28/04/2017
7 cultural factors you need to consider when choosing your next export market
It is essential that companies take into account the lifestyles and culture of countries to which they are considering exporting.
market entry
23/03/2017
3 easy ways to improve your business’s first impression in a new market
It’s true what they say – you only have one chance at a first impression. The good news is that your business’s first impressions can be steered, to a certain extent. Here’s why it’s so crucial to create the best first impression possible.
24/02/2017
How to apply market intelligence to your products and processes
Research findings are of little or no value until they can be applied to solve problems and help make decisions.
07/02/2017
Today’s shifting global business environment – a view from Atlantic Canada
In today’s global business environment there are new government policies to grapple with; and as if that’s not enough to navigate, there are the near constant changes in government that also affect trade agreements.
02/02/2017
6 reasons you should do business in small markets
If you are looking for new ways to grow your business, forge better trade routes, find new suppliers or locate new international markets for your products, consider doing business with smaller countries.
31/01/2017
Simplify your market entry strategy with this 9 step checklist
This simple market entry checklist can help identify the steps required to successfully enter a new international market.
12/12/2016
Is now a good time to start importing or exporting?
We decided to pose this question to some of the most knowledgeable global business professionals in the Twittersphere in our latest #TradeElite chat, and here’s what they had to say.
01/11/2016
7 skills every international business development professional needs to master
International business development professionals are widely recognized for playing a key role in the international trade profession. They work in a variety of international markets, growing their companies by developing new customers and maintaining relationships with their current customers.
18/08/2016
10 small countries who are major players in the international trade world
Don’t overlook these 10 smaller countries in the international trade world as market entry targets – they’re involved in more trade than you think!
15/08/2016
Create a winning international marketing plan by nailing your market research
Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.