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12/05/2015
Scott Miranda, CITP®|FIBP®, is an international business graduate with a background in the international in-flight travel industry, business development and international marketing. His love of travel and passion for global politics inspired Scott to dedicate himself to a career as an international trade professional.
08/05/2015
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
07/04/2015
While technology can be helpful in the initial stages of a global trade relationship, be it communicating through email, video conferencing or even the old-fashioned telephone, it’s the addition of the human element that seals the deal.
09/01/2015
A successful venture into the international marketplace requires establishment of goals, sound preparation, efficient implementation and early follow-up. The following are prerequisites for successful planning and implementation of personal selling tools in your target foreign market.
10/11/2014
Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.
27/06/2014
Far too many small companies get caught up in the hype and excitement of the potential of international market sales without undertaking the necessary research and planning that will help them be successful.
20/06/2014
Business and social etiquette are important attributes for success in overseas markets. Being aware of the different rules of intercultural etiquette will ensure rewarding personal and business global trade relationships.
26/05/2014
It’s that time of the year again! The time when we recognize the talents, accomplishments and experiences of our FITT-trained international business students.
01/04/2014
Jingjing Xu is a Market Intelligence Specialist for Saskatchewan Trade and Export Partnership (STEP), and has been in the international businesses field for a number of years.
23/04/2013
Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.
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