs: A decade of impact

Marking ten years of certification, this group reflects strong contributions across corporations, government, and international organizations.

These CITPs represent organizations as diverse as FITT’s longtime strategic partner Export Development Canada, Lenovo, Royal Caribbean Group, World Customs Organization, and University Canada West, and many more.

These professionals have spent a decade strengthening global trade practices and advancing their organizations’ international success.

5-Year milestone CITPs: Emerging leaders

The 5-year milestone recipients represent the next generation of trade leaders, professionals who have invested in building credibility and expertise early in their careers.

Their organizations reflect a wide spectrum of the trade ecosystem, including Agriculture and Agri-Food Canada, TD Bank, Honeywell International, Export Development Canada, Algonquin College among many others.

These milestones are not just about time; they reflect momentum and continued professional growth.

Welcoming the newest CITPs

A highlight of the gala was the recognition of the newest cohort of CITPs, professionals who earned the designation in 2025.

FITT President & CEO Caroline Tompkins emphasized the importance of this growing community:

“Behind that success is a shared foundation… we have built and maintained a global standard of excellence for export readiness.”

This year’s new CITPs represent a dynamic mix of emerging talent and seasoned professionals from both public and private sectors. Their roles span trade advisory, logistics, finance, policy, and business development.

Organizations represented include: Invest in Canada, Ontario Ministry of Economic Development, Job Creation and Trade, World Trade Centre Vancouver, NARL Marketing, Quality Move Management, and Dyson.

Lora Rigutto also highlighted individual stories that reflect the depth of experience in this cohort, noting seasoned professionals and global leaders who continue to invest in their development and the designation.

A community driving global trade forward

Throughout the gala, one message remained clear: the CITP designation is more than a credential, it is a global standard and a powerful network.

Caroline Tompkins captured this collective impact:

“By sharing the value of the designation… you help grow both the reach and the depth of this community.”

From 25-year pioneers to newly certified professionals, the CITP community continues to shape the future of international trade—driving innovation, building connections, and strengthening global commerce.

Congratulations to all milestone and newly certified CITPs for your years of leadership and impact as part of this distinguished professional community.

The post Celebrating the community of professionals driving global trade forward appeared first on Trade Ready.

For Evan Buie, CITP, the path into international trade began with a genuine interest in global business and early career experiences that opened doors into the world of cross-border commerce.

“I had always been drawn to international business and took many courses covering the subject for my undergraduate degree,” he says. After graduating, he entered a role as Coordinator of International Relations in Hokkaido, Japan, giving him a first taste of what a career that spanned across continents and cultures would be like.

As it turns out, “taste” would become a thematic word in his career journey, beginning with his next two roles upon returning to Canada, ones that would see him serving two multi-national food and beverage giants.

Those opportunities became the launchpad into his first formal trade role. “This experience helped me secure my first position in international trade, focusing on East Asia and Oceania, with the Government of Alberta’s Export Development Team within the Ministry of Agriculture,” he notes.

Bringing Alberta exporters to the world and the world to Alberta

During his time with the Government of Alberta, Evan had the opportunity to host several delegations from overseas. One of his most memorable experiences came early on:

“One of my first delegations involved a Chinese chef and his social media team in Calgary. We went to cattle ranches and multiple local, hidden gem restaurants. Seeing their excitement when they tasted the local delicacies or seeing the Rocky Mountains for the first time was hugely enjoyable.”

He also recalls the energy of taking Alberta companies abroad: “I also had a chance to lead an Alberta delegation of companies to Japan for a three-city tabletop expo.”

“Seeing the companies in their element, talking with prospective buyers, and making deals is why I do the work I do. Karaoke was a blast too!”

These moments, equal parts cultural exchange and trade development, reinforced his desire to help Canadian businesses grow internationally, while fostering meaningful relationships with exporters overseas.

A major milestone: becoming a Trade Commissioner

“One of my proudest professional accomplishments was being hired by Global Affairs Canada as a Trade Commissioner,” Evan says, describing the achievement as a highlight of his career. In this role, he has taken on leadership of one of Western Canada’s emerging agri-food showcases:

“I’ve had the pleasure of co-leading the Taste of Western Canada, a food and beverage tabletop showcase held during the iconic Calgary Stampede.”

A huge undertaking, the third iteration of the show will bring together 80 Western Canada agri-food and beverage companies and over 75 domestic and international buyers, making it one of the most targeted food and beverage events in all of Western Canada. “Its potential for further growth is enormous,” Evan states.

Discovering that business results don’t happen overnight

Over the years, Evan has developed a deeper appreciation for the persistence and patience required in global commerce. He notes that professionals in trade must have a deep level of dedication to make international transactions and partnerships come together. Reading about it may make it seem simple in theory, but “…it is another to live it.” he states.

“The time commitments that companies put into their international business development efforts can take years before they are rewarded. Overnight successes are not the norm.”

How FITTskills training strengthened his confidence

When Evan enrolled in FITTskills courses, he discovered how helpful comprehensive and structured learning could be. He enjoyed how the program pushed him to focus on the course content for an extended period of time, when otherwise, many topics may have only come up in passing or infrequently on the job. The fact that the topics were broken into digestible chapters made the process easier too.

In fact, the format became a practical tool he continues to rely on.

“I have since gone back to the textbooks for specific content when following up with clients. The courses have also made me feel more confident in my interactions with companies as I am better positioned to advise them on the FITTskills course topics.”

With his FITTskills training complete, Evan feels like a more well-rounded international trade professional, one that can confidently approach clients and international business with advice and solutions.

This confidence would become apparent after taking his favourite course, International Trade Finance: “I found it quite challenging as the content is material that I would have historically referred companies to other service providers for advice on (i.e. EDC), but I learned a lot and can speak more confidently to the content now,” he notes.

Pursuing the reputation of the CITP designation

Evan chose to apply for the Certified International Trade Professional CITP®|FIBP® designation to “highlight my educational achievement, knowledge obtained, and to add a reputable designation to my resume, LinkedIn page, and signature line,” he says. It’s a credential he views as both reputable and meaningful, something worth showcasing across his professional profile.

Earning it was also another proud milestone to add to his career highlights. Understanding how valuable the designation can be going forward, he feels it adds another layer of credibility to his work:

“I’ve been told that if I were to apply to a job in the future, and all things being equal otherwise, the candidate with the CITP designation would get the job.”

A bright future building Canada’s trade relationships with other countries

As he continues to support Canadian businesses entering international markets, Evan’s CITP designation will help reinforce the guidance he provides, grounded not only in experience, but in globally recognized best practices. It will also, if his trend in food and agriculture continues, be filled with flavourful adventures.

The post CITP Spotlight: Evan Buie – Trade Commissioner, Global Affairs Canada appeared first on Trade Ready.

The session, “Leadership in Action: Advisors at Work,” brought together perspectives from government, consulting, finance, and trade education to answer a central question:

How can businesses, and the trade professionals who support them, move forward with confidence in a volatile world?

Moderated by Lora Rigutto, CITP, Partnerships & Community Lead at FITT, the panel featured:

• Margaux McDonald, Canadian Consul and Senior Trade Commissioner in Chicago (Global Affairs Canada)
• Zeeshanali Fazal, CITP, Regional Director at Export Development Canada (EDC)
• Dr. Rahim Mohtaram, CITP, Founder of MCSWAY Commercial and Educational Services
• Pernille Fischer Boulter, CITP, CEO of Kisserup International Trade Roots Inc.
• Dr. Leroy Lowe, CITP, Senior Consultant – Trade Education at FITT

Together, they unpacked emerging trends in exporter mindsets, market diversification strategies, and the evolving role of trade professionals in an AI-driven world.

A new export mindset: From growth to resilience

The past year has been marked by political volatility, tariff concerns, and supply chain disruptions. According to the panelists, the biggest change has been in how exporters think about international expansion.

Zeeshanali Fazal, CITP, has seen this shift firsthand through his work with Canadian exporters at EDC.

“Instead of going growth first, they’re going to resilience first,” he explained. “Companies have had the opportunity to experience what risk can look like, even when we thought there was no risk.”

Rather than focusing solely on revenue growth targets, companies are now prioritizing strategies that help them manage uncertainty and survive disruption.

Fazal noted that exporters are increasingly asking practical questions:

• What happens if tariffs suddenly return?
• How exposed are we to geopolitical risk?
• Are our payments and financing structures secure?

This shift has led many businesses to make greater use of trade finance tools such as guarantees, insurance, and structured financing to mitigate risk.

At the same time, companies are thinking more strategically about diversification.

“We’ve talked about diversification for years,” Fazal said. “But now it’s more practical. People are moving to action.”

Canada–U.S. trade: Stable despite the headlines

Much of the uncertainty surrounding Canadian trade in the past year has centered on the United States. Yet Margaux McDonald, who leads Canada’s trade team in Chicago, offered a perspective from the ground that may surprise some observers.

According to McDonald, the reality for many companies has been more stable than expected.

“A year ago, everyone was bracing for what felt like a giant storm,” she said. “But for the vast majority of Canadian companies, that storm never fully landed.”

In fact, some Canadian exporters have quietly benefited from shifting trade dynamics.

“When I walk trade show floors and ask companies about the impact of tariffs, sometimes their voice lowers and they say, ‘Don’t tell anyone, but this has been really good for us.’”

This paradox highlights how complex global trade dynamics can be. In some cases, tariffs affecting U.S. competitors have created unexpected advantages for Canadian firms.

Still, McDonald emphasized that exporter attitudes are evolving in important ways. She highlighted three major shifts she has observed among Canadian companies.

1. A stronger demand for clarity

Companies want practical guidance on trade agreements, regulations, and incentives.

“There’s been an awakening to the complexity of trade, and how to navigate it effectively. And that’s where this cohort, this community of CITPs, can be so helpful.”

2. More targeted expansion strategies

Instead of pursuing broad market entry, exporters are focusing on regions where they can win.

“There used to be a spaghetti-against-the-wall approach. Now companies are asking: where can we actually succeed?”

3.  Greater focus on trusted partnerships

Canadian firms are increasingly prioritizing long-term, values-aligned business relationships.

Diversification: Supplement, not replace

While diversification beyond the U.S. is gaining momentum, panelists stressed that the strategy should be approached carefully.

Pernille Fischer Boulter, CITP, whose consulting firm works globally with exporters and development agencies, cautioned against treating diversification as an all-or-nothing decision.

“We’re not telling companies to pull out of the U.S. We’re telling them to supplement.”

Canada has access to a wide network of international trade agreements covering dozens of countries. Expanding into new markets, however, takes time, resources, and careful planning.

Fischer Boulter sees companies increasingly looking for low-hanging fruit, markets where they already have some traction or early success.

“If they have a little bit of success in a market like Poland, suddenly they say, ‘Wow, I can do this.’”

Diversification often starts with small wins rather than dramatic strategic shifts.

Strategic supply chains and new trade partners

Dr. Rahim Mohtaram, CITP, highlighted another emerging trend, strategic supply chain realignment.

As companies reconsider their reliance on specific markets, many are exploring partnerships with what he called “middle powers” in global trade.

“Some companies are thinking about working more with China, the European Union, Australia, Japan, Southeast Asia, and even smaller countries,” he said.

However, Mohtaram stressed that diversification does not mean abandoning the United States.

“The U.S. has been the main partner of Canada for export and import, and it will remain the main partner,” he said. “But companies want more options and more alternatives.”

The SMEs facing the biggest challenges

While larger exporters may have the resources to explore new markets, smaller companies often face tougher choices.

Dr. Leroy Lowe, CITP, who works closely with SMEs through training and consulting, has seen firsthand how regulatory uncertainty can disrupt small exporters.

For many small businesses, the unpredictability of tariffs, brokerage fees, and shipping costs has made pricing difficult.

“Some companies are finding their shipments are ending up in customers’ hands at very unpredictable pricing,” he explained. “And that can break partnerships.”

Without the resources to expand globally, many SMEs are taking a different approach.

“One workable short-term solution is simply looking at other places in Canada they haven’t been,” Lowe said.

Expanding into new provinces can help companies grow while building the experience needed to pursue international markets later.

Overcoming exporter hesitation

One challenge that trade advisors consistently encounter is exporter hesitation. Faced with uncertainty, many companies adopt a “wait and see” strategy. The panel agreed that waiting too long can mean missed opportunities.

McDonald described how the Trade Commissioner Service helps companies move past uncertainty.

“We never want to convince anyone to do anything,” she explained. “But we can provide context, grounded analysis, and most importantly, connections.”

Helping companies distinguish between political noise and real market changes is an important part of that process.

“There’s a lot of hyperbole and dramatic headlines right now,” she said. “Part of our job is helping companies understand what’s actually changing, and what might just be theater.”

Fazal agreed that hesitation often stems from lack of awareness.

“When I ask companies what they know about new markets, they often say, ‘We don’t know anything, and we don’t even know where to find the information.’”

For trade professionals, bridging that knowledge gap is a critical role.

Choosing the right markets

When companies do decide to diversify, choosing the right market becomes the next challenge. Fazal described a framework he calls risk triangulation.

This approach evaluates three key elements together:

• Country risk
• Buyer risk
• Transaction structure and financing

“It’s not just about selling. It’s about where you sell, who your buyer is, and whether you’ll actually be paid.”

Lowe added that technology is increasingly helping consultants guide these decisions. He frequently uses AI tools to analyze market characteristics and identify potential opportunities.

“You can ask: what would be the ideal attributes of a market for this company?” he explained. “Then you score potential markets and narrow the list before doing deeper research.”

AI and the future of trade advisory

The conversation eventually turned to a topic dominating many industries, artificial intelligence. Rather than replacing trade professionals, panelists agreed that AI is enhancing their capabilities.

Lowe described AI as a tool that allows advisors to move faster.

“You can gather a lot of information quickly,” he said. “But you still need expertise to evaluate the quality of that information.”

Fazal emphasized the distinction between data and judgment.

“AI handles information,” he said. “But we as CITPs interpret the risk, the context, and the strategy.”

Pernille Fischer Boulter highlighted another advantage trade professionals bring: networks.

“Our networks tie people together in ways AI can’t replicate.”

Mohtaram offered a broader perspective.

“Automation and systems improve businesses, but they also increase the need for people with higher levels of skills.”

The human advantage in global trade

As the panel concluded, one message stood out clearly.

The role of trade professionals is evolving, but it is not disappearing. In a world of geopolitical shifts, complex regulations, and rapidly expanding information, the ability to interpret, connect, and guide strategy is becoming more valuable than ever.

For CITPs and other trade advisors, the future is not about competing with technology. It is about combining data, experience, and human insight to help companies navigate an increasingly complex global economy.

The post How can businesses, and the trade professionals who support them, move forward with confidence in a volatile world? appeared first on Trade Ready.

For Marc-André Beaupré, CITP, a career in international trade wasn’t something he set out to find—it was something he grew into through curiosity, determination, and an appreciation for global business. 

Before joining Export Development Canada (EDC), Marc-André worked in the banking sector and frequently collaborated with EDC teams. Those early interactions made a lasting impression.

“I collaborated with them on many clients. I was impressed by their knowledge and what they were able to do to help entrepreneurs export or import products or services,” he explains. 

He also felt drawn to the global mindset that EDC embodied.

“I always had an interest in other cultures from around the world. So, when the opportunity came to become an employee, I took my chance and applied. Four years later, I’m still as happy as I was on my first day working here.”

A career built through perseverance and reinvention

When asked about his favourite career story, Marc-André doesn’t point to a single transaction, project, or deal. Instead, he points to the journey itself: “My career so far is my favorite story,” he reflects. 

That journey began far from the world of finance. “When I finished high school, I earned a vocational diploma in machining. I worked for about two years in that industry before realizing that I wanted more.” That realization led him back to school to complete his B.A.A. (Bachelor of Business Administration), marking the beginning of a complete career pivot. 

“Having no financial background or experience in the banking business, I started from the bottom and worked my way up to becoming a Senior Account Manager in the business sector and now, a Senior Relationship Manager at EDC.” 

It’s a path built on determination—one that mirrors the resilience required for international business itself. 

Supporting Canadian exporters through strategic insight

As a Senior Relationship Manager at EDC, Marc-André now works closely with companies seeking to grow beyond Canadian borders. His progression into this role has been shaped by each step of his earlier experience—from frontline banking to complex client portfolio management. 

“The path I took to get to where I am today,” he says, is one of his proudest professional accomplishments.

That path has equipped him with a deep appreciation for what exporters face every day. His work now involves supporting businesses as they navigate risk, access financing, and pursue international opportunities—something he finds both challenging and rewarding. 

A crucial lesson: confidence matters

One insight Marc-André wishes he had gained earlier is the importance of trusting yourself in a constantly shifting industry. 

“Don’t doubt yourself. International trade is complex and always different. That’s what makes our job so interesting and captivating.”

It’s advice that many international trade professionals learn only after years in the field, and it speaks to why continuous learning is so highly valued throughout his career. 

How FITTskills enhanced his work with exporters

Marc-André credits FITTskills training with strengthening his ability to support clients more effectively.

“FITT helped me better understand the reality of an exporter. Helped me have better conversations and provide better counsel for my clients. It enhanced my knowledge of the international trade business.”

His favourite course? “International market entry strategies. Because you learn about other culture and way of doing business to make sure that your strategies will succeed.” The frameworks, models, and case-based learning have become tools he applies daily when advising businesses preparing to scale globally. 

Why the Certified International Trade Professional (CITP®|FIBP®) designation mattered 

Encouraged by other certified professionals, Marc-André saw the CITP designation as the natural next step in deepening his expertise. “Thanks to other graduates holding the certification, I was looking for a way to deepen my knowledge of the international market, and the CITP seemed to be the best option.” 

Earning the certification became a meaningful personal milestone—especially given the challenges he faced balancing career and family. 

“I feel proud, because I worked full-time, had a one-year-old baby when I started, and still managed to take and succeed in all the requirements and courses to get the CITP designation.”

A credential that strengthens long-term career growth

Marc-André views the CITP as a powerful enabler for future opportunities. “I foresee my CITP designation playing a significant role in my future career by enhancing my credibility and expertise in international trade. This certification not only validates my knowledge but also equips me with the skills to navigate complex global markets effectively.” 

He also recognizes the value of joining a global network:

“Being part of the CITP community allows me to stay updated with industry trends and best practices, ensuring that I remain at the forefront of the international trade sector.”

With grit, resilience, and determination shaping his success so far, Marc-André’s trajectory is clearly moving in one direction—upward—with no signs of slowing down. 

The post CITP Spotlight: Marc-André Beaupré — Senior Relationship Manager, EDC appeared first on Trade Ready.

With geopolitical tensions reshaping supply chains, unilateral tariffs disrupting established trade agreements, and regulatory complexity increasing across regions, global business decisions carry more weight and risk than ever before.

According to the World Trade Organization, global merchandise trade volumes are projected to grow in 2026, but at a slower and more volatile pace than in previous decades, driven by geopolitical fragmentation and policy uncertainty. In other words: opportunity is there, but so is risk.

Against this backdrop, the most successful organizations are not asking whether they should grow internationally. They’re asking smarter questions about how.

1. What are some of the most important steps to take before venturing into a new market?

One of the most common mistakes in global expansion is reacting to opportunity before assessing readiness.

Before venturing into a new market, organizations should conduct a situational analysis, including assessing organizational readiness and planning and analyzing the results of international market research. This is not simply a planning exercise, it is a risk filter.

As the guide explains, “Before an organization embarks on a new initiative in international trade, it is important to assess the organization’s current conditions, attitudes, and resources”. This assessment helps determine whether the initiative is feasible and whether the potential gains justify the exposure.

Companies that skip this step often become reactive exporters, responding to inquiries without clear strategy or trade expertise. In today’s environment, readiness is a competitive advantage.

2. What international market research do you need to do before expanding into a new market?

International expansion demands structured research, not guesswork.

The guide outlines a seven-stage approach to international market research, beginning with defining the research objectives and progressing through stages such as screening potential markets, selecting the research design and data sources, and ultimately presenting conclusions to then apply the research. Each stage reinforces disciplined decision-making.

Beyond methodology, macroeconomic indicators play a critical role. The guide highlights key data points including Gross Domestic Product (GDP), GDP per capita, Household Disposable Income, market size, unemployment rate, population, and inflation rate. These metrics help businesses evaluate market suitability and purchasing power before committing resources.

In other words, expansion decisions should be evidence-based—not optimism-based.

3. How do tariffs introduced unilaterally by the U.S. government affect trade between Canada, the United States, and Mexico, even with CUSMA in force?

North America illustrates how quickly trade conditions can shift.

While CUSMA is designed to facilitate trade, recent unilateral tariff actions by the U.S. government (2025) have disrupted this predictability. Businesses that once relied on stable, tariff-free access have faced sudden cost increases and regulatory uncertainty.

As a result, companies must assume volatility. The guide notes that businesses must assume the possibility of future, unexpected tariffs and plan accordingly. Practical strategies include diversifying supply chains, strengthening trade expertise and maintaining contingency plans.

The broader lesson extends beyond North America: formal agreements do not eliminate political risk. Professionals must remain agile and informed.

4. What integrative export and FDI approaches can businesses employ when expanding into Asia?

International growth is not limited to exporting finished goods.

Organizations can expand through export, international transfer, international partnering, or through FDI. Within these pathways are multiple approaches: indirect export, direct export, licensing, franchising, strategic alliances, representative offices, greenfield investments and mergers and acquisitions.

Each model carries different levels of investment, control and exposure. For example, the guide explains that Greenfield/Brownfield investing is the riskiest and most expensive market expansion option. Conversely, indirect export may limit risk but also reduce market visibility and control.

Selecting the right strategy requires alignment between organizational capacity and long-term objectives. There is no universal blueprint, only informed decision-making.

5. When a company expands into a new market, how important are cross-cultural considerations?

Market entry is not only about economics and logistics. Cultural alignment can determine success or failure.

The guide emphasizes that understanding and adapting to cross-cultural differences is critical for success. Communication styles, consumer behaviour, marketing imagery and negotiation practices can differ significantly between markets. Ignoring these nuances risks damaging relationships before they begin.

Cultural intelligence reduces friction, accelerates trust-building and strengthens long-term positioning.

6. How are tariffs determined on products that are being exported?

Amid strategic discussions, technical fundamentals remain essential.

A tariff is the rate that is used to determine the amount of duty that will need to be paid to the government of the importing country when goods are shipped internationally. Tariffs are determined using the Harmonized System (HS) of nomenclature, an internationally standardized coding system. Many governments have online tools for importers and exporters to determine and obtain a HS code for their materials and products.

Accurate classification directly affects cost, compliance and clearance timelines. Errors can lead to delays, penalties or reputational damage. For international professionals, understanding these mechanisms is not optional, it is operational risk management.

A more disciplined approach to global growth

Across regions, from the United States to China, the Middle East and the Caribbean, the opportunities are real. So are the risks. Regulatory unpredictability, infrastructure differences and currency considerations all influence outcomes.

As the guide concludes, a well-informed and adaptable approach is central to long-term success.

For professionals navigating global markets today, the essential questions are not simply “Where can we grow?” but:

• Are we prepared internally?
• Do the macroeconomic fundamentals support entry?
• What risks exist within the regulatory and political landscape?
• Which market entry model aligns with our capabilities?
• Do we understand the cultural and compliance dimensions well enough to execute effectively?

Exploring these questions in greater depth, along with region-specific insights and practitioner perspectives, can help organizations move from reactive expansion to structured global strategy.

For readers interested in examining these issues further, the Essential International Trade Questions Answered guide offers additional context and practical insight drawn from experienced international trade professionals.

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Some professionals find their way into international trade by chance. For Ismail Benmezdad, CITP, it was a deliberate choice. From early in his career, he was drawn to the scale and complexity of global commerce; how goods move across continents, navigate regulatory frameworks, and ultimately reach the markets and communities that rely on them.

“I was drawn to international trade because of its complexity and global scope,” he explains.

“I wanted a career that combined strategic planning, analytical problem-solving, and the opportunity to connect markets across borders.”

That combination of strategy, execution, and global integration has defined his professional journey.

Rising through the ranks: where operations meet ingenuity

As Director of Operations at KLN Logistics Inc., Ismail leads large-scale logistics and warehouse operations, aligning service performance with financial and strategic objectives. His career progression reflects a consistent ability to safeguard revenue, manage risk, and deliver operational transformation.

One pivotal experience involved a high-value shipment placed under unexpected customs hold, threatening a major client commitment.

“The hold would have disrupted delivery timelines and placed a strategic account at risk,” he recalls.

“By engaging customs authorities directly and aligning cross-functional teams under accelerated timelines, we mitigated the risk and preserved the client relationship.”

Beyond immediate problem resolution, such situations underscore the importance of structured risk management and proactive stakeholder engagement.

In another initiative, he led a comprehensive warehouse optimization program that reduced operating costs by more than 20% while improving service reliability.

“The real achievement was not only cost reduction,” he notes, “but creating a performance-driven culture that connected operational efficiency with customer outcomes.”

The initiative integrated process redesign, performance metrics, and targeted technology enhancements, laying groundwork for sustainable operational scalability.

Engineering stronger supply chains

In his leadership roles, including Director of Operations and former Terminal Manager, Ismail has overseen complex freight and warehouse networks, implementing initiatives that enhance service levels while controlling cost structures.

“One of the most impactful projects involved optimizing freight operations to simultaneously reduce transit times and operating expenses,” he explains. “The outcome strengthened both customer satisfaction and overall operational performance.”

These improvements were driven by disciplined route analysis, vendor negotiations, workforce alignment, and a willingness to challenge legacy processes.

His experience reinforces a fundamental principle: operational excellence is not accidental, it is systematically designed.

The lesson he wishes he learned sooner

Reflecting on his career, Ismail identifies adaptability as the most critical leadership insight.

“The most valuable lesson I learned is that adaptability must be embedded into operational strategy,” he says.

“Global trade is influenced by regulatory shifts, geopolitical volatility, and market fluctuations.”

“Organizations that succeed are those that institutionalize agility—through scenario planning, diversified partnerships, and continuous improvement.”

For him, adaptability is not reactive. It is a strategic design principle that strengthens enterprise resilience.

FITTskills training: turning experience into strategy

Ismail’s natural leadership was strengthened through formal training. Completing the FITTskills program allowed him to reinforce years of hands-on experience with structured methodology and global best practices.

“FITTskills provided me with in-depth knowledge of international trade,” he says. “These courses have strengthened my ability to evaluate cross-border risk, regulatory exposure, and market-entry feasibility with greater strategic clarity.”

One course stood out in particular: Feasibility of International Trade.
“It gave me the most value,” he notes. “It helped me, and I use what I learned now in my daily work.”

With this training, he now approaches decisions with a sharper analytical lens, balancing operational realities with long-term strategic considerations.

Why he pursued the CITP designation

For Ismail, applying for the Certified International Trade Professional (CITP) designation was the natural next step.

“I chose to apply for the CITP designation because it’s a globally recognized certification that reflects expertise and commitment in international trade,” he says.

“Earning the CITP designation was a proud and rewarding milestone for me. It validated my expertise in international trade and logistics.”

Recognition matters in an industry built on trust. And for Ismail, the designation amplifies both confidence and credibility.

Looking ahead: using the CITP to unlock future opportunities

Ismail views the CITP designation as an enabler for expanded executive responsibility.

“It positions me to contribute at a more strategic level—supporting enterprise-wide supply chain optimization, cross-border growth initiatives, and long-term operational resilience.”

As global supply chains face increasing complexity, digitization, and geopolitical pressure, he remains focused on building systems that balance efficiency, risk management, and sustainable growth.

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For Joshua Egba, CITP, international trade represents meaningful opportunities to develop business, shape growing nations, and foster inclusivity through partnerships. From the earliest days of his career, his work has been guided by a deep belief that economic growth is a powerful driver of development, with trade being one of the most impactful levers to unlock that growth, especially in emerging markets.

“Ultimately, I chose a career in international trade because I wanted to help shape systems that create opportunity, especially in regions that have long been underserved. International trade became my conduit for doing just that.”

Today, as the Senior West Africa Representative for the U.S. Trade and Development Agency, Joshua stands at the heart of some of the most significant United States-Africa commercial initiatives of the past decade. His work bridges public and private sectors, connects policymakers with innovators, and turns promising ideas into development-driven trade projects with measurable impact.

Where development, policy, and trade intersect

Joshua’s international journey began shortly after earning his economics degree and later a master’s in international business. He was drawn to the intersection of economic empowerment and global markets—especially how trade could “create jobs, shift mindsets, and support long-term transformation.” He was also energized by the potential of public-private partnerships and the idea that smarter policy design, backed by international cooperation, could make doing business easier and more inclusive.

His early career placed him directly at that crossroads. Working on U.S. trade and development policy for Africa, he quickly saw how reforms, capacity building, and public-private cooperation could reshape entire market environments.

One of his most memorable career moments came in 2016. During this time, he was privileged to join the U.S. Secretary of Commerce and senior U.S. business executives who comprised the President’s Advisory Council on Doing Business in Africa (PAC-DBIA) on a trade mission to Nigeria. Chaired by the U.S. Secretary of Commerce, the Council was formed to advise the U.S. President on ways to strengthen commercial engagement between the U.S. and Africa.

This trip provided an opportunity for the PAC-DBIA members to gather facts about the commercial opportunities and challenges in Nigeria and Rwanda, report back to the U.S. President with strong and actionable recommendations, and develop policy ideas that would benefit both countries and raise the commercial relationship to the next level.

Joshua’s work was instrumental to the initiative’s success. “I helped lay the groundwork for the formation of Nigeria’s Presidential Enabling Business Environment Council (PEBEC)—a powerful example of how trade facilitation and investment climate reform could be localized and led by national champions.”

“This experience reinforced for me the real-world impact that well-structured trade initiatives can have.”

Driving innovation through U.S.–Africa partnerships

More recently, Joshua was part of a 2022 transportation-technology initiative at the Port of Abidjan in Côte d’Ivoire—a project that he is proud of.

“In 2022, I worked on an activity where a U.S. entity that develops intelligent transportation systems to improve freight transportation piloted their technology at the Port of Abidjan,” he says. The project explored how smart systems could alleviate congestion, streamline cargo flows, and support the country’s growing logistics sector.

The effort was built on earlier U.S.–Africa knowledge-exchange programs and showed how reverse trade missions and pilot studies can directly shape local infrastructure plans. In the end, his work paid off: “The project would ultimately assist Cote d’Ivoire’s Ministry of Transport in developing a truck parking and logistics center using technologies from a U.S. company.”

Partnerships as a cornerstone to trade reform

There are many insights Joshua has picked up over his 15-year career, but one stands out above the rest:

“I have learned that in emerging and frontier markets, especially those facing major infrastructure gaps, partnerships are the foundation of meaningful trade reform.”

He saw this truth in action in 2024, when he met the CEO and board of a multilateral financial institution alongside his agency’s department head. Together, they shared deal pipelines and collaborated on a green and sustainable infrastructure workshop and, by doing this, their two agencies were able to catalyze interest and investment in projects that enhance trade.

Gaining a globally recognized credential while broadening his network

Alongside his vast knowledge and 15 years of experience in trade, Joshua decided to pursue his Certified International Trade Professional (CITP®|FIBP®) designation for two reasons:

“The CITP designation demonstrates to stakeholders that I have been certified by a globally recognized institution. I am also interested in networking with CITP designation holders to broaden my contact database and facilitate stronger trade connections.”

When he earned the designation, he was eager to share the news. “I was delighted,” he says, adding, “I immediately announced to my family, friends and colleagues, and to my contacts on LinkedIn.”

“This is my first professional qualification, and one that I will treasure. The CITP certifies me for such important skills as ethics and professionalism required to practice at the highest level.”

Opening new doors in global leadership

Looking ahead, Joshua sees the CITP playing a critical role in his long-term aspirations. Hoping to serve on boards of international entities, he feels “the CITP ratifies my capacity to fulfil high-level international trade responsibilities across the world.”

As he continues shaping U.S.–Africa trade frameworks, building infrastructure partnerships, and strengthening West Africa’s trade environment, Joshua stands poised to expand his influence even further.

His combination of experience, credibility, and globally recognized certification is already paving the way for great change and opportunities across nations and continents.

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For Ted Lomond, CITP, international trade isn’t an isolated field—it is the progression of a career devoted to business and economic development. His path through high-profile government positions, global market strategy, and the renewable energy sector underscores this path, one that has seen him build powerful relationships that shape regional and international growth.

His early work as Deputy Minister responsible for International Trade and Tourism for the Government of Newfoundland and Labrador showed him how trade can strengthen industries and communities alike.

“I worked directly with industry to promote economic development through trade,” he says. It’s a foundation that prepared him for his current role as President and CEO of North Atlantic, an Atlantic-based energy company now moving confidently into international renewable markets.

Expanding industries and horizons

Throughout his career, Ted has had a front-row seat to the growth of companies aiming to expand internationally. His favourite stories often come from watching small, rural businesses flourish either in new markets or locally.

“It was always rewarding to see companies—particularly those from small rural communities—be successful in international markets.”

For example, “One small aviation training company I worked with went on to become a major employer in the region,” he recalls.

Leading the future of clean energy exports

Today, Ted’s ambitious work centers around leading North Atlantic through the global energy transition. His mandate is far from small.

“Right now, I’m leading a regional energy company through energy transition using cost discipline and aggressive diversification into low-carbon product lines such as hydrogen and its derivatives, renewable diesel, and energy efficiency,” he explains.

North Atlantic’s growth strategy includes developing global markets for renewable energy, backed by major infrastructure plans. These include a 320 MW wind farm, a hydrogen generation plant capable of producing 30,000 tonnes of green hydrogen, and a hydrogenation plant that converts hydrogen into a Liquid Organic Hydrogen Carrier (LOHC) for export.

At the same time, North Atlantic has been pursing international expansion and recently completed the purchased the second largest refinery in France at Gravenchon. Operating as North Atlantic Energies, they are now a major player in the downstream oil sector in France and are assessing the potential for green hydrogen produced in Newfoundland and Labrador to replace a portion of the grey hydrogen used at the facility.

Projects of this scale require deep international trade knowledge—from regulatory alignment to logistics, financing, and market analysis. It’s one of the reasons Ted’s background and experience in trade is so valuable in the fast-moving renewable sector.

Prepare well, follow up consistently, and exercise patience

Throughout his career, Ted has seen countless companies pursue international markets, and he’s learned that success rarely comes quickly or easily.

“Determination and patience are required. You need to commit the necessary time and resources to develop new markets.”

He has also often witnessed companies approach trade missions or foreign meetings without doing the groundwork required. “I have been involved in numerous trade missions and too often have seen firms not preparing in advance. Without understanding your potential customer, you are not able to articulate what problem you can solve or the value you can bring.”

Equally critical, he adds, is making the effort to circle back with contacts—even if it’s simply to say thanks.

“I have seen firms not properly follow up with leads. Many times, companies return from international business meetings and fail to reconnect in a timely fashion or even thank potential customers for the meeting. Sometimes the organizers of trade activities contribute to this by focusing on the number of attendees vs. the readiness of participants.”

Applying FITTskills knowledge to his leadership role in the energy sector

When Ted began steering North Atlantic toward international renewable energy markets, the FITTskills program helped expand his perspective.

“I thought the courses were comprehensive and useful given my current role leading a company focused on the successful export of renewable green hydrogen from Newfoundland and Labrador to Europe.”

Because the hydrogen sector is so new, “pricing, offtake durations, transportation routes, and means of conveyance are still in flux,” the courses add value during the formative stages of working in this emerging sector.

He found International Trade Finance particularly useful, in this regard, citing it as his favourite course. “Some of the material was new to me and has been useful as we look at the types of financing that will be necessary for developing new, less carbon-intensive industries.”

Gaining a “common language” with the CITP

In developing markets for clean hydrogen, Ted regularly collaborates with international partners, governments, and export development agencies. Many individuals within these groups hold the Certified International Trade Professional (CITP®|FIBP®) designation, and that peer recognition played a role in his decision.

“I see the advantage of having the CITP designation as a means of establishing a common language and approach to the work,” he says.

In addition to creating useful dialogue between contacts, the CITP designation was also indicative of his constant learning mindset: “I am definitely a lifelong learner and enjoy learning new things. I feel the CITP designation is a significant credential and I have a sense of accomplishment having achieved it,” he says.

Looking ahead, he sees the credential as both a professional signal and a strategic tool.

“I think the CITP designation will serve as a sort of shorthand in quickly conveying information about my education and experience. I’m looking forward to engaging the network of other CITP credited individuals working in international trade.”

A leader shaping Canada’s renewable trade future

Guided by strategic insight and a long-standing commitment to economic growth, Ted Lomond has become a driving force in Canada’s transition toward renewable energy. At the helm of one of Atlantic Canada’s most forward-looking export initiatives, he is helping carve out Canada’s place in fast-growing clean-energy markets around the world.

With his CITP designation underscoring the depth of his international trade expertise, Ted continues to build strong global partnerships and set the pace for what Canada’s energy future can look like. There is little doubt he will remain a defining leader in both the trade and clean-energy spheres for years to come.

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