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04/11/2016
There is a tendency among some businesspeople to think that politics and law should be left to someone else. However, for international marketing, the political environment of a target market plays a critical role.
23/09/2016
Do domestic and international markets really differ?The answer to this question is both yes and no.
15/08/2016
Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.
24/06/2016
Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.
20/05/2016
Trade shows can be a great way to market your company, and are one of the most cost-effective ways of promoting your company’s products and services.
28/04/2016
The connections I made in the global trade community have been extremely valuable and I have stayed in touch with many of them over the years.
04/04/2016
Finding the right language service provider overseas is very much like looking for your ideal client. Basically, it requires you to research, build a relationship and take risks.
09/03/2016
After working as a public servant and for one of the world’s most recognizable beverage brands, Cecilia has amassed over 16 years of logistics, sales, product development and marketing experience, and enjoys using it to excel in her current role as Publisher with Best Version Media.
05/02/2016
In many cases, a substantial investment will need to be made to break into a new country. If none of these sunk costs can be recovered in the event that the venture fails or the company must pull out of the country, then many companies will be unable to take a chance on entry.
20/01/2016
Shadi Gammoh, CITP|FIBP, is an international trade and marketing consultant and trainer. He serves as founder and partner of Manafeth Consulting and Training in Amman, Jordan.
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