16/02/2016
3 reasons why you shouldn’t buy local
The idea of supporting local businesses is inherently appealing, but “buy local” campaigns may hurt the same businesses they’re designed to support.
Marketing&Sales
23/12/2015
FITT’s launching into an exciting 2016, but first, let’s celebrate you!
As members of this constantly growing international trade community, you’ve probably seen a lot of things happening at FITT over this past year. We’re so grateful for your crucial role in making all of those things happen, because without you, none of it would have been possible.
21/12/2015
Have Content, Will Travel: Marketing to Today’s Global Customers
If you’re expanding your business into foreign markets, your approach to content marketing can be the difference between success and failure.
20/11/2015
How do you decide whether your product or service is ready for international marketing?
The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.
06/11/2015
11 global business product characteristics that customers value
Any clear definition of a business should be accompanied by an understanding of who the customers are in that business. The next step is to develop an understanding of what global business product characteristics those customers value.
23/10/2015
Which pricing strategy is the best fit for your international marketing plan?
There is a direct link between the factors influencing price setting and a company’s marketing strategy. The pricing strategy will depend on the company’s marketing objectives
10/09/2015
The new generation of talented global business pros; 2014 FITT Education Award Winners
This year’s FITT Education Award winners are a talented group of individuals, among whom there are mentors, passionate social activists, and driven global business dynamos, all ready to take the industry by storm.
11/08/2015
The 6 craziest international business travel stories from my career
Since my first flight at 8 weeks old, I’ve done a lot more international traveling, both in my previous jobs and my current one with Baker Ruskinn. Here are some of the craziest international business travel stories from my experiences.
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
28/04/2015
How you can use temporary importation tactics to succeed in export sales
There are plenty of reasons why businesses branch out from local to international sales. Expanding your business by taking it to a new market offers a wealth of advantages and opportunities. You can grow sales, balance out seasonal instability, extend the life cycle of your products, and tap into a completely new market. However, making those first inroads in a new market is a significant challenge. So, how do you build trust in your company and your product in a new region?