For Morteza Mehdizadeh, international trade has never been only about transactions.

From the beginning of his career, he was drawn to the idea of connecting markets, cultures and people across borders.

What interested him most was the complexity of the field and the way economics, regulations, business relationships and cultural understanding all come together.

“I saw international trade not merely as the exchange of goods, but as a mechanism for knowledge transfer, cooperation, and shared prosperity.”

That perspective has shaped a career spanning more than a decade of complex import and export operations, market-entry strategy, trade finance and cross-border partnerships.

It has also shaped the way Morteza views the Certified International Trade Professional (CITP) designation. For him, earning the CITP isn’t simply recognition of what he has accomplished. It represents a commitment to how international trade should be conducted.

Building a career around global connection

Morteza was attracted to international trade because it offered something few other professions could: the opportunity to work across multiple systems, geographies and cultures at once.

“That complexity fascinated me,” he says. “I chose this path because it offered the opportunity to work globally, learn continuously, and tangibly contribute to economic development.”

Over time, that interest developed into a broader belief in the role trade can play in creating opportunity.

Morteza sees well-executed international commerce as a tool that can do more than create business growth. When approached responsibly, he believes it can contribute to knowledge transfer, employment and stronger economic relationships between regions.

That philosophy became increasingly important as he began building and leading his own international trading company.

Through Vanda Global Trade Ltd., Morteza has managed complex import and export activities across Europe, Asia and the Middle East. He’s worked to establish exclusive agency and distribution partnerships with European manufacturers, executing high-value industrial machinery and petrochemical transactions, and developing market-entry strategies for new regions.

Just as importantly, he has designed the logistics and trade finance structures that sit behind those transactions, structuring payment terms, financing and delivery arrangements to reduce costs and manage risk before problems arise.

Yet some of the experiences that have stayed with him most are not defined by the size of the transaction. They are the moments when business depended on trust.

When solving the problem matters more than winning the dispute

One experience in particular reinforced Morteza’s belief that technical knowledge alone is not enough to succeed in international trade.

A serious quality dispute had emerged between a European buyer and a petrochemical manufacturer over the quality and packaging of a bulk petrochemical material shipment. The disagreement threatened a long-standing commercial relationship.

There were contractual avenues available, but Morteza chose a different approach.

He travelled internationally to meet the parties in person, helped facilitate transparent technical discussions, bringing the technical teams on both sides together to examine the quality and packaging issues openly rather than trading accusations at a distance, and worked to shift the conversation away from short-term blame and toward preserving the long-term relationship.

The partnership survived.

This experience captured what international trade often demands in practice.

“Some of my most meaningful experiences have come from moments where trade required more than technical knowledge. It required trust, cultural understanding, and leadership.”

It also reinforced a principle that has guided his approach throughout his career.

“International trade is fundamentally a people-driven profession.”

That does not make contracts, regulations or commercial discipline less important. Morteza sees relationships and technical expertise as inseparable.

When problems arise across jurisdictions, cultures and organizations, trust can determine whether the parties work toward a solution or allow a commercial relationship to deteriorate.

Thinking beyond the individual transaction

Years of managing complex international business have also changed the way Morteza defines success. He is proud of the commercial results his work has produced, but he is equally focused on what remains after a transaction is complete.

“What makes these projects meaningful is not just their commercial success, but also their long-term impact,” he says.

That impact has included creating employment, transferring knowledge and building international partnerships capable of lasting beyond a single deal. It’s also why Morteza advises trade professionals to resist the pressure to focus only on speed.

“International trade rewards patience, preparation, and integrity far more than speed.”

Early in his career, he learned that a successful transaction depends on understanding the full environment surrounding it. Legal frameworks, financial risks, regulatory requirements, cultural norms and long-term commercial relationships can all shape the outcome.

“If I could offer one piece of advice, it would be to always think long-term and build trust before pursuing growth.”

In practice, that means visiting partners in person early in a relationship, being transparent when problems arise, and doing the unglamorous due-diligence work before a deal is signed, because trust built in advance is what makes difficult conversations possible later.

For professionals entering the field, he recommends investing as deliberately in relationships and ethical decision-making as they do in technical knowledge.

“When trust is established, even the most complex challenges become manageable.”

Why the CITP stood out

Those values played a major role in Morteza’s decision to pursue the CITP designation.

Beyond the value of the certification itself, he wanted to join a professional community that reflected the standards he believed should guide international commerce.

“I chose to apply for the CITP designation because I wanted to be part of a professional community that represents the highest standards of expertise, integrity, and responsibility in international trade.”

For Morteza, the designation’s emphasis on professional ethics and competency was particularly important. After years of working in complex commercial environments, he had seen firsthand how much depends on sound judgment. Trade professionals regularly make decisions involving financial risk, regulatory obligations, cross-cultural relationships and competing business interests.

“The CITP designation represents not only professional recognition but also alignment with a shared mission to make international trade a force for positive global impact.”

That sense of shared purpose is one of the key advantages Morteza sees in joining the CITP community. The designation connects him with professionals across sectors and markets who bring different perspectives and areas of expertise, while operating within a common professional framework.

Earning the designation brought a sense of responsibility

When Morteza earned his CITP designation in January 2026, the achievement prompted reflection on more than his career progression. It strengthened his sense of responsibility as an international trade professional.

International trade is increasingly shaped by new technologies, data-driven decision-making and evolving global risks, from regulatory shifts to supply chain disruption. Morteza believes professionals need to embrace those tools while maintaining fairness, transparency and sound judgment.

For him, the CITP reinforces the importance of balancing innovation with professional responsibility.

He also naturally sees the designation as a signal of credibility. In a field where businesses often have to establish trust across jurisdictions, cultures and organizations, recognized professional standards can help provide confidence in the expertise and conduct of the person on the other side of the table.

Using the CITP as a platform for continued leadership

“I see the designation not as an endpoint, but as a powerful platform for continued learning, collaboration, and leadership in global trade.”

His long-term goal remains the same: to contribute to sustainable trade, ethical decision-making and shared prosperity across markets.

The designation strengthens that work by connecting him to other experienced professionals and giving him access to a broader range of perspectives and expertise.

“Being part of this professional network provides valuable access to peer insight, diverse perspectives, and collective expertise.”

That network can be especially valuable as international business becomes more complex. Navigating regulatory change, shifting markets and emerging risks often requires knowledge that extends beyond any one individual or organization.

For Morteza, being part of the CITP community creates more opportunities to learn, collaborate and make better-informed decisions. This is an outlook consistent with the philosophy that first attracted him to international trade.

After more than a decade of building partnerships, managing complex transactions and connecting businesses across regions, Morteza remains focused on what trade can accomplish when it is conducted with patience, expertise and integrity.

The post CITP Spotlight: Morteza Mehdizadeh, Chief Executive Officer – Vanda Global Trade Ltd. appeared first on Trade Ready.

For Erica Henry-Jackman, international trade has never been just about commerce. It has always been about building bridges between people, markets, and opportunities.

Long before she held a formal trade role, Erica’s journey into international affairs began on the global stage. In 1997, she was selected as a delegate to the Commonwealth Youth Programme, where she engaged with international leaders on issues of youth empowerment, sustainable development, and global cooperation. That same year, she contributed to the United Nations Awake Beyond Awareness campaign alongside former South African President Nelson Mandela.

Those early experiences would shape the trajectory of her career.

They exposed her to the power of international collaboration and demonstrated how leadership, diplomacy, and economic development can work together to create meaningful and lasting impact.

Shortly after, Erica joined the Government of Antigua and Barbuda, first serving as a youth ambassador and later as a trade intern. It was in these roles that international trade evolved from an interest into a defining part of her professional path.

One of her earliest assignments involved supporting Antigua and Barbuda’s participation in the landmark World Trade Organization dispute against the United States regarding cross-border online gambling services. The experience provided firsthand exposure to trade law, international negotiations, and the realities smaller economies face within the global trading system.

“From that moment, I was drawn to the transformative power of strategic negotiation, fair market access, and well-designed trade frameworks in creating economic opportunity.”

That formative experience laid the foundation for a career spanning diplomacy, international relations, foreign direct investment, trade development, and economic development.

Learning that trade is built on trust

Over the past two decades, Erica has built a reputation for connecting governments, businesses, investors, and communities to advance shared economic objectives.

As Vice-Consul and Director of Tourism for Antigua and Barbuda in Canada, she played a key role in strengthening trade, tourism, and investment relationships between Canada and the Caribbean. The position reinforced a lesson that has remained central throughout her career: successful economic partnerships are built as much on relationships and trust as they are on market access and policy.

Throughout her career, she has led and supported high-level missions involving investors, government officials, and international stakeholders, navigating diverse priorities while building consensus around common goals.

“Successful investment attraction and trade development are not just about numbers. They are about relationships, trust, and creating ecosystems where businesses and communities thrive together.”

Like many trade professionals, Erica initially focused on mastering technical frameworks, trade policy, and regulations. While those skills remain essential, her experience has reinforced a powerful lesson, relationships and trust are what enable trade to thrive. In an era marked by tariff uncertainty and rapidly changing global trade dynamics, organizations are increasingly looking for trusted partners who can help them navigate complexity with confidence.

“The strongest agreements aren’t built solely on rules and regulations. They’re built on understanding people, perspectives, priorities and trust. When there is uncertainty in the market, people look for partners who understand their priorities, respect their perspectives and are committed to finding solutions. That’s what transforms a transaction into a lasting partnership.”

Her advice to emerging trade professionals reflects that belief:

“Invest in relationships early. Listen carefully, embrace cultural awareness, and approach international partnerships with patience and empathy. These connections will become your most valuable currency in international trade and investment attraction.”

Bringing a global perspective to local economic development

Today, Erica brings a global lens to local economic development in Canada as Manager, Investment Attraction and International Relations with the City of Brampton Economic Development Office.

In this leadership role, she works to position Brampton as a competitive destination for global investment while helping local businesses access international opportunities, partnerships, and markets.

Among her most notable achievements is the creation of Canada’s first municipal Africa-Caribbean Trade and Investment Desk. The initiative was designed to strengthen commercial connections, facilitate market access, and unlock new opportunities between African, Caribbean, and Canadian business communities.

She has also spearheaded investment attraction initiatives that have strengthened Brampton’s position as a destination for foreign-direct investment while fostering cross-cultural partnerships focused on innovation, sustainability, and inclusive economic development.

For Erica, these accomplishments represent the convergence of decades spent working across diplomacy, trade, and investment.

The diplomatic skills developed through international representation, the understanding of global trade systems gained through her work with Antigua and Barbuda, and years of building international networks now inform her approach to economic development in one of Canada’s fastest-growing cities.

It is global experience applied locally, creating tangible benefits for businesses, investors, and communities alike.

Why the CITP designation was a natural next step

After more than twenty years working across diplomacy, foreign direct investment, market development, and international partnership building, pursuing the Certified International Trade Professional (CITP®) designation felt like a natural progression.

“I pursued the CITP designation because it is internationally recognized as a benchmark of credibility and professional excellence in global trade.”

For Erica, the designation represents more than professional recognition. It validates decades of practical experience against internationally recognized standards and strengthens confidence among investors, governments, and global partners.

Receiving the designation was also a significant personal milestone.

Reflecting on a journey that began with youth leadership initiatives and evolved into a career spanning international diplomacy and economic development, Erica viewed the achievement as an affirmation of both purpose and perseverance.

“It felt like an affirmation of purpose, resilience, and a lifelong commitment to creating meaningful global connections.”

Leveraging CITP expertise in a changing global economy

As international trade and investment continue to be shaped by geopolitical uncertainty, shifting supply chains, evolving policy environments, and increasing competition for global capital, Erica believes professional credibility and trusted expertise have never been more important.

The ability to help businesses and governments navigate complexity, identify opportunities, and manage risk is becoming an increasingly valuable skill set.

“The CITP designation serves as a globally recognized benchmark of trust and professionalism, enhancing confidence when I engage with investors, governments, and international organizations.”

Looking ahead, she intends to continue advancing foreign direct investment, strengthening international partnerships, and advocating for more inclusive trade and equitable economic growth.

At the heart of that vision remains a principle that has guided her throughout her career: international trade is ultimately about connecting people.

From representing Antigua and Barbuda on the international stage to attracting investment and fostering economic growth in Canadian communities, Erica has spent her career creating connections that generate opportunity and prosperity.

Today, with the CITP designation complementing her extensive international experience, she continues to build those connections, helping communities, businesses, and investors succeed in an increasingly interconnected global economy.

The post CITP Spotlight: Erica Henry-Jackman – Manager, Investment Attraction and International Relations, City of Brampton Economic Development Office appeared first on Trade Ready.

For Tawanda Chiota, international trade first became real far from home.

While studying in China, Tawanda was immersed in one of the world’s most dynamic trading economies. He earned a bachelor’s degree in international economics and trade at Bohai University, but some of his most important lessons happened beyond the classroom.

Living in China meant seeing port cities, export-driven manufacturing, logistics networks and international contracting up close.

It also meant learning Mandarin, adapting to a new culture and understanding how business relationships work across borders.

“Daily exposure to port cities, export-driven manufacturing, logistics networks, and international contracting brought trade theory to life in a very tangible way.”

That experience gave Tawanda more than an academic foundation. It gave him an early understanding of the practical realities behind global commerce and sparked a career that would eventually take him into consulting, export development, logistics and international transportation.

Turning trade theory into practice

One of the most formative moments in Tawanda’s early career came during an internship with Sinotrans, one of China’s largest logistics and freight forwarding companies.

For the first time, he was directly involved in export documentation, port operations, container movement and international shipping coordination.

Visits to coastal port cities such as Jinzhou and Qinhuangdao showed him how the pieces of a global supply chain come together under real commercial pressure.

“Working alongside logistics professionals gave me firsthand insight into how global supply chains operate from the exporter’s perspective, how goods move from factory floor to vessel, and how documentation, customs, and freight scheduling intersect.”

The experience solidified his interest in international commerce, but it also raised new questions.

Tawanda became increasingly interested in the forces shaping trade beyond individual transactions. He wanted to better understand how governments, trade agreements, regulations and political decisions influence markets and economic outcomes.

That curiosity led him to Memorial University of Newfoundland, where he completed a master’s degree in political science focused on international trade relations.

Seeing how exports support communities

After graduate school, Tawanda moved into international business consulting and began working more closely with Canadian exporters.

At White Rock International Business Consulting in Newfoundland and Labrador, he supported seafood and other export-oriented SMEs as they prepared to enter international markets.

Many of the businesses he worked with were multigenerational, family-run operations rooted in rural and coastal communities. That made the impact of international trade especially tangible.

“I worked on market-entry research, export plans, and export-readiness assessments,” Tawanda says.

“Seeing local producers position their products for global markets was extremely fulfilling because it connected trade strategy to real livelihoods.”

His work included projects supporting seafood exports to Qatar, where he conducted market-entry research, regulatory analysis and worked alongside provincial and federal trade commissioners. Those collaborations gave Tawanda another perspective on the trade ecosystem.

“Those interactions helped me understand the critical role the public service plays in lowering trade barriers, facilitating market access, and supporting Canadian exporters abroad.”

Learning that successful trade depends on execution

As his career progressed, Tawanda gained further experience in logistics and freight operations, including work with Container World.

That experience reinforced an important lesson: strong strategy means little without strong execution.

“The global economy is constantly changing, so adaptability is essential, but it is strong relationships and operational execution that ultimately sustain success in international trade.”

Tawanda has learned that companies with trusted partners, strong relationships and reliable operational processes are often better positioned to respond to industry changes.

His years in China also taught him that cultural intelligence has to be part of that equation.

“Understanding how to communicate across cultures, respect local business customs, and build trust over time is just as important as pricing, contracts, or logistics,” he says. “Trade is ultimately conducted between people, not just institutions.”

At the same time, his logistics experience reinforced the importance of detail. Even a strong commercial agreement can break down if documentation is inaccurate, customs requirements are missed or freight is poorly coordinated.

Why the CITP designation mattered

By the time Tawanda applied for the Certified International Trade Professional designation, his career had already crossed several areas of international commerce.

He had studied trade in China, explored international policy at the graduate level, supported Canadian SMEs with export development and worked directly in logistics and supply chain operations.

The CITP offered a way to bring those experiences together under a recognized professional credential.

“I chose to apply for the CITP designation as a way to formally validate the career I have been building across international education, consulting and supply chain.”

He was looking for a credential that could recognize both his academic background and his practical experience.

But professional validation was only part of the appeal. Tawanda was also drawn to the community surrounding the designation.

“Being part of a group of like-minded trade professionals creates meaningful opportunities to share knowledge, build strong relationships, collaborate across sectors, and stay connected to evolving global trade practices.”

For someone whose career has consistently crossed between policy and commercial trade, the designation also represents a useful bridge between the two.

Tawanda sees the CITP as strengthening his credibility in both business and public-facing trade environments while creating potential opportunities in policy and advisory work.

Earning the designation was an emotional milestone.

“It felt like a quiet moment of pause to look back at how far I’ve come, from being a student navigating a new country, new language, and unfamiliar systems, to building real experience in global trade and finally being recognized for it.”

More than anything, he says, the achievement gave him confidence to continue aiming higher.

Putting the CITP to work at Canadian Tire

That next chapter is already underway.

Tawanda recently transitioned into a role as Senior Business Analyst in International Transportation at Canadian Tire Corporation.

Working within a large and complex global supply chain requires an understanding of trade regulations, compliance, logistics, risk and international transportation systems.

Tawanda says the CITP designation is already proving valuable.

“The CITP gives me a strong technical and professional foundation to contribute confidently to this work and to grow within the international transportation field.”

The designation also gives him a recognized professional benchmark as he continues developing within a major international supply chain environment.

Building something of his own

Alongside his corporate career, Tawanda is also developing Vancouver Seafood Exports, a startup focused on connecting Canadian seafood producers with global markets.

The venture brings together several strands of his experience, including seafood export development, logistics, international market research and relationship-building.

For Tawanda, the opportunity is particularly meaningful because many smaller producers have strong products but lack access to international buyers, certifications or specialized trade knowledge.

“Helping bridge that gap has real economic and community impact.”

It is also where his earlier experiences in Atlantic Canada come full circle.

After helping seafood SMEs assess export opportunities, Tawanda is now working toward building a business designed to help more producers navigate those same challenges.

Expanding his role in Canada’s global trade ecosystem

Tawanda sees the CITP designation playing an important role in both sides of his future career.

In his corporate work, it strengthens his credibility and provides a framework for continued growth in international transportation. In his entrepreneurial work, it signals to SMEs, international partners and government stakeholders that his approach to trade is grounded in recognized professional standards.

“For me, the CITP isn’t just recognition of where I’ve been, it’s a stepping stone toward where I want to go.”

That destination sits at the intersection of trade, transportation, export development and policy.

It is a fitting direction for a career that began with studying global commerce in China and has since moved through ports, seafood exporters, logistics operations and complex international supply chains.

As Tawanda continues building expertise in international transportation and developing Vancouver Seafood Exports, the CITP provides both recognition of the path behind him and a stronger foundation for the opportunities ahead.

The post CITP Spotlight: Tawanda Chiota – Sr. Business Analyst, International Transportation, Canadian Tire Corporation appeared first on Trade Ready.

Michael Uzoma Agu’s path into international trade began in the energy sector, where finance, business development and cross-border relationships came together in a way that sparked a lasting interest in global commerce.

While working with Shell Nigerian Gas Company and Shell Petroleum Development Company of Nigeria Limited, Michael gained experience in international gas sales, finance and business development.

Working within a global industry gave him an early view of how international transactions operate in practice and how commercial, financial and regulatory considerations come together across markets.

My involvement in the energy sector and working with global companies sparked my interest in international trade.

That exposure would become the foundation for a career that continued to develop across finance, import and export operations and international business.

Building international trade experience in the energy sector

Michael’s time with Shell gave him an opportunity to work directly with global clients and partners while developing an understanding of the operational and financial side of international business.

Some of his favourite career experiences came from his work with Shell Nigerian Gas, particularly his involvement in international gas sales and business development.

The role exposed him to the realities of working across borders and showed him how international trade depends on several areas of expertise working together.

One project Michael remembers particularly well was leading the finance team responsible for migrating Shell Nigerian Gas data from the SUN system to SAP.

The project was not solely a trade initiative, but it reflected many of the skills that would continue to matter throughout his career: managing complexity, working across functions and adapting to changing systems and business requirements.

At Shell, I gained valuable insights into the operational and financial aspects of international trade in the energy sector.

Those insights gave him a strong base in the financial processes that underpin global commerce, including managing international accounts and understanding how commercial activity translates into the day-to-day movement of money, products and information.

Applying that experience in Canada

Michael later brought his international experience to Canada through his work with Atlas Graham Furgale Ltd.

There, his responsibilities expanded into international trade operations, including managing international accounts payable and receivable and facilitating import and export activities.

The experience allowed him to apply what he had learned in the energy industry within a different business environment.

He also had the opportunity to contribute to the company’s international reach, giving him further experience with the practical requirements of operating across markets.

“I enjoyed working with Atlas Graham Furgale Ltd in Canada, managing international trade operations and expanding the company’s global reach,” he says.

Moving between industries reinforced an important lesson for Michael: international trade professionals have to remain adaptable.

Markets, regulations, customer expectations and business practices can differ substantially from one country or sector to another. For professionals working across those boundaries, technical expertise is only part of the equation.

One piece of advice I would share is to always stay adaptable and open to learning in international trade. Understanding cultural differences and regulatory requirements is crucial.

That commitment to ongoing learning led him to FITTskills.

Turning experience into a broader trade skill set

For Michael, FITTskills offered an opportunity to build on years of practical international business experience with a more comprehensive understanding of the disciplines that support successful global trade.

“Taking the FITTskills courses was super valuable,” he says. “The courses helped me deepen my understanding of international trade concepts and apply them practically.”

He found the learning particularly relevant in international logistics, marketing and finance, areas that connected closely with responsibilities he had already encountered throughout his career.

His favourite course was International Sales & Marketing.

“It gave me insights into how to navigate different markets and cultures, which has been super helpful in my international trade work.”

That focus on applying knowledge in real-world situations was especially valuable for someone whose career had already crossed industries and international markets. Rather than replacing experience, the FITTskills courses helped Michael put that experience into a broader professional framework.

They also became part of his progression toward the Certified International Trade Professional designation.

Why earning the CITP mattered

Michael chose to pursue the CITP designation because it was both a way to recognize what he had already accomplished and an opportunity to demonstrate his continued commitment to an international career.

I chose to apply for the CITP designation because my background and expertise align with the competency requirements, and I want to contribute further to the field of international trade.

“Earning the CITP designation was an incredible achievement,” Michael says. “This recognition highlights my expertise and accomplishments in international trade.”

That recognition is one of the benefits Michael sees in becoming a CITP.

International trade careers often develop across different functions, organizations and markets. A professional may build expertise through finance, logistics, sales, business development or operations before those skills converge into a broader international trade career.

The CITP designation gives professionals like Michael a way to bring that experience together under a recognized credential.

It can also help communicate that expertise to employers, partners and others within the international trade community.

Looking toward new opportunities

Michael sees the CITP designation not simply as recognition of where his career has taken him, but as a tool for what comes next.

I foresee the CITP designation enhancing my credibility and opening up opportunities in international trade, allowing me to contribute more significantly to the field.

That outlook reflects the same willingness to learn and adapt that has shaped his career so far.

From international gas sales and finance in Nigeria to import and export operations in Canada, Michael has steadily expanded his understanding of what it takes to work successfully across borders. FITTskills gave him an opportunity to deepen that knowledge, while the CITP designation provided professional recognition for the experience and competencies he had developed along the way.

As he looks ahead, Michael sees further opportunities to put that combination of experience, education and professional credibility to work.

The post CITP Spotlight: Michael Uzoma Agu – Education Staff, YMCA-YWCA appeared first on Trade Ready.

When Patrizia Giuliotti graduated in international relations from Rome’s La Sapienza University, she could not have predicted that her career would eventually span trade policy, market access, export finance, climate issues, energy transition and high-level diplomacy.

“I could not have imagined the professional journey that lay ahead,” she says.

Today, Patrizia is a Trade Commissioner at the Embassy of Canada to Italy and Global Affairs Canada. Her work has evolved alongside some of the most important issues shaping global trade, from European market access to critical raw materials security. After 30 years in the field, earning the Certified International Trade Professional designation, CITP, became both a personal milestone and a validation of the expertise she had built.

“The CITP designation represents a meaningful recognition of the work accomplished and the competencies developed over the course of a 30-year career,” she says.

“It is important not only on a personal level, but also for the people and organizations you serve, as the CITP stands as a testament to one’s professional credibility and expertise.”

Finding her path in international trade

Patrizia’s interest in international trade began to take shape during a year in the United States as a Fulbright scholar.

“That experience exposed me to the complexities of trade policy, international finance, and global economic dynamics, sparking a deep interest in how countries and markets interact beyond borders,” she says.

After returning to Rome, she began her career in export credit services at an American merchant bank. The role gave her early exposure to the financial tools and practical mechanisms that support international business.

“It was an invaluable learning experience that helped bridge the gap between theory and practice.”

That combination of policy knowledge and practical business understanding would become a defining part of her career. In 1995, Patrizia joined the Canadian Embassy in Rome as an assistant in the trade section. She soon transitioned into the role of Trade Commissioner, beginning a long career rooted in trade policy, market access and sector-specific expertise.

Over the years, her work has covered commodities, agri-food, seafood, forestry, climate and energy. It has also included direct engagement with Canadian exporters, strategic advocacy and the organization of high-level business roundtables, including one held for Canada’s Prime Minister in 2017.

“The diversity of these experiences ensured that my work was never repetitive and allowed me to continuously engage with evolving global challenges,” she says.

Where detail shapes outcomes

Some of Patrizia’s most memorable career moments have come from representing Canada’s interests in negotiations with the European Union. Even while working with colleagues across different European capitals, she remembers a strong sense of collaboration and shared purpose.

“Together, we worked to raise concerns, align positions, and shape outcomes that reflected Canada’s priorities,” she says.

A particularly defining moment came in 2000, when Canada signed the Wine & Spirit Agreement with the EU, a precursor to what would later become the Comprehensive Economic and Trade Agreement, CETA. The negotiations came down to resolving a dispute over a single word that differentiated “Grappa” from “Ice Grappa.”

“That experience perfectly illustrated how nuanced, technical, and yet impactful trade negotiations can be.”

For Patrizia, experiences like this reinforced how much international trade depends on precision. A single term can influence market access, commercial interests and long-term relationships. Her career has been shaped by that balance between technical detail and broader strategic impact.

As her responsibilities grew, she also became involved in ministerial visits and sector-specific side programs under the Italian G7 Presidency. The work kept her close to the evolving priorities of governments and businesses, while reinforcing the global relevance of trade diplomacy.

Building expertise in an emerging field

About 20 years ago, Patrizia was entrusted with a file that was still considered relatively minor: environmental goods and services. At the time, concepts such as ESG and climate change were mostly confined within academic and scientific circles.

Recognizing the potential of the field, she pursued a graduate program in Global Environmental Policies at the University of Viterbo, in collaboration with Italy’s Ministry of the Environment.

“That decision proved transformative,” she says.

It repositioned her as an advisor and subject-matter expert on environmental, climate change and energy issues, while allowing her to continue supporting Canadian cleantech companies operating in Italy.

“I became increasingly convinced that understanding the science behind climate phenomena is essential in order to balance social, economic, and environmental priorities.”

That perspective has guided her recent work on Canada-Italy cooperation in areas such as energy transition and critical raw materials security. Key milestones have included the Canada-Italy Roadmap for Advanced Cooperation, joint statements on critical raw materials, structured energy dialogues and bilateral agreements in the hydrogen and nuclear sectors.

“As policy professionals, we carry responsibilities that transcend national borders,” she says. “In my view, our decisions must ultimately serve the planet as a whole, not just individual or short-term interests.”

Strengthening practical knowledge through FITTskills

Even with significant experience in the field, Patrizia found that FITTskills helped sharpen and structure her understanding of international business from the company perspective.

“I thoroughly enjoyed taking the FITTskills courses,” she says. “They helped structure my theoretical knowledge while also providing concrete, practical examples of the work companies must undertake to expand internationally.”

For a public servant working in trade, that practical focus was especially useful. Trade commissioners support companies operating in real markets, where strategy must translate into action.

“As a public servant, it is sometimes easy to become somewhat removed from everyday market realities, and the FITTskills courses helped bridge that gap.”

Her favourite course was Global Supply Chain Management because of its connection to trade policy, geopolitics and macroeconomic dynamics. The subject aligned closely with the forces she has spent much of her career navigating.

Earning the CITP designation

Is the CITP worth it? Here’s what professionals say

After decades of professional experience, Patrizia chose to apply for the CITP designation to validate the competencies she had developed across policy, diplomacy, sector expertise and client service.

“I was truly thrilled to receive the designation,” she says. “It was a significant personal endeavor, particularly while working full time on major files and responsibilities.”

She is quick to credit her family for their support throughout the process.

“I am especially grateful to my husband, Walter, and my children, Giulia Fiorile and Adriano, for their unwavering support and patience during those studying weekends,” she says.

For Patrizia, earning the designation was not simply about career advancement. It was a way to formally recognize a body of work built over many years and to reinforce the credibility that is essential in international trade.

That credibility matters because trade professionals are often trusted to advise companies, represent national interests, support market access and help organizations navigate complex decisions.

The CITP designation signals that this work is backed by recognized standards and proven expertise.

Advice for the next generation of trade professionals

Looking back, Patrizia believes flexibility and adaptability are essential in international trade. But she also encourages professionals to build deep expertise in a specific area.

“Long-term career development greatly benefits from cultivating deep expertise in a specific sector,” she says. “Specialization allows you to add greater value, build credibility, and help companies and organizations go beyond surface-level engagement to achieve more strategic outcomes.”

Her own path reflects that advice. By developing expertise in environmental goods and services, climate policy, energy and critical raw materials, she positioned herself to contribute meaningfully as global priorities shifted.

She has also learned that impact often requires patience. Navigating internal processes can be challenging, but she recognizes their role in supporting transparency, accountability and better outcomes.

As one mentor told her, “We need to oil the system.”

“As public servants, we bear an added responsibility: helping companies grow and succeed internationally.”

Sharing experience through teaching and mentorship

After 30 years in international trade, Patrizia is still thinking about how she can contribute next.

“I have always felt that one day I would like to share my experience with others, whether through teaching, mentoring, or participating in conferences,” she says.

The CITP designation gives her a strong foundation for that next chapter.

Patrizia’s career shows how international trade can evolve from policy and finance into diplomacy, sector specialization and global problem-solving. It also shows the value of recognized professional credibility in a field where decisions carry weight across borders.

For Patrizia, becoming a CITP is both a milestone and a platform for what comes next: continuing to share knowledge, support meaningful international cooperation and contribute to a profession that remains as dynamic as ever.

The post CITP Spotlight: Patrizia Giuliotti – Trade Commissioner, Embassy of Canada to Italy appeared first on Trade Ready.

As an international trade professional, Banksharon Nwaneri, CITP, has built his career around one guiding principle: creating meaningful connections that unlock opportunity.

“I enjoy fostering strategic partnerships, connecting people and businesses with opportunities, and seeing them grow from the point where I met them—despite barriers and obstacles.”

His work is grounded in impact, ranging from finding trade solutions for expanding U.S. businesses to driving broader transformations that foster a more connected world. Day to day, he helps U.S. companies enter new markets, win bids, and overcome trade barriers that could limit their success. But beyond facilitating transactions, he’s helping to shape the broader economic ties that connect nations. 

“I’m passionate about advancing inclusive economic growth in emerging markets and forging relationships that create real impact for both U.S. and local stakeholders,” he explains. 

A career defined by cross-sector expertise

Banksharon’s path to international trade has been diverse and multifaceted—something he views as a strength. Before joining the U.S. Embassy, he led strategic partnerships and business development initiatives at the British Council. Not only did he foster commercial collaboration between U.K. companies and foreign markets, but he also facilitated the export of U.K. goods and services and the expansion of U.K. education brands through local partnerships. 

In this role, one of his proudest accomplishments was spearheading a key B2B initiative for the British Council’s IELTS Program. The initiative was focused on reversing the decline in market share relative to competitors. For this project, Banksharon had the opportunity to design the entire program, from conceptualizing offers to creating incentive structures for partners such as test centers, institutions, and corporate clients. 

Measurable success for the British Council

The fruit of Banksharon’s hard work certainly paid off. With his plan, there was a measurable increase in market share and uptake of the British Council IELTS across B2B partner channels, demonstrating effective strategy execution from ideation to launch. 

“It was satisfying to take a project from abstract idea to measurable success,” he says.

“Seeing the market respond so positively validated the importance of a strategy rooted in partnership and insight.”

A breadth of banking and finance expertise to draw from

Before working for the British Council, Banksharon also spent over a decade in commercial banking and development finance, where he oversaw the Micro, Small, and Medium Enterprises (MSME) portfolio within the region, managing $500 million in liability products and $200 million in risk assets. 

As part of a results-driven banking environment, he set ambitious quarterly and annual sales and relationship targets, and exceeded them. 

“I continuously surpassed those goals, quarter after quarter. This success wasn’t just about numbers; it was a meaningful reflection of my ability to build strong client relationships, upsell effectively, and navigate complex financial product offerings,” he states.

“Each achievement felt deeply fulfilling precisely because it was earned through high performance under pressure.”

The power of preparation

For professionals looking to enter international trade, Banksharon offers one clear piece of advice: preparation is everything. 

“Avoid rushing into new markets without deeply understanding local consumer behaviour, competition, laws, tariffs, labelling, and Incoterm nuances. A lack of preparation can lead to costly delays or lost opportunities.”

His pragmatic approach has been honed through years of working in an array of industries with globally focused businesses and governments. Today, he uses that in-depth knowledge in the U.S. Department of Commerce to provide strategic insight across key sectors. 

There, he develops and maintains a strong network of commercial contacts across assigned countries and sectors while identifying and fostering business opportunities and partnerships in the interest of U.S. companies. 

The value of international business certification for Banksharon

Banksharon pursued the Certified International Trade Professional (CITP) designation as a way to formalize and validate the breadth of his experience. 

“What appealed most to me was how it validates not just knowledge, but also the ability to apply complex trade principles, from regulatory compliance to financial logistics, not just in theory, but on real-world projects.”

The CITP represents an important international business certification, giving professionals a credible and globally recognized credential that signals expertise, integrity, and strategic understanding in trade.

For Banksharon, it was a natural next step to strengthen his professional standing and global perspective. 

A proud achievement that expands market opportunities

Earning his CITP marked a proud milestone. “I feel excited and proud to have earned the designation,” he shares. “I foresee it opening new doors in new markets.” 

Through his leadership, Banksharon is opening markets for U.S. businesses, attracting investment, and building lasting partnerships across governments and global institutions. His track record makes one thing clear: he doesn’t just open doors, he walks through them with purpose and impact.  

The post CITP Spotlight: Banksharon Nwaneri – Commercial Specialist, U.S. Department of Commerce appeared first on Trade Ready.

The seeds for a career in international trade were planted at a young age for Joshua Boileau. Watching his family’s steadfast work ethic as a young boy made international trade a natural extension of the values he was raised upon. 

“I grew up in a household of blue-collar workers who instilled a sense of work excellence and dedication that inspired me to work in a career that amplified those skills. With international trade, I saw the connections with work ethic, dedication, and attention to detail.”

To him, work such as navigating regulations, supply chains, and cultural differences requires commitment, and for international businesses they are the glue that holds everything together. 

Joshua saw parallels between how international trade operated and how his family negotiated contracts, maintained client trust, and ensured quality. These similarities cemented his choice to pursue trade as a career path. 

Seeing the scale of world trade in action

Experiencing the scale of global trade, especially when it came to product management and marketing, was a favourite part of Joshua’s storied career. “I watched as live orders came in from international markets I’ve never been to. There was something deeply rewarding about knowing that a product team in Ottawa could be making an impact so far from home,” he says. 

Working at Shopify marked another pivotal chapter in his path, one that taught him a powerful lesson about perseverance. After the 2022 invasion of Ukraine, Shopify waived platform fees for Ukrainian merchants and Joshua saw firsthand the resilience of entrepreneurs in crisis while he helped Ukrainian merchants set up their online stores.  

“It was inspiring to see fashion, food, health and wellness, and retail shops pop up. A resilience through war and the pandemic.” These experiences broadened his understanding of what trade can achieve, not just operationally, but on a deeply human level. 

Pivoting small businesses in times of change

Joshua regards reacting to tariffs as one of the most interesting aspects of his career.

“Pivoting a business is incredibly difficult, especially in a small business environment. I feel the weight of change much more immensely than if I worked in a large company.”

But, by shifting focus to new markets, he has been able to help his employer open new and interesting paths. “Interacting with new international regulatory bodies, creating international market entry analyses, and creating international marketing plans has been stressful but rewarding,” he says. 

Start with the basics

For anyone entering the field of international trade, Joshua has one piece of advice that he learned from the current leadership at White Cross, James Dumont:

“You need to learn how to crawl before you can run.” 

International trade, he believes, demands patience, commitment, and a desire to do things the right way, at the right times.  

Learning from instructors filled with passion

Joshua completed the FITTskills program through Algonquin College, one of FITT’s educational partners. His favourite part of the FITTskills program was the people who taught it. 

“The professors had so many years of experience, skills, and cultural awareness that it exuded out of them.” 

He credits the courses with deepening his intercultural understanding, a critical skill in both e-commerce and global operations. 

“I came to realize that the classic business etiquette you see in other fields was dwarfed by the intercultural relationships in international trade.”

His favourite course, International Sales & Marketing, was particularly influential. Inspired by a professor who “had a passion for business and marketing that helped us find our own pulse in international trade,” Joshua pursued an optional co-op placement in South Africa, where he experienced culture shock, global marketing dynamics, and the intricacies of international marketing firsthand. 

These lessons would come into play later in his career at Shopify, where he saw “the power of international trade resilience, adapting to a new global norm in e-commerce.” 

Why he pursued the CITP designation

For Joshua, the Certified International Trade Professional (CITP®|FIBP®) designation represents something essential in today’s world: credibility. 

“There’s something to be said about credibility in a world that has shifted to creating policies and legislation backed by non-credibility. I want to have a credible voice, backed by a world-recognized professional organization, when dealing with international brands, brokers, reps, and supply chains.”

His comments highlight how, increasingly, designations like the CITP instill confidence in both the professionals who earn them and the partners who work with these professionals, creating a win-win scenario for both. 

Earning the designation also felt meaningful and forward-looking for Joshua. 

“I’m excited about where the CITP designation will lead me. I’m passionate about integrating international trade and my degree in sustainability.” 

Looking ahead: a global vision for e-commerce

Now, as E-Commerce Manager for an online pharmacy retailer, Joshua sees enormous potential for international diversification and the CITP designation strengthens that vision. 

“I see my CITP designation extending my current role in E-Commerce Management in online pharmacy retail. There is a lot of work to do in diversifying our international markets.”

With a blend of technical expertise, global awareness, and human-centred values, Joshua is poised to help shape the future of ethical, sustainable, and globally connected commerce. 

The post CITP Spotlight: Joshua Boileau – E-Commerce Management, White Cross Online appeared first on Trade Ready.

Emmanuel Ediale’s path into international trade was built on early exposure to global operations and a growing desire to understand the mechanics that power cross-border business. From the get-go, he knew what he wanted to do. 

“My career in international trade began immediately after college with a finance role at a logistics company,” he explains. “I was responsible for managing the financial aspects of cross-border logistics operations, as well as other business activities the company was engaged in at the time.” 

This early experience gave him a practical foundation in trade finance, operational risk, and the movement of goods across borders, knowledge that would influence every step of his career moving forward. 

Growth, standards, and developing trust along the way

Looking back, Emmanuel’s favourite professional moments are tied not just to milestones, but to momentum. 

“Managing a project from inception to completion, participating in the transition from existing standards to new or revised standards, for example, IFRS 4 to IFRS 17 (an International Financial Reporting Standard for accounting) for major financial institutions, and maintaining positive relationships with colleagues throughout my career.” These are all among some of his favourite aspects of his work journey. 

These efforts showcase Emmanuel’s ability to leverage his financial expertise, international trade background, and business acumen to create measurable value while strengthening operational efficiency and supporting strategic decision-making within forward-thinking organizations.

His efforts haven’t gone unnoticed either. Among Emmanuel’s proudest accomplishments are garnering recognition as the “best employee” at his firm’s year-end celebrations, in addition to consistently earning performance-based bonuses from past organizations he’s worked for. More importantly, he’s proud to have served “as a trusted and positive reference point for both customers and colleagues.” 

These acknowledgments reflect not only his technical strength, but also his reputation for reliability and integrity—qualities that have followed him from one position to the next. 

Career advice: reach out for resources

International trade is filled with resources, networks, and specialized institutions. But like many professionals entering the field, Emmanuel didn’t know how much support existed. 

“One thing I wish I knew earlier was the role of EDC (Export Development Canada) and other crown corporations to SMEs… people tend not to have an idea of resources available to them for both their business and sales expansion. This was an eye-opener for me.”

Understanding these tools (financing, insurance, risk mitigation, and global market guidance) shifted how he viewed trade and expanded what he thought was possible for Canadian businesses. 

How FITTskills shaped his understanding of global business

When Emmanuel enrolled in the FITTskills program, it marked a turning point in how he approached international trade. “These courses have helped my career significantly, especially in understanding major trade concepts. The knowledge I’ve applied so far has been invaluable.” 

He completed courses in international trade, business finance, sales, and marketing—each giving him a new lens through which to understand global operations. But one course stood above the rest: 

“International Market Entry Strategies was my favorite course. I believe this was the background to understanding the map flow of international trade. The professor who taught the course was awesome, and it was really easy to follow through the coursework and complete all assessments as at when due.”

The coursework expanded his analytical toolkit, sharpened his understanding of global competitiveness, and strengthened the strategic mindset he brings to his work today. 

Why he pursued the CITP designation

Like many professionals, Emmanuel wanted a way to formalize his expertise and stand out. “I chose to apply for the Certified International Trade Professional (CITP®|FIBP®) to compete ethically amongst other professionals in trade as well as collaborate with other great minds through the CITP community.” 

An accomplished trade professional with deep knowledge already, he views the designation as a gratifying experience. “I feel so fulfilled and honoured. It has been a long journey, so touching the finish line is rewarding to me.” 

The CITP has already begun shaping his long-term ambitions too. 

“I see my CITP designation paving the way for me in the trade industry in its entirety. I believe I stand a good chance of being an international diplomat, trade commissioner or advisor and a general business mogul when the time is right.”

A depth and breadth of skill, and a bright future ahead

In his current role at Unibrew, Emmanuel is making use of his FITTskills training, specifically in bringing in the financial aspects related to greenfield and brownfield market expansion. 

With a strong record of driving results across the banking, insurance, retail, telecommunications, logistics and food & beverage sectors and a career that spans key areas such as underwriting, business management, capital budgeting, financial analysis and reporting, risk assessment and more, there is no doubt that Emannuel will continue to lead the way in finance and trade in his current role at Royal Unibrew.  

The post CITP Spotlight: Emmanuel Ediale — Accounting Manager at Amsterdam Brewery – a Royal Unibrew Company appeared first on Trade Ready.

Many people don’t fully grasp business on a global scale until they begin running one themselves. For Nathaly Mesa, CITP, years of running small businesses opened the door to international opportunities—and sparked a new fascination. As she applied her business management background in a global context, it became clear that international trade was the natural next step in her career. 

“I began my journey in international trade out of a deep interest in global markets and how businesses expand across borders,” she explains, adding that, while running businesses, “I often encountered opportunities that involved international clients and suppliers. This sparked my curiosity and motivated me to explore the field further.” 

To advance her expertise, she pursued the FITT Diploma in International Trade, a transformative step that, in her words, “gave me both practical tools and strategic insights into global business operations.” 

Combining two passions: global trade and sustainability

Nathaly is a fan of international business and green practices, so when she had the opportunity to work with a sustainable furniture company, she jumped at the chance. 

“One of my favourite stories from my career was working with a furniture company whose concept immediately caught my attention,” she says.

“Their main material was recycled wood, which really resonated with me because it combined two of my biggest passions: international trade and supporting businesses that contribute to environmental conservation.”

Being involved in their international expansion was both exciting and meaningful, she says. She had the opportunity to support them in navigating logistics, understanding trade compliance, and building relationships with overseas partners. Recognizing that her contributions helped a sustainable business scale internationally, while also promoting eco-conscious practices, made the experience “incredibly fulfilling,” she adds. 

Championing Colombian craftsmanship around the world

Nathaly reflects on another project with pride, one that was significant to her—not only from a business perspective but on a cultural and personal level too.  

Working with artisans from her home country, she led internationalization campaigns for their handcrafted products: 

“I worked closely with local artisans, whose incredible craftsmanship reflects Colombia’s rich cultural heritage. Through hard work, strategic planning, and a deep respect for their work, we were able to introduce these unique products into demanding international markets in Europe and North America.” 

“Seeing them embraced abroad was incredibly rewarding,” she reflects. “It confirmed my belief in the value of combining international trade with cultural preservation and ethical business practices.” 

This work underscores her approach to trade not simply as a means of profit, but as a platform to elevate culture, sustainability, and community empowerment. 

A career shaped by cross-cultural intelligence

Looking back, Nathaly now understands the importance of cultural competence and relationship-building in business. It is a lesson she wishes to impart to new professionals in the field of trade. 

“One piece of advice I wish I had known when I started working in international trade is the importance of building strong cross-cultural relationships from the very beginning.”

She goes on to explain that, early on in her career, she placed heavy focus on logistics, compliance, and strategy, “which are, of course, critical,” she emphasizes. “But I later realized that understanding cultural nuances and building genuine trust with international partners can be just as important for long-term success.” 

Now she takes the time to learn about different business practices, communication styles, and cultural expectations, and this, she believes, has helped her avoid misunderstandings, strengthen partnerships, and ultimately close better deals. “If I had embraced that earlier, I believe some challenges could have been turned into opportunities more quickly,” she says. 

How FITTskills shaped her global expertise

Nathaly describes her FITTskills experience as “extremely valuable,” particularly the practical frameworks that helped transform her hands-on experience into strategic expertise. She felt the courses gave her a comprehensive understanding of key concepts in international trade. 

“What I appreciated most was the practical, hands-on approach that helped bridge the gap between theory and real-world application.”

“The knowledge I gained has been directly applicable to my career, especially in internationalization projects and supporting businesses looking to expand globally. It has enhanced my ability to navigate complex global markets with confidence, and the courses have given me the tools to better assess risks, opportunities, and strategies in international trade,” she adds. 

Though she loved all the courses, two in particular stood out to her. 

The Feasibility of International Trade course, she says, helped her understand how to evaluate whether international expansion is a viable and strategic move for a business. It also gave her the tools to conduct detailed market, financial, and operational assessments. 

She also enjoyed the International Market Entry Strategy course, finding that it complemented her feasibility knowledge by guiding her through the process of selecting the most appropriate entry methods, tailoring strategies to different markets, and managing associated risks. 

“Together, these two courses significantly enhanced my ability to support businesses in making informed and successful decisions when entering global markets.” 

Why Nathaly pursued the CITP designation

For Nathaly, earning her Certified International Trade Professional (CITP®|FIBP®) designation was an intentional step to solidify her place in the global trade community:

“I chose to apply for the CITP designation because I see it as a mark of excellence and credibility in the field of international trade. After completing the FITTskills program and gaining hands-on experience in global business, I wanted to formalize my expertise with a designation that is recognized and respected worldwide.” 

Earning it was deeply meaningful: “It felt like the recognition of years of dedication… and represents a milestone in my professional journey.” She also takes pride in knowing that her work and knowledge met the high standards required for the designation. She describes it as more than just a credential; it also reaffirms her passion for global business and motivates her to keep growing and contributing to the field with integrity and purpose. 

Leadership and supporting global business expansion

With her CITP in hand, Nathaly is focused on expanding her leadership roles in international business while supporting companies pursuing global growth through new networks. 

“With this designation, I feel more confident pursuing leadership roles in global business development, expanding into new markets, or supporting companies through internationalization processes.”

“It also connects me to a respected community of professionals, which I believe will open new opportunities for collaboration, growth, and continuous learning throughout my career.” 

Her blend of cultural insight, sustainability-driven values, and business management expertise makes her a powerful force in international trade. She is shaping connections that benefit not just international companies, but also local artisans, the environment, and countries steeped in deep heritage. 

The post CITP Spotlight: Nathaly Mesa—General Manager, Mangles SAS appeared first on Trade Ready.

As a young newcomer to Canada, navigating both a new country and profession, Sajal Takhi learned an important lesson about professional success: behind every shipment, every cross-border lane, and every international contract are people. And to connect with them, you need to understand their needs and challenges.

With over seven years of experience in asset-based transportation, plus a CITP certification and a Master’s in Finance, Sajal has combined his learning with practice to become the expert that he is today.

A natural calling to logistics and transportation

Sajal’s journey into international trade began naturally. He started by coordinating shipments across Canada and the U.S., managing complex cross-border operations and building relationships with suppliers, manufacturers, and distributors. Through this work, he became fascinated by the intricacies of global trade, whether it was handling customs clearance documentation, resolving business disputes, or managing financial risks associated with international transactions. Every challenge and every complex detail drew him in.

His academic background, including a Master’s in Finance, further fueled his interest in international trade by giving him critical skills in financial analysis, risk management, and strategic planning, knowledge that would prove invaluable in his logistics roles. A large part of his career work has been in developing market expansion strategies and optimizing operations to maximize profitability.

Impactful advice about empathy and understanding

One of Sajal’s most powerful stories comes from his early years as a new immigrant in the workforce. At 19, newly arrived from India and working in a diverse Canadian environment, he found himself struggling to connect with colleagues—a challenge many newcomers quietly face.

“Recognizing this, my supervisor told me that to succeed professionally, it was essential to understand the needs and challenges of both customers and colleagues. This advice profoundly impacted me at an early stage in my career, prompting me to cultivate emotional intelligence and empathy.”

It was a simple concept that reshaped his entire approach to work. Sajal began actively building stronger relationships. “I realized that by understanding and valuing the perspectives of those around me, I could build stronger relationships and navigate workplace dynamics more effectively. These skills have become foundational to my professional approach, as I believe that empathy and kindness are key to connecting with others and achieving success.”

Driving significant business growth and winning contracts

Throughout his logistics career, Sajal has contributed to several major projects that improved operational efficiency and drove business expansion.

Notable achievements include winning contracts from major clients such as Burnac Produce and High Liner Foods. These achievements were the result of strategic business planning, negotiation expertise, and strong customer management skills.

“By analyzing market trends, optimizing freight routes, and aligning our service offerings with client needs, I was able to present value-driven proposals that secured these lucrative contracts.”

Another milestone came during the expansion of Sharp Express Inc., where Sajal expanded Sharp Express Inc.’s market presence by diversifying operations beyond traditional reefer loads into dry freight, auto parts, and electronics. “I proactively identified new opportunities, optimized our pricing strategies, and successfully mitigated risks associated with seasonal fluctuations in demand,” he says.

Why Risk Management Became His Guiding Principle

When asked what he wishes he’d known at the start of his career, Sajal answerswith confidence:

“The importance of risk management in every aspect of business, and working as an employee as well.”

He elaborates that the importance of risk analysis lies in its ability to anticipate uncertainties and vulnerabilities, allowing businesses to proactively address issues before they escalate. By doing this, they not only protect their assets and enhance operational resilience but also foster a culture of risk awareness across the organization.

He also believes that,

“risk analysis plays a key role in optimizing financial performance by helping businesses avoid costly mistakes, reduce losses, and enhance their reputation and credibility among stakeholders.”

By systematically evaluating potential threats – whether financial, operational, strategic, or compliance-related – risk analysis enables companies to make informed decisions, allocate resources more effectively, and develop robust contingency plans.

This ability to analyze uncertainty – financial, operational, strategic, or compliance-related – is now central to Sajal’s professional toolkit, and he credits his favourite FITTskills modules with giving him deeper insight into this topic.

Risk Analysis and Cost Analysis – FITTskills training applied on the job

His favourite topics were risk analysis and management and cost and pricing analysis. After studying these areas, he was able to do a mind map of his previous company Sharp Express Inc. where he uncovered risk factors that eventually led to a downturn in the business during a high-interest rate market.

“These courses significantly deepened my knowledge, allowing me to apply advanced analytical skills directly to my work in logistics. This enhanced my ability to make data-driven decisions, mitigate risks, and optimize costs, ultimately contributing to the growth of the company and adding value to the broader community.”

An enriching learning experience

Despite balancing a demanding career in logistics and pursuing a Master’s in Finance, Sajal was able to complete two FITTskills courses for an enriching learning experience. Not long after, he decided to complete the entire FITTskills program and apply for his Certified International Trade Professional (CITP^®|FIBP^®) designation, understanding its ability to open international doors and add credibility to his CV.

“The CITP is a prestigious certification by FITT. By achieving this qualification doors are opened not only in Canada by across the EU as well. Moreover, the faculty of FITT and its strategic partner EDC are industry leaders and well-qualified.”

Pride in contributing to a wider community

Sajal considers earning his designation a proud moment. He views the CITP as a marker of prestige but, more importantly, as a way for him to contribute his learning and work experience to the evolving Canadian economy and “beautiful Canadian community.”

How the CITP is shaping his future

Since earning the CITP, Sajal has honed his international trade skills for a rounded view of logistics, finance, and risk mitigation, all assets he applies to his current role of operations team lead at A.P. Moller – Maersk. Whether he’s ensuring flawless coordination between shippers, carriers, and internal teams to meet OTP targets or reconciling load-level financials, including accessorial, fuel surcharges, and margin analysis to support financial operations, he is using his expertise and deep industry knowledge every day.

His efforts have even led to award recognition within the company—an achievement that motivates him to keep pushing boundaries and deliver excellence in the industry.

Though he is still early in his career, Sajal has accomplished a lot already. He’s won major contracts for clients, accomplished seamless logistics coordination for the world’s biggest shipping companies, and he’s attained major academic and professional milestones. Through it all, he has learned that success in international trade is not just about moving goods efficiently—it’s about understanding people, managing uncertainty, and thinking globally.

His journey stands as a powerful reminder that trade is built on relationships and strategic expertise, and strongest careers grow from both skillsets.

The post CITP Spotlight: Sajal Takhi – Operations Team Lead, A.P. Moller, Maersk appeared first on Trade Ready.