CITP Spotlight: Jorge Lara – Telecommunications and Information Technology Specialist 

Over the course of his decade in international trade, Jorge Lara has primarily worked in the public sector for the Mexican telecommunications and broadcasting regulatory…

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

How should you adjust your international communication strategy when working virtually?

Working virtually adds an extra layer of complexity to our business relationships, so you’ll need to tailor your communication strategy accordingly.

Katarina Holm-Didio

Katarina has extensive experience in global HR, cross-cultural training, expatriate spouse support and career consulting and advising. Her areas of expertise are cross-cultural competence, global teams, working and living in the U.S. and the Scandinavian countries; managing transitions and change, job search and career management. Her website is www.khdinternational.com.

Improve your productivity and profit margins with better business partner communication

A crucial way to increase revenue is to learn how to improve your business partner communication, both to build successful new agreements and work out any issues, maintaining strong relationships with existing partners.

Siddha Param

Siddha Param has advised both importers and exporters on negotiating international trade agreements and resolution of disputes. He also co-authored the book Global Productivity Mindset: Opportunities and Profits Post-2008, available through McNally Robinson.

Win new customers worldwide by tailoring your communications and promotions for new markets

The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Human or machine translation for your international business communications?

Google or not to Google? That is the question. Or rather, when it comes to translating important international business communications, that’s one of the questions a new exporter may ask. That’s because free translation online—what the translation industry calls machine translation, or MT—can be really tempting to time- or budget-pressed exporters.

Terena Bell

Terena Bell is CEO of In Every Language, an language services provider offering translation, interpreting, and localization. She is a Globalization and Localization Association (GALA) board member and formerly served on the Association of Language Companies leadership council. She also sits on the Obama Administration’s White House Business Roundtable. Terena writes the popular column “Micro/Macro” for MultiLingual Magazine, and has been quoted by Inc, Forbes, and CNN Money.

25 International trade terms you should know

In the world of global trade, effective communication is a must. Every deal depends on a mutual understanding of trade terms and practices, and each…

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Why the finance team should be part of your international expansion plans from day one

The finance leadership in your organization has a huge role to play when it comes to international expansion. And it’s more than a role focused…

Leah Sanford

Leah Sanford, CITP, shows communicators, consultants, and advisors the way to always knowing what to say. Co-owner of Halifax-based marketing firm Kelford Inc., Leah helps entrepreneurs find their voice, fuel their passion, and connect with their ideal customers around the world.

How exporters can build global trust through strategic storytelling

Technical specs open doors. Pricing seals deals. But in international trade, what truly builds long-term partnerships is trust. And strategic storytelling is one of the…

Giovanna Patruno

Giovanna Patruno is a brand communication strategist. With over two decades of experience in B2B marketing, technical communication, and global content strategy, she partners marketing leaders to build brands that connect and influence across markets. Through her eponymous consultancy, she helps B2B technology companies craft brand and content strategies that showcase their unique value and insights in order to build trust, drive influence, and support long-term global growth.