Search Results for: communication

Carl Gravel, CITP|FIBP – Director of International Expansion

Today, Carl Gravel is an experienced executive helping small businesses across Canada as a director at the Business Development Bank of Canada (BDC).

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

6 market entry practices specifically for service exports

Service exports come with their own market entry challenges. Here are 6 practices service exporters can use to gain a foothold in a new international market.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

4 Successful Risk Management Strategies For Your Organization

Risk management is vital to any organization. When developing a strategy to handle risk, create one that can fall into one or more of the four categories.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

A short 4 step guide to cultural fluency for exporters

Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?

Sara Knowles

Sara Knowles is an International Trade Adviser and a specialist in helping companies to overcome language and cultural barriers. Based in Manchester UK, Sara is passionate about helping people to grow sustainable international businesses which challenge 'the norm' and have global reach. She provides specialist advice for exporters on overcoming language and cultural barriers, strategic export planning, communications and marketing. She writes and speaks about intercultural skills, the case for languages in business, for careers, social inclusion, economic growth, brand-building and marketing.

How to follow up after networking, according to the numbers

Networking is a great way to make an initial introduction to other professionals in your field. But if you wish to develop and maintain quality business connections, it’s up to you to follow-up.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

The 7 steps of a strategic procurement process

The procurement process can be complicated one. Strategic procurement is an organization-wide process. Here are the 7 steps that lead to a successful procurement process.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Win over customers in new markets with these 3 marketing tactics

Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

The people have spoken: public opinion on free trade with China

The Trudeau government will need to convince Canadians that a free trade agreement with China is good for the Canadian economy, businesses, and workers.

Trevor Fairlie

Trevor Fairlie is a former researcher at the Asia Pacific Foundation of Canada, specializing in Trade, Investment and Innovation. Trevor is currently working towards his Certified International Trade Professional (CITP) designation, and is a JD Candidate at Osgoode Hall Law School. His expertise includes trade and investment in the Asia Pacific, as well as Japanese and Korean domestic politics. Trevor can be reached at trevorfairlie@gmail.com or @trevorfairlie on Twitter. The views expressed in this article are Trevor's alone.

Avoid awkward cultural faux pas by doing the proper research

Cultural research is essential to help avoid mistakes, and this knowledge provides a solid foundation for getting started in new markets.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Top 5 market research tips straight from the experts

Market Research minimizes the risk of failure because you get to know who your target audience & establish their needs. Here are the top 5 market research tips straight from the experts.

Pamela Hyatt

I am the Content Strategist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.