10/11/2017
21 interview questions you should ask potential sales agents before hiring them
This list is not exhaustive but provides an example of the information that exporters should gather and use to screen potential sales agents.
marketing plan
20/01/2017
The seven C’s you need to organize your marketing strategy
The seven Cs of marketing take a closer look at the overall marketing strategy by considering how best to communicate to customers.
09/09/2016
These 5 factors will change the way you manage your cash flow
Cash flow planning is one of the most important aspects of running any business, and it is particularly important for companies in international trade.
24/06/2016
The 5 stages of evolution in your international marketing plan
Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.
23/10/2015
Which pricing strategy is the best fit for your international marketing plan?
There is a direct link between the factors influencing price setting and a company’s marketing strategy. The pricing strategy will depend on the company’s marketing objectives
29/01/2013
Finding the Right Mix: Elements of the Marketing Strategy
The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…