25/01/2017
Navigating on-the-ground complexity to benefit from East Africa’s greatest potential
The best way for entrepreneurs to enter the East Africa market is to begin in Kenya and then fan outward with their offering to other states.
market research
26/09/2016
5 of the best sources to use for your initial market research
When it comes to initial market research, some sources are much higher quality than others. Here are five of the best sources to use as you’re starting out.
23/09/2016
Is there really any difference between marketing domestically and internationally?
Do domestic and international markets really differ?The answer to this question is both yes and no.
16/09/2016
Use Amazon Global Selling and Fulfillment to expand your small business
For SMEs beginning to explore international markets, Amazon Global Selling and Fulfillment by Amazon are great tools and support you can use to succeed.
16/09/2016
Bronze, silver or gold? Ranking Latin American countries in your export strategy
In order to help you rank Latin American countries for your export strategy, answer the questions below and see how you’d rank them in your podium?
15/08/2016
Create a winning international marketing plan by nailing your market research
Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.
27/04/2016
How can an SME ensure a successful launch into global markets?
When a firm tries to have a successful launch into global markets without a foreign affiliate, it no longer enjoys home field advantage.
25/02/2016
Build successful Asian market entry strategies with these 3 tips for SMEs
Asian market entry strategies offer exceptional opportunities for growth. It’s time for your business to take advantage of that.
11/01/2016
Take the gambling out of global expansion by making decisions based on real data
There is one fundamental risk which has traditionally challenged export growth – market selection. Technology is quickly helping to obviate that risk and clear the path for more companies to expand internationally by making decisions based on real data.
06/01/2016
Robert Khoubian, CITP|FIBP – Export Sales Director
After moving to Canada from his home country of Russia, Robert has developed a strong sense for the global marketplace, and looks forward to continuing to grow as a leader in international sales and marketing as the Export Sales Director for Seapass Trading.