25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
Peter Gray
Peter Gray, CITP, is a B2B sales, marketing and business development professional with a diverse background and underpinning record of successes in building businesses, developing people & partnerships, and creating growth opportunities for leading multinationals operating in the ASEAN building materials, MRO & OEM industrials, and DIY consumer goods sectors.
16/05/2024
How to evaluate new ASEAN export markets for your business
The volume of world merchandise trade is expected to increase by 2.6% in 2024 and 3.3% in 2025 after falling 1.2% in 2023. However, regional…
05/02/2021
Demystifying market entry strategy: The three key parts of an effective ASEAN entry strategy
Geopolitical shifting and COVID-19 have reshaped and changed global markets. Looking forward, companies will need to adapt to these changes and resulting new norms by…
26/08/2020
B2B selling in the ASEAN marketplace – the top 5 things you need to get right
The ASEAN marketplace is not about products and price points, it’s about people and relationships. Here’s how you should approach B2B sales in this profitable region.
05/03/2020
China too risky? Do you need a new strategy for your FDI in the face of COVID-19?
The combination of U.S.-China trade frictions and the recent outbreak of the Coronavirus and subsequent disruption to the Chinese economy and global supply chain, give cause to more deeply evaluate Asia market entry and development strategies.
15/02/2019
How to build a successful Asia-Pacific ASEAN export business
There’s more to a successful export business than free trade agreements. An expert explains how to build a winning Asia-Pacific ASEAN strategy.
10/08/2017
ASEAN has arrived as the global growth engine of the next decade. Are you participating?
With the ASEAN region going through a period of rapid growth, Canadian businesses should be doing business there, despite not having a Canada-ASEAN FTA.
29/11/2016
Three key considerations to help build your ASEAN entry and growth strategy
For a successful ASEAN entry strategy, you must understand how those markets differ from yours and how to adapt your strategies to sustain your business.
29/09/2016
Decoding the steps for channel partner hunting in the ASEAN region
Choosing your channel partners, who will help you sell your goods or services, is one of the most critical decisions for companies entering ASEAN markets.