13/06/2017
What’s the difference between Apple and Blockbuster? The secret ingredients of innovation
What are the secret ingredients of innovation, and how can a business set out to truly innovate?
product adaptation
24/02/2017
How to apply market intelligence to your products and processes
Research findings are of little or no value until they can be applied to solve problems and help make decisions.
20/11/2015
How do you decide whether your product or service is ready for international marketing?
The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.