24/06/2016
The 5 stages of evolution in your international marketing plan
Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.
Marketing&Sales
10/06/2016
Why Amazon will win against Alibaba in the battle for e-commerce domination
For companies looking to take advantage of the surge of e-commerce sales in the global business world, I think that Amazon will win for several reasons.
20/05/2016
To go to trade shows or not to go to trade shows? – that is the question
Trade shows can be a great way to market your company, and are one of the most cost-effective ways of promoting your company’s products and services.
16/05/2016
Is an alcohol ruling about to bring down Canada’s interprovincial trade barriers?
A recent ruling in New Brunswick may become the first domino in eliminating interprovincial trade barriers and open up trade within Canada once and for all.
28/04/2016
In the challenging world of global business, connections and education are the keys to success
The connections I made in the global trade community have been extremely valuable and I have stayed in touch with many of them over the years.
11/04/2016
Why services are the fastest growing exports worldwide – and are about to gain momentum
According to the International Trade Centre (the joint agency of the World Trade Organization and the United Nations), service exports grew 27% worldwide between 2010 and 2014.
04/04/2016
The 4 keys to finding the right translator for Spanish-speaking markets
Finding the right language service provider overseas is very much like looking for your ideal client. Basically, it requires you to research, build a relationship and take risks.
31/03/2016
Five steps to sell more in the global marketplace
Everyone wants to sell more, but is it just a goal, or is it an objective with actionable steps? Here’s how to make your desire to sell more come true.
22/03/2016
Canada’s service sector expertise is drastically undervalued
Canada’s service sector employs 80% of Canadians and accounts for more than 70% of Canada’s GDP, including many of our fastest growing exports.
17/03/2016
What are service exports, and why are they suddenly so important?
Exports are a hot topic these days, but generally when people talk about exports, they are referring to product exports. Did you know, though, that the fastest growing type of exports is services?