For women technology entrepreneurs from Canada, the dynamic, uber-competitive California market can be complicated and intimidating, yet it is also highly lucrative and necessary for global expansion.

Special initiatives and dedicated resources are helping Canadian women involved in the sector get a foot in the door and get ahead in California’s technology hubs. With the assistance of the Canadian Trade Commissioner Service (TCS), they are finding mentors, programs and funding in this critical market.

“California is the sixth-largest economy in the world,” says Tina Shih, a trade commissioner in Los Angeles. The city has emerged as one of the most creative markets and start-up ecosystems in the United States, attracting skilled talent and significant international investment. “This is where Canadian women technology entrepreneurs want and need to play.”

TechWomen Canada LA

In 2016, Shih started a project called TechWomen Canada LA. It includes an annual two-day program that helps Canadian women entrepreneurs in technology learn what potential partners and investors are looking for in the Southern California market and beyond.

Women executives from eight high-growth Canadian firms and representatives from 40 companies, partners and investors from across California participated in the two-day TechWomen program held in Los Angeles in October 2017. The program included educational sessions, individualized mentoring, pitch coaching, networking and exposure to California’s dynamic innovation ecosystem.

“It was all really eye-opening,” says participant Kelby Price, 29, co-founder and director of sales and marketing for IR Optimizer, a Calgary, Alta.-based company. The start-up helps public companies track how they engage investors using a cloud-based platform and data analytics to improve investor targeting.

The calibre of speakers and mentors involved in the TechWomen program was “ incredible,” Price says, adding she was “blown away” by the support  she received before, during and since from the TCS and others involved. “There’s so much opportunity and so much support for women in the technology space.”

Innovations by women under-recognized

While numerous innovations by women entrepreneurs from across Canada are significant, they are often unrecognized, finds a new study released by Carleton University, BMO Financial Group and the Beacon Agency.

A report of the findings, entitled Everywhere, Everyday Innovating: Women Entrepreneurs and Innovation, was released Feb. 14, 2018. The study is based on interviews with 146 women entrepreneurs of diverse backgrounds—including 23 Indigenous women—from across Canada, and on a survey of an additional 1,000 women who own businesses.

The study looks at various factors affecting women entrepreneurs including how sexual harassment and gender bias, as well as financial and age-related challenges can disrupt the capacity to innovate (Read the full report).

Various programs are in place to help entrepreneurs, technology start-ups and small and medium-sized enterprises (SMEs) in general (Learn more about Canadian Technology Accelerator (CTA) programs).

IR Optimizer is looking toward California to grow its customer base, get greater exposure and possibly raise money in the future. “For us it represents the perfect market,” Price says. “There are such big players there in terms of global investment, global enterprises and global technologies. You have to be there to understand your entire landscape.”

As a newcomer to the market and a woman involved in technology, Price says she’s benefitted hugely from hearing others’ stories and advice. She feels it’s important to lean into what makes her different.

“Because I’m a young, bubbly woman, I make sure to bring that out…I’m really comfortable in my skill-set. If I’m not immediately taken seriously, once they hear what I have to say, I am.”

Price’s tips for success include finding “bridge technologies” that can be applied in a wide range of industries. She also tells women that they don’t have to be experts to get involved in new areas.

Having confidence to learn and explore

“Don’t be scared that you don’t know enough, because everyone’s learning in technology,” she says. “It’s about having that confidence to explore, that hunger for knowledge.”

Joanne Fedeyko, a Canadian now living in California, was a speaker at the TechWomen event. She says women need to develop “that boldness that is inherent in men,” and immerse themselves in the “innovation mindset” in California.

“It is different here…You’ve got to come and get into the bubble,” says Fedeyko, who is CEO of Connection Silicon Valley, a consultancy that helps companies—especially those from Canada—collaborate, connect, innovate and partner with Silicon Valley’s rich technology ecosystem.

“If you’re building any technology-related company today, this is the most important place on the planet. The whole world comes here at some point.”

Helping early-stage female entrepreneurs

Fedyko is also part of a group setting up in the San Francisco Bay area that helps early-stage female entrepreneurs learn about everything from problem solving and product pricing to the legal and accounting aspects of doing business there. “Women want to give back and share their experiences and have an impact.”

She says that Canadians seem to be generally more conservative, and they need to have a greater “sense of urgency” about the opportunities to be found in technology hubs like Silicon Valley and Los Angeles. “Everyone needs to be bold if they want to bring their idea to fruition, and take it global,” she says, noting that while California is “incredibly competitive,” it is also a “highly collaborative” environment.

“If you want to solve global problems or identify a new market for something, you want to take it outside your four walls. That’s when you need to come to Silicon Valley,” Fedeyko says. “You get here and build a network of people who can help you expansively grow your business.”

Women need to know what they want to achieve, chart a path to get it “and not let a ‘no’ or 10 ‘nos’ or 100 ‘nos’ knock them off that path,” Fedeyko adds. “There’s going to be a lot of failure, a lot of disappointment, a lot of hurdles. It’s important to have that tenacity and that relentless drive to keep moving.”

Janice McDonald, an Ottawa-based entrepreneur and leadership expert who recently co-authored two groundbreaking national studies on women and entrepreneurship, risk and innovation, says that access to capital remains particularly challenging for women, which can render them very creative in the marketplace.

“This is a really exciting time, because women are starting and growing businesses in record numbers. There’s a real movement and shift,” says McDonald, who is president of The Beacon Agency, a boutique business advisory group, and co-founder of This Space Works, a service that matches companies with excess office and meeting space.

McDonald says it’s especially critical for women to be involved in technology, for example in shaping the computer applications currently being developed. “We do see the world differently, and we want that female perspective and that female approach to be included in things that are coded and created and imagined.”

California’s technology hubs can be challenging but “you do have to be there,” says McDonald. Canadian women can do well in that environment by seeking out strong support networks and “co-operating and competing at the same time,” she says, stretching resources between two companies “and working together to make sure both businesses grow.”

She advises women entrepreneurs who come to the region to “know your business well,” tap into resources that exist and develop mentors, who are “critical to success.” Working with the TCS is especially beneficial there, she says, with “knowledgeable, committed people” who have myriad contacts and programs. “They really can help your business grow and expand.”

Shih says that as a woman and a visible minority, she feels strongly about working on initiatives such as TechWomen Canada LA. “This project is not only rewarding professionally—as it is in direct support of our priorities of helping Canadian start-ups and SMEs to expand internationally, and empowering women entrepreneurs—but it is also inspiring personally to be working with all these very determined and accomplished female executives.”

Getting a global foothold in tech

California is an important place for Canadians to get a global foothold in tech, and it can serve as a platform for companies from Canada that are seeking business and investment opportunities globally, Shih says, adding the state is a gateway to Asia and other emerging markets.

“Sitting back at home in Alberta or Ontario, you might have a preconceived notion that there’s no language or cultural barriers and the regulatory environment is similar to that of Canada. But California is one of the most competitive markets in the world,” she says. “It’s really important for people to come out and to take a look at what’s happening out here, and see some of the resources that they can rely on to give them sound advice to tweak their business plans or their pitches.”

The biggest challenge for women is getting taken seriously in order to expand their businesses internationally. “It takes financial resources to be able to do that,” Shih says, which means that perseverance, experience and encouragement are critical.

“Your objective is just to get them to take your call the next time,” says Shih. “No one’s going to write you a cheque on the first meeting; no one’s going to write you a cheque on the second meeting. It’s about building your relationship.”

From Los Angeles, California, this story is one example of how trade commissioners located in more than 160 cities around the world help Canadian companies succeed.

Source: CanadExport, Global Affairs Canada

The post California beckons to Canadian women in technology appeared first on Trade Ready.

This article was updated on April 16, 2019

For Canadian exporters in the know, many would agree that the Canadian Trade Commissioner Service (TCS) is one of Canada’s best-kept secrets.

It’s baffling that a trade network with such a proud 120+ year history doesn’t have higher brand recognition within the Canadian business community.  I am regularly reminded of this when meeting with SMEs throughout the Prairies.

However, once they fully understand the diverse ways the TCS can help them into foreign markets and the impact it can have on their businesses, these companies often become long-standing TCS clients.

Simply stated, the TCS helps connect Canadian companies with international business opportunities.  Here are five easy ways your business can get the TCS Advantage:

1. Connect with your TCS regional office first

There are five TCS regional offices across Canada, each with a team of trade commissioners covering specific sectors to best support companies in their region.  If your business has the capacity and commitment to do business abroad, the TCS wants to meet with you.

Consider the regional trade commissioner as your key account manager; they can serve as your first point-of-contact for all government-related programs and services.

Their biggest value-add, however, is helping you connect with our TCS network in over 160 international locations.  Regional offices regularly receive business leads from TCS colleagues abroad, and occasionally host incoming foreign buyer delegations.

We can’t connect you with these opportunities if we don’t know about you!

2. Have the TCS vet potential business contacts/leads

You have just received an unsolicited inquiry from an interested foreign supplier or sales agent.  You’re interested in the market potential, but how can you be sure if it’s a reputable business?  Ask the TCS, of course!

Think of the TCS as an extension of your sales/marketing team.  Your TCS regional office will refer you to the right trade commissioner abroad to help vet potential business contacts and leads.

Our trade commissioners abroad also provide local market context to help you decide if it’s the right market for your business.  They might also recommend alternative market entry strategies that you haven’t yet considered.

3. Reach out to your in-market trade commissioner when traveling for business

I’m always surprised to learn how frequently Canadian SMEs travel abroad for trade events or fact-finding missions.

Business travel budgets are tight, so why not maximize your investment and meet with a local trade commissioner during your trip?

Here’s a tip: wherever we have a Canadian Embassy/Consulate/High Commission, we likely have a trade section as well.

Those trade commissioners are working on your behalf to help you succeed in that market.  If you make the effort to visit a country, it shows you are serious about the market.

Usually, a trade commissioner will gladly make the time to meet with you, learn about your business, and understand why you’re there.

Such introductions help keep your company top-of-mind when business opportunities are uncovered by the same trade commissioner later on.  Again, your TCS regional office will gladly make these introductions for you.

With sufficient lead time, the TCS can even arrange additional meetings with local contacts you wouldn’t have thought of on your own!

4. Consider trade shows where the TCS is already involved

Industry trade shows are an obvious way to assess new market potential and develop local contacts.  However, attending events that have active TCS participation will increase your chances for success.

How so?  The TCS is already involved in numerous trade events worldwide and often organizes side-events.

Your business can take advantage of pre-planned networking receptions, export cafés, and B2B matchmaking activities.

As one example, the Prairies TCS regional office welcomes over 20 trade commissioners from abroad every year to the Global Petroleum Show in Calgary.

Many trade commissioners bring potential buyers, for which the regional office – together with government partner, Export Development Canada – arranges B2Bs for TCS clients.

In addition, our visiting trade commissioners are happy to meet with Canadian companies to explain the opportunities in their overseas markets.

5. Don’t underestimate the value of province-/industry-led trade missions

Some companies have told me that they regularly receive invitations to join trade missions organized by the province or sector association but decline because they don’t see their company as the right “fit.”

They should reconsider.

What most don’t realize is that the in-market TCS team usually coordinates most of the mission logistics and B2B programs for these Canadian businesses.  Wherever possible, meetings with local contacts are tailored to match the interests of each participant.

It makes sense to leverage Canada-branded trade promotion activities for your own business. For each trade mission, the TCS works behind-the-scenes planning exhibition space, identifying foreign buyers, scheduling B2B’s and so on.

Collaboration between Canadian provinces/industry associations and the TCS network abroad helps deliver trade missions to different markets and industry sectors.

Now the “secret” is out about how your Canadian business can take advantage of the TCS to succeed in global markets.

Reach out to your nearest regional office to learn more about how the Canadian Trade Commissioner Service (and its new funding program, CanExport) can support your expansion plans into new markets and business lines.

The post 5 easy ways Canadian exporters can get the TCS advantage appeared first on Trade Ready.

In business, establishing an edge over the competition is the holy grail. Once you have it, sales and success are sure to follow. But actually achieving this minor miracle, especially in a new-to-you international market, requires a significant investment in research, marketing and product development.

Since this is what business all strive for when they go global, and there is no magic formula for success, we thought it was the perfect subject for this month’s #TradeElite Twitter chat.

FITT’s monthly Twitter chats bring together an expert panel – the “#TradeElite”, typically with diverse geographical, sector and focus backgrounds, and ask them to answer questions about the topics that matter most to you, out there making trade happen. Though we feature a panel, we open every chat to participation from all. And through these interactive chats a wave of useful insights and advice pours in and we share it with you here.

Enjoy, and join us next month (scroll to the bottom of the article for details)!

Panelists:

Rob Ward (@1robward) Co-founder of Grocery Accelerator Ltd, the UK’s leading provider of investment funding, coaching and mentoring for early stage FMCG products in the food & drink grocery market, based out of Norfolk, UK.

Simon Slyper (@SimonTradeBuzz) International Trade and Compliance Specialist for Amscan, the largest designer, manufacturer and distributor of decorated party goods and party accessories in the world, based in New York City, USA.

Kevin Sullivan (@KPSully448) Regional Account Manager / Food & Beverage Sector Lead at Export Development Canada, based in the Greater Toronto Area​, CA

Audrey Ross (@tresAudrey​) Logistics & Customs Specialist at Orchard International Inc, a full-service provider of turnkey solutions and sourcing for private label cosmetics, beauty, and bath products, based in Toronto, CA

Here’s a good place to start: What does it mean to have a competitive edge within a market?

A1. @FITTNews It means you are the leader / hold the market share / have the most customers / have the most expertise in that market. #TradeElite

— audrey ross (@tresAudrey) May 24, 2018

A1. Being first to market is a way to gain competitive edge. Innovation & strategy play a big role in being first product to market. #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

What are some strategies that your business can take to develop close relationships with local businesses in the new market you are trying to enter?

A1 first learn their etiquette: Body language, customs, manners…

— Rob Ward (@1robward) May 24, 2018

A1 eating habits, routines, flavour preferences, timing…

— Rob Ward (@1robward) May 24, 2018

A1: Do any of your existing customers have subsidiaries in this new market? If so, can you leverage your relationship and track record with this customer to ask them for a shot at quoting business in this new local market?

— Kevin Sullivan (@KPSully448) May 24, 2018

A1 @SimonTradeBuzz Building relationships often means One on Ones. Get your passport ready! Connecting on social media, at tradeshows and maintaining communication build up a relationship. #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

What legal strategies and concerns must your business take into account when entering a new market?

A2. You want to get an expert local representative. THis is one of those areas you cannot skimp on. Rules are very different in different markets. Save yourself a mess and get an expert. That said, there is a lot of research you can do up front for free #TradeElite https://t.co/qNTfBeocI8

— audrey ross (@tresAudrey) May 24, 2018

For UK & EU, significant homework needed to be clear about on-pack claims. Also worth considering joining protocols if you’re compliant https://t.co/N8xMtPRHki

— Rob Ward (@1robward) May 24, 2018

A1: Take advantage of consultations with @TCS_SDC and @ExportDevCanada trade advisory teams to source information at free of charge before finally consulting with your own legal team.

— Kevin Sullivan (@KPSully448) May 24, 2018

True! @ExportDevCanada & @TCS_SDC are SO helpful to Cdn biz! @USTradeRep can help out American biz. UK has some amazing chamber of commerces, like @NEEChamberJac plus @tradegovuk! Every country wants to facilitate business! #tradeelite https://t.co/ImwdASGAxF

— audrey ross (@tresAudrey) May 24, 2018

the best legal strategy is knowing and learning the rules of the game of the target market, never step in before analyzing the risks. It takes time but not following a structured strategy may be detrimental to your success. Ask for advice an incorporate it into your X’s BP

— Adriana Carrillo (@acarrillo2016) May 24, 2018

We’ve got “do your homework” & “Due diligence” & “do the math” on the board in this chat already. What if you don’t want to do stuff to go global? Hire a CITP who’s been trained & qualified by @FITTNews #TradeElite

— audrey ross (@tresAudrey) May 24, 2018

Is it necessary to design new products/services in a new market?

A3: Yes and no. It depends on the product/service. @McDonalds, for example, does a great job of not necessarily inventing an entirely new product, but adjusting it to meet local tastes. Some markets may call for radical change, but market testing is essential #TradeElite

— Simon Slyper (@SimonTradeBuzz) May 24, 2018

A3: what @SimonTradeBuzz said. In many cases you may realize terrific returns with existing product offering. Of course, budget for and be prepared to pivot to adapt to local market. “Test orders” using online platforms in markets like China work well for gaining a pulse

— Kevin Sullivan (@KPSully448) May 24, 2018

A3. It is not necessary. It IS necessary to ensure your product / service is compliant to meet product safety standards, or local regulations, is usable for a customer unfamiliar with the product. #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

How important is speed to market when it comes to being competitive?

Speed to #market is very important, even critical in many instances. There are narrow windows of opportunity for market success depending on the product or service. Cost/benefit needs to be weighed. @TradeElite

— Simon Slyper (@SimonTradeBuzz) May 24, 2018

Being #competitive depends on how different you are from the others, how well you fit in the needs of the target consumers. Innovations are just popping up every day make sure to differentiate as much possible to allow you not to have to speed on

— Adriana Carrillo (@acarrillo2016) May 24, 2018

A4. If you are trying to be 1st- then it’s important. Try not to lose sight of what may be needed post-launch. If you don’t have cust service or supply chain or delivery established you could ruin all of your hard work. (Case Study: Target Canada) #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

What about marketing, messaging and local endorsements? How important are these and what are some success strategies?

A5: Local endorsements are important, but conduct #duediligence on your potential local partner. What is their reputation in the local market? #YouTube #influencers in local markets may be a powerful tool to attract buzz for your product/service. #TradeElite

— Simon Slyper (@SimonTradeBuzz) May 24, 2018

key ingredient – how well you mix the local culture flavour with your own marketing flavour. Hiring a local marketing agency may also be the right step

— Adriana Carrillo (@acarrillo2016) May 24, 2018

A5. Another area where research & local connections are key. Culture has a huge influence on what we find funny / appropriate / catchy what works in one market & one language may not be well received in another. #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

A5. Work with locals on your marketing / advertising strategies. When hiring people look for recommendations & get them to present actual numbers. Have they done new product launches? new brands? #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

Do you need to have boots on the ground to compete in an international market?

A6: Not necessarily. You may even be able to leverage contacts in your local market who are already well entrenched in your target market. Partner with these sourcing companies to help you build a beachhead and penetrate the market(s). Expand organically from there.

— Kevin Sullivan (@KPSully448) May 24, 2018

I will always recomend having a high level of collaborative relationships in the target market. Join local chambers of commerce and have a presence in their activities.

— Adriana Carrillo (@acarrillo2016) May 24, 2018

A6. Not really in the age of the internet but if you want someone executing your vision you may need to establish a presence. Or at least the perception that you are simply a flight away & can & will be there to ensure things are running well. #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

Need to be the right boots! Ones that truly listen and learn, yes. Ones that kick… get knocked out! https://t.co/hb0H5UmD6S

— Rob Ward (@1robward) May 24, 2018

What are some warning signs that you may have trouble competing in a certain market?

High competition of similar products and lack of differentiation. Also, no actual bilateral protocols for new products accessing new markets

— Adriana Carrillo (@acarrillo2016) May 24, 2018

A7. If you don’t see a lot of foreign brands being successful or if you come across regulations (or lack of regulations) that leave you open to IP risk or investment risk. #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

A7. There is a fine line of governing to protect your national interests & being unreasonably unfair to foreign biz. Often markets w/ limited infrastructure or inflated bureaucracy can be unfriendly. There are still ways to succeed, it’s just a more effort. #tradeelite

— audrey ross (@tresAudrey) May 24, 2018

Read the rest of the chat and join future discussions by following the #TradeElite hashtag. And stay tuned for the next #TradeElite chat, coming up Thursday, June 14 at 2:30-3:30PM ET, and if you haven’t yet, join us on Twitter at @FITTNews.

The post How can your business get a competitive edge in global markets? appeared first on Trade Ready.

While it’s not always easy to start something new, there are many ways businesses of all sizes can reduce their environmental impact and reap other benefits along the way.

To help you get started, we wanted to hear from the experts what misconceptions business might face about becoming greener, how businesses can plan out new ideas, and see what options are out there for businesses to use.

This month’s #TradeElite Twitter chat provided the answers to all of these and more, so keep reading to see what the experts had to say!

Moderator:

Marissa Rosen (@MarissaR1) – Owner of Climate Social LLC in St. Louis, MO.

Panelists:

Margaret Cullen (@CullenMargaret) – Trade Commissioner at Global Affairs Canada (GAC) in Miami, FL.

Lisa Ellram (@SupplyChainLisa) – Professor of Supply Chain Management at Miami University in Oxford, OH.

Yvonne Gruenthaler (@TCS_YvonneG) – Trade Commissioner at Global Affairs Canada (GAC) in Calgary, AB.

Irina Rosca (@sustain_SCM) – owner of SustainSCM in San Diego, CA.

Lora Rigutto Vigliatore, CITP|FIBP (@CITPLora) – Marketing Manager at CircuitMeter in Ajax, ON and International Marketing Professor at Durham College.

Q1. What are some of the biggest misconceptions that need to be overcome about making businesses more sustainable or environmentally friendly?

#tradeelite A1 That little progress is being made

— Margaret Cullen (@CullenMargaret) February 15, 2018

A1. Being sustainability doesn’t have to be more costly– big misconception. You can look for ways to reduce waste that will reduce costs. Reducing waste is sustainable. The savings can be reinvesting in more sustainable materials, energy, etc– so it is a win-win. #TradeElite

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

Some of the biggest misconceptions about #business #sustainability programs is that they have no immediate #RO, they are costly & hard to quantify improvements & value #TradeElite

— Irina Rosca (@sustain_SCM) February 15, 2018

Sustainability can be defined as #People, #Planet, #Profit – encompassing much more than just the #environmental side of things! #TradeElite https://t.co/193gctOvXF

— Marissa Rosen (@MarissaR1) February 15, 2018

A1. That you have to make HUGE changes. Little changes can have HUGE impact. Simply thinking about your process. Being open to change. #tradeelite

— audrey ross (@tresAudrey) February 15, 2018

A1: That it has to start in an unsustainable manner – the conventional way. Why not start in an environmentally friendly way to begin with? There’s a fear that the people we do business with may not buy in. #tradeelite

— Anuja Sawant Sarangdhar (@anujasaw) February 15, 2018

Q2. How can you assess your business’s current sustainability levels and environmental impact?

A2. If you are early in your journey— look for low hanging fruit and waste that you KNOW exists- start improving and you will discover more. use lean practices #TradeElite

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

A2. If this is a key #business initiative there are various platforms that can help with assessment of current state and planning for future state. Depending on the #INDUSTRY some assessments will vary; @BCorporation is a great resource #TradeElite

— Irina Rosca (@sustain_SCM) February 15, 2018

#TradeElite A2 There are many platforms available at a low cost that will help organization track their sustainability initiatives. For example, Energy Information Systems (#EIS) will keep track, in #RealTime an organizations #carbonfootprint #GHGs

— Professor Lora (@CitpLora) February 15, 2018

#TradeElite A2 use of advanced algorithms can evaluate multiple scenarios (MEICO) for example

— Margaret Cullen (@CullenMargaret) February 15, 2018

A2. #TradeElite #corporategovernance #Sustainability AS an SME where are the big energy centres in your usiness process ? or where are the process with the reatest environmental Footprint? are there solutions that can reduce mitigate these?

— Yvonne Gruenthaler (@TCS_YvonneG) February 15, 2018

Q3. What type of planning should businesses do before implementing a new sustainability initiative?

A3. You should understand the cost and the benefit— and where possible, go for early successes to prove that you are implementing GOOD BUSINESS IDEAS! #tradeelite

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

A3- love this question! #business #leaders really need to understand how #sustainability fits into the long term #business #strategy. A #financial, #marketplace , #customer and #supplychain plan is needed to start, measure efforts and success along the way #TradeElite

— Irina Rosca (@sustain_SCM) February 15, 2018

A3 Brainstorm with all internal stakeholders. Get buy in first then plan. #tradeelite

— Professor Lora (@CitpLora) February 15, 2018

A3. Start where you can! The biggest climate change adaptation challenge is that we are not making the necessary changes fast enough. Small choices have a way of adding up to big impacts. #TradeElite

— Yvonne Gruenthaler (@TCS_YvonneG) February 15, 2018

Q4. What do you think are some practical steps small businesses can take to become more sustainable and/or environmentally friendly?

A4. some very basic things #SMBs can implement to become more sustainable involve #supplychain #collaboration, #transparency with downstream & upstream partners. Also just using better lights, offering incentives for #Carpool #TradeElite

— Irina Rosca (@sustain_SCM) February 15, 2018

A4. Look at your day-to-day operations– recycling, use reusable cups, turn off lights, look at your power provider and switch to renewable– change your mindset to questioning all waste. #TradeElite

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

A4. Finding some leaders in your industry. Talking to your local waste mgmt services. Figuring out what parts of your biz are wasteful & the easiest to change. Making it a company value / priority so your team is on board. #TradeElite

— audrey ross (@tresAudrey) February 15, 2018

A4 Join a local organization with a focus on business sustainability. Great way to piggyback on other initiatives, educate themselves about available programs, network, and motivate internal and external stakeholders at the same time. #tradeelite

— Professor Lora (@CitpLora) February 15, 2018

#TradeElite A4
Some companies are reducing materials instead of thrucking them to landfills

— Margaret Cullen (@CullenMargaret) February 15, 2018

#TradeElite A4 And think about the life cycle or life expectancy of what you buy– buy things that last longer so you don’t need to put them in the landfill. Sorry @IKEA

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

A4. A lot of companies (especially in Fashion) are looking at how they can reuse their own waste. Or focusing on a key issue – like water consumption. #TradeElite

— audrey ross (@tresAudrey) February 15, 2018

Q5. What other options are available to larger companies to reduce their environmental impact? What are some of the best initiatives you’ve seen lately?

#TradeElite A5 #Walmart rules when it comes to using transportation efficiently. Reduce packaging- you reduce space, reduce waste, reduce landfill, reduce cost. #Amazon also big on this.

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

#TradeElite A5 #Ikea also very good here on packaging reduction and shipping space waste reduction- and make sure packaging is recyclable!

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

A5. For large #organization #collaboration & #visibility are key! #Blockchain #datasharing are some of the most exciting #supplychain initiatives I am following #TradeElite @FITTNews #blockchaintechnology

— Irina Rosca (@sustain_SCM) February 15, 2018

A5 #BigDataAnalytics All sustainable initiatives need to start with measurement. You can’t manage what you don’t measure. MEASURE UNDERSTAND CONSERVE. #tradeelite

— Professor Lora (@CitpLora) February 15, 2018

#TradeElite A5
Wallmart – in 2015 Wallmart pledged to reduce global supplier sourced greenhouse gas emissions by 20 million metric tons

— Margaret Cullen (@CullenMargaret) February 15, 2018

#TradeElite A5
Apples is another example
They have stated tht they have been working for years to educate workers, improve contitions and make Apples supply chain a model for the industy

— Margaret Cullen (@CullenMargaret) February 15, 2018

A5. 100% agree on the leaders listed- @amazon has exciting #packaging collaborative programs with their suppliers like SIOC-ship in own container which helps them reduce the last mile packaging costs and eliminate #customer frustration #winwin #TradeElite @FITTNews

— Irina Rosca (@sustain_SCM) February 15, 2018

I like the #SIOC concept, but #Amazon still has huge strides to make on packaging, in my opinion. I look forward to seeing what #sustainability initiatives they roll out in the next couple years. #TradeElite #CSR https://t.co/ocy2qCoM8M

— Marissa Rosen (@MarissaR1) February 15, 2018

#TradeElite Industries are looking at sustainability. Toronto was host to a first Fashion sustainability conference last fall and now we are seeing sustainable fashion events happening all over the globe.

— Yvonne Gruenthaler (@TCS_YvonneG) February 15, 2018

A5. @DHLUS is aggressively moving to reduce carbon pollution by moving to electric bikes in some areas & electric trucks. 50% change by 2020, 100% by 2025. Coming straight from the C-suite. #tradeelite

— audrey ross (@tresAudrey) February 15, 2018

Recommend checking out @optoroinc to optimize management of returns, defects, etc. #tradeelite

— leoraudys (@LeoRaudys) February 15, 2018

a5 #tradeelite Came up also for small companies– but we see here transport is big opportunity. Even companies sharing capacity, And FLY LESS! Teleconference, work from home.

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

Blockchain would be really helpful to eliminate Original Bills of Lading, people are moving to telex, but it’s a bit pricier. However, Originals have to be shipped by courier around the world… *Shudders* #TradeElite https://t.co/Srq2Lk6qg0

— audrey ross (@tresAudrey) February 15, 2018

A5: Transport is one of the largest GHG sources. We are seeing big companies procuring electric trucks for transportation of their products. #tradeelite

— Anuja Sawant Sarangdhar (@anujasaw) February 15, 2018

Q6. What are some other business benefits to becoming more sustainable and environmentally friendly?

A6. Seems cheesy, but knowing that you are being a leader and doing the very best possible version of your product can be individually rewarding. #TradeElite

— audrey ross (@tresAudrey) February 15, 2018

A6 Employee moral and motivation. Great recruiting tool for employers especially those looking to recruit millennials. #tradeelite

— Professor Lora (@CitpLora) February 15, 2018

Absolutely! Study: 82% of #Millennials look for opportunities to help their company become more sustainable! https://t.co/BoLUUijxBy @ELDaily @Deloitte #CSR #TradeElite https://t.co/YGVV0cnXnv

— Marissa Rosen (@MarissaR1) February 15, 2018

A6 There is also a strong #businesscase for #sustainability. As was mentioned before, reducing waste can increase your bottom line not to mention all of the added #benefits of being perceived in the market as a good corporate citizen #CSR #tradeelite

— Professor Lora (@CitpLora) February 15, 2018

A6- just continuing to have a license to operate should be important enough. As #business puts more pressure on the #environment and #local #communities there is only so much any #system can #sustain without being replenished. #CustomerLoyalty is also key #TradeElite

— Irina Rosca (@sustain_SCM) February 15, 2018

A6 #TradeElite getting the younger generations on board! genX Gen0 motivation is not just the bottom line. for instance @MycoRemedy founded her company following the realisation that she could have more impact as a #Company than as a #NFP

— Yvonne Gruenthaler (@TCS_YvonneG) February 15, 2018

A6 #tradeelite Growing evidence that more people are willing to pay more for sustainable products and companies. For example I only buy #MethodProducts cleaning because it is a #Cradle2Cradle #Bcorp and has fab, sustainable products! Loyalty!

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

A6: With younger generations increasingly focused on sustainability, making environmentally friendly business decisions may help attract investors, as well. #TradeElite https://t.co/t8y2M13JKM

— M1 Finance (@M1_Finance) February 15, 2018

Q7. What are some examples of sustainability programs in practice that you’re learning from or would recommend to other business leaders?

A7 #tradeelite #Walmart sustainability starting 2005– where they announced they would be more sustainable and it would save them money in the process. Cut waste! Walmart still finding more!

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

@attabotics is introducing robotics to the logistics industry driving efficiences and improving worker safety #TradeElite

— Yvonne Gruenthaler (@TCS_YvonneG) February 15, 2018

A7 #ISO50001 is an ISO Energy Management standard that incorporates multiple sustainable initiatives under one standard. If more facilities adopted this standard, this would help governments around the globe achieve their #ClimateAction targets #tradeelite

— Professor Lora (@CitpLora) February 15, 2018

Q8. Any other advice for those looking to implement new initiatives?

A8. #tradeelite It’s been said— Find early wins that create #costsavings, get people on board, measure and publicize results– get permission to spend some/part of the savings on the next initiative…

— Lisa Ellram (@SupplyChainLisa) February 15, 2018

Start! the more companies begin to think about their environmental footprint, the more they will identify that can be addressed. #TradeElite

— Yvonne Gruenthaler (@TCS_YvonneG) February 15, 2018

A8 It is worth it and there are resources to help you! Don’t be conventional be forward thinking! #TradeElite

— audrey ross (@tresAudrey) February 15, 2018

Read the rest of the chat and follow future discussions by following the #TradeElite hashtag. Stay tuned for the next #TradeElite chat in March, and if you haven’t yet, join us on Twitter at @FITTNews.

The post How international businesses can become more environmentally friendly without sacrificing profitability appeared first on Trade Ready.

Particularly popular articles featured planning your market research and strategy, spotlights on some of the elite professionals who hold the CITP®|FIBP® designation, and the latest about FITT, the job market and international trade as a whole.

Whatever interests you most, we hope this gives you a chance to catch up on some of the most popular articles you may have missed, or re-read some favourites as we head into 2018.

10. 4 ways artificial intelligence is transforming trade

As the technology has matured, businesses in all industries are working hard to develop applications for AI that will boost their productivity and improve their operations.
And it’s no wonder why: a study by business research group Accenture found that artificial intelligence has the potential to double economic growth rates within the next 20 years, while increasing productivity by 40%.
The international trade sector has quickly caught on to the artificial intelligence trend. With so much data generated by companies, there is ample opportunity to improve trade processes with artificial intelligence.

9. Varun Anthony, CITP|FIBP – Agricultural Specialist

Varun Anthony is a pillar of patience. As he tells his clients, a dose of patience is what helps a brand successfully enter a potential international market.

Varun always wanted to pursue a career that was client-centric. At first he thought the hotel industry would provide the client-based work he was interested in. While the work was rewarding, Varun often found he had to be to be highly reactive. He wanted a career where he could be proactive and creative. This led Varun to start researching new career options, which led him to international trade.

8. Simplify your market entry strategy with this 9 step checklist

When developing a market-entry and maintenance strategy, a variety of other factors must be considered.

What method best suits your company’s product or service? What is the layout of existing distribution networks, and what forces drive them? What is the competition doing, and what can be improved? What does the market research indicate are the drivers of customer buying behaviour? What investment needs to be allocated, in both the short and long term? How will the strategy need to be modified as you (the exporter) progress through the market- development cycle?

Most importantly, what are the critical success factors that could determine the difference between success and failure in a target export market?

7. Shriya Ramachandran, CITP|FIBP – Trade Commissioner (Infrastructure)

Shriya Ramachandran entered the world of international trade as an environmental researcher, monitoring various aspects of climate policy that impacted local and global industries. Transitioning from that position into a career focused on international trade was a very natural process.

Shriya began working as a trade officer for Global Affairs Canada (formerly DFATD) in 2014. Before that, she worked at the Finnish Trade Office in India as the clean tech program head for over three years.

6. What types of data do you need for your market research?

Once you have the objectives for your market research established and the parameters specified, researchers can select which methods you will use to collect data, and there are a wide range of research options available

When researchers answer the important questions they face, it will help them identify the potential data sources for the research information and the methodologies needed to obtain the information. The sources and methodologies can then be compared to the budget and timelines to decide if they are suitable and achievable.

5. EDC and FITT Teaming up to Educate Canada’s Next Generation of Trade Leaders

Export Development Canada (EDC) and the Forum for International Trade Training (FITT) today announced a formalized partnership to deliver enhanced trade education to Canadian companies and trade professionals.

At the core of the partnership is the creation of the EDC-FITT International Trade Learning Centre (Centre) – a digital platform from which EDC and FITT will offer information, learning modules, and other knowledge-based resources focused on helping small- to medium-sized enterprises (SMEs) go, grow and succeed internationally. The Centre is expected to be fully operational in early 2018.

4. Top 5 fastest growing international trade jobs

Despite a certain amount of political and economic instability, global trade is a sector that will continue to create jobs. As the world gets smaller through technology, global connectivity brings with it endless opportunities for companies to do business in international markets.

Jobs that drive these international activities are growing, and therefore professionals who have international competencies will continue to be in high demand. Growing salaries often means qualified employees are in short supply.

While there is no shortage of positions available for the global business savvy professionals out there, we’ve identified the top five jobs that are growing in both demand for employees and salary.

3. The role of international organizations in international business law

As international trade has grown, so has the evidence of its benefits to both states and enterprises, the most obvious of which is economic gain. The more universal the market, the more freely trade flows, generating more economic resources for market growth, infrastructure, research and development, jobs, market and labour specialization, global, economic, and social stature.

Numerous guidelines, model laws, conventions, and treaties now exist to manage and govern international trade. Their goal is to open borders, modernize customary exchanges and reduce trade barriers around the world.

In an effort to realize these goals, a number of international organizations (IOs) have been established.

2. 10 global trade trends we’ll be watching in 2017

A new year means three things: lots of people are going to sign up for gym memberships they won’t use in three months, others will keep writing the wrong year on all their correspondence, and of course there are a plethora of new trends and predictions to look out for in the year ahead. We’re going to focus on the last of the three.

What should you have been looking out for or expecting in the international business world in 2017? Let’s take a look and see what was dominating the headlines you read over the past twelve months.

1. The 7 steps of a strategic procurement process

The procurement process can be a complicated one. Strategic procurement is an organization-wide process. It requires input from all departments and functional areas for an organization. Organizations should set up a strategic procurement team. This team sets the overall direction for procurement, aligned with the business strategy. The team will then use the data from the strategic procurement process to develop and implement a strategic procurement plan.

Here are the 7 steps that lead to a successful procurement process.

The post Top 10 most popular global trade articles from 2017 appeared first on Trade Ready.

In today’s somewhat volatile global trade environment, Canada is enjoying a period of increasingly open trade, as well as political and economic stability. Should you add Canada to your export strategy? Here are five factors to think about as you answer that for your business.

1. Customers have money to spend, and they’re not going anywhere

Canada was ranked 10^th for overall GDP in 2016, placing it amongst the world’s wealthiest countries. Within this top ten, Canada has a higher GDP per capita than seven of them, meaning there is a higher likelihood the average Canadian will have disposable income to purchase new imported goods or services.

Canada also has the highest population growth of any of the G7 countries, so this population of consumers is only going to grow with time. Interestingly, two-thirds of the population growth from the past five years has come through immigration. Therefore Canada is gaining a more diverse population that can potentially support niche markets for international products.

While assessing new markets and export opportunities is never easy, Canada certainly shows promising signs for businesses considering it as their next target.

2. Fewer barriers to doing business

Overall, Canada ranks 22^nd out of 190 in the World Bank’s Ease of Doing Business rankings. It also ranks second worldwide in ease of starting a business, and among the top 10 in getting credit and protecting minority investors.

While ranking 46^th in trading across borders might raise eyebrows, many of the top countries in this category are located in Europe, where several border agreements have been in place for years. Among non-European nations, Canada would rank 10^th in this category.

While Canada doesn’t receive high marks in every category – Canada is 108^th for getting electricity and 112^th for enforcing contracts – overall, entrepreneurs looking at exporting to Canada should have a relatively easy time.

3. New trade agreements mean fewer impediments

Canada has enjoyed free trade with the U.S. since the late 1980s, and been part of the NATFA agreement with the U.S. and Mexico for over 20 years. Recently, new agreements have opened similar opportunities with markets outside of North America.

Most notably, CETA will remove tariffs on 98% of goods and services from EU countries once provisionally implemented in late 2017. This will increase to 99% once the agreement is ratified by each European national government.

Canada also has free trade agreements (FTAs) in place with 12 other countries, including South Korea, Chile, and Israel, and is currently negotiating with several others, such as India and Japan.

Businesses operating in any country involved in an FTA with Canada should start looking into potential opportunities. Want to see if your country is on the list? You can view a full list of every country Canada is negotiating with, or has signed an agreement with, the status of their relationship, and the type of agreement through the Global Affairs Canada website.

With the signing of the recent Canadian Free Trade Agreement, businesses will also find the number of barriers within Canada reduced. While some obstacles remain, particularly regarding the sale of alcohol, exporters should find greater opportunity to expand across Canada once they’ve entered the market.

4. Beyond Canada-U.S. trade, Canada is a net importer

For better or for worse, Canada’s international trade has been largely defined by its trading relationship with the United States. Canada shares one of the world’s longest borders with the largest economy in the world, and has had a longtime free trade relationship with the U.S. This has resulted in a situation where 75% of Canada’s product exports went to the U.S., and 65% of the products imported into Canada were from the U.S. in 2016.

If you live outside of the U.S., however, there are a few things that should give you hope. While Canada had a net positive trade balance in 2016, it becomes a trade deficit once Canada-U.S. trade is removed from the equation.

This means if you’re a business outside of the United States, Canadian businesses are currently more likely to buy from you than sell to you.

In some industries, opportunities are already wide open for businesses outside the U.S. to export to Canada. According to Steve Tipman, Executive Director of Trade Facilitation Office (TFO) Canada, “two examples where this is especially noticeable are apparel and food. A lot of Canadian clothing is from outside Canada or the U.S., and if you walk into a grocery store, many of the fruits and vegetables are from Mexico, Latin America or elsewhere.”

He also adds that Canadian importers and consumers are also interested in unique, price competitive products from around the world. “In the example of fruits or vegetables, with urbanization happening in many Canadian cities, anything that’s sized a little differently or can be purchased individually by customers instead of in a carton is going to stand out and appeal to that segment of the population.”

Canada-U.S. trade will continue to be important, but Canada’s greater diversity in imports should demonstrate that opportunities are available for companies wanting to export to Canada.

5. Plenty of help available to find potential partners

One of the most important elements of entering any new market is building connections and forming partnerships, alliances, supplier agreements, and other business relationships.

One place companies can start is the Canadian Importers Database, put together by Industry Canada. You can search lists of companies importing goods into Canada by product type, country of origin and Canadian city, to see who’s already importing what and from where.

The Canadian Trade Commissioner Service (TCS) is also a valuable resource for anyone looking to do business in Canada or with Canadian companies. With 161 international offices around the world, Trade Commissioners near you will be able to give you the information and advice you need. They can put you in contact with potential partners and leads and help you evaluate the ones you already have. Trade Commissioners may also know about trade shows or missions relevant to your needs.

As Varun Anthony, CITP|FIBP, a Trade Commissioner in Mumbai, India explains, “The Canadian Trade Commissioner Service is your one stop shop to doing business in Canada. Trade Commissioners across Canada’s global network provide tailor-made services to suit your business requirements so that you can invest in one of the best economies to do business with in the G20 – Canada!”

TFO Canada is another organization to look at for those in emerging markets. “The first thing any SME in a developing country should do is register on our website, www.tfocanada.ca,” Tipman explains. “It’s important to fill out your entire profile, so we can share it with Canadian importers who might be interested in your products. From there, there’s lots of data and resources you can find – sector-specific market information papers, a comprehensive guide on exporting to Canada, and regular webinars on a wide range of trade-related topics are just a few examples.”

With many potential opportunities for businesses around the world, Canada could be an important addition to many businesses’ market entry strategies. Canada offers stability, openness and a large number of potential consumers for your products or services, all important ingredients for any successful export strategy.

The post Top 5 things you need to know to export to Canada appeared first on Trade Ready.

Imagine this situation: You are an exporter driving southwards on your favourite highway and ahead you see red traffic cones and barriers in the way. You are forced to slow down and notice that some of the barriers have the words “NAFTA debate”, “Soft-wood lumber disputes”, “Dairy regulations” and “Other competitors’ products” on them. You instinctively reach for your GPS to recalibrate, but your fellow passengers tell you “keep going, let’s see what happens”.

Don’t just stand around – do something!

Many Canadian exporters are hoping that the current phase of U.S. protectionism will not be too serious and that given time, cooler heads will prevail. However, apart from any potential changes to NAFTA, there are other important changes taking place in world markets that could affect Canadian exports.

For example, foreign government elections could affect our trading partnerships; many world leaders are changing their attitudes towards international relationships (e.g. Brexit); major environmental changes are affecting people throughout the world; electronic hacking is changing global communications, etc. All these changes make it increasingly difficult for Canada to rely on traditional alliances to plan for our trading future.

Instead of a passive “wait and see” attitude, perhaps it is time to look more aggressively for alternative export markets and recalibrate the Canadian exporters’ Global Positioning System towards other directions.

There is a wealth of up-to-date data, detailed reports and real-time market intelligence available through federal and provincial government sources. This practical, current and timely information is collected by hundreds of locally-engaged sector specialists, who have been hired from local industries by almost 260 offices in 150 countries around the world. They have been hired for their experience and contacts in specific business sectors and their job is to search for export opportunities for Canadian businesses.

These talented professionals have a great deal of real-time information on current on-the-ground marketing trends, and intimate knowledge of what specific products are sought by local importers abroad. Unfortunately, this knowledge is often denigrated by “blood-and-guts” exporters who wrongly claim that civil servants know little about the day-to-day realities of exporting.

Taking a practical look at the available options for Canadian exporters

In view of our unsettled exporting future, this writer decided to look for potential export markets which do NOT fall into Canada’s established and traditional markets. The top 28 destinations for Canadian exports, according to Global Affairs Canada, include the U.S., China, UK, Japan, Mexico, South Korea, Germany and India. But this list fails to include many other smaller and lesser-known, but still worthwhile markets like countries in North Africa, Brunei, Thailand, Trinidad and Tobago and others.

At random I chose “Consumer Products” and “Transportation” as export sectors and searched for information on the Trade Commissioners Service (TCS) website. I sought data on the top foreign markets which the trade commissioners abroad reported as the best opportunities for export.

Consumer Products

1. The TCS identified the top potential markets for Canadian consumer products as Bangladesh, Finland and Germany.
2. I picked Finland and searched for Finnish importers. Several company profiles, data on 2017 consumer trade shows taking place in Helsinki, and directions on how to export to Finland and Scandinavia were listed.

Transportation

1. At random I picked Kenya and found a list of 25 importers of transportation-related products with full contact information and the territory they cover.
2. These 25 companies are seeking auto parts, engine parts, automotive electrical equipment, engines, pumps, tractors, electric motors and other equipment.

While the TCS website was encouraging, I decided to take the opposite approach and (again at random) picked Thailand as a target country. I Googled  “Thailand Importers”, which provided a link with 18 names and addresses of importers, distributors and trading houses, all seeking to buy a wide range of foreign products including softwood lumber, woodworking machinery, furniture and garden products. In addition, when I Googled “Thailand Import Agents”, there were listings of commission agents seeking to represent foreign exporters of various products including food, paint, medical devices and chemicals.

A great reputation and hard work will open doors

While the above are mere examples, and many variables would affect successful export contracts (including competitive pricing, transportation costs, import tariffs, etc), successful exporting to new markets is based on the following facts:

1. Our Brand. That all-important first contact with potential international customers is easier because we have the greatest door opener in the world: the Canadian brand. Our reputation immediately opens doors all over the world, giving any Canadian exporter a salesman’s vital “foot in the door”.
2. The 200-20-2 rule: Anyone who has worked in a call centre or made “cold” calls knows these numbers. They work in any business development activity, in any country, and in any product sector. The concept relies on percentages: if you make about 200 calls you will develop approximately 20 new contacts, and they will invariably produce 2 export deals.
3. Knocking on doors. There is an inescapable logic that states that “if you don’t knock on the door, nobody will open it”.

Let’s knock on new doors by recalibrating our exporters’ GPS (after all, it IS global) and look for other destinations for our exports. They may not be as easy and accessible as our traditional U.S. market has been, but with a little effort and imagination Canada does not have to “wait and see” but can take proactive steps to becoming a truly global exporter.

The post Why it’s time to recalibrate Canada’s exporting GPS appeared first on Trade Ready.

Nicole van Hove, CITP|FIBP is an Aerospace Trade Commissioner with Global Affairs Canada, currently working in Ottawa.

Nicole brings an extremely diverse set of experiences and talents to her role. She is not only an expert in aerospace and ICT, but also has experience working in Germany and specializing in Asia. She has owned a small business, and is even currently working towards becoming a published author!

She brings industrial and geographic knowledge, adaptability, and a desire to learn to maximize her value to her clients.

A love of languages and entrepreneurial spirit led her to international trade

Nicole has been working in her government department for long enough that it’s on its third name since she was first hired.  A year after she graduated from Simon Fraser University in 2007 she was hired as an Investment Officer, back when it was still called the Department of Foreign Affairs, Investment and Trade (DFAIT). In that original role, she was tasked with promoting foreign investment in Canada’s information and communication technology (ICT) sector.

A great deal of her early interest in international trade came from her love of other languages and cultures from around the world.

 I love learning languages because they enable me to more directly experience other people’s cultures. I speak French, German, Dutch and Spanish. This is what sparked my initial interest in joining Canada’s foreign service.

She also ran her own home business teaching piano for ten years, starting when she was just 13 and continuing until she was 23. This early experience made her feel she understood some of the challenges that are unique to small businesses, and she wanted to find ways to help them.

While she was prepared to handle differences between other cultures and countries, she was surprised to find large cultural differences between groups in the same government department or company. She now advises others to also prepare to handle these differences wherever they find them.

“We can apply tools for navigating the differences between our culture and another, such as Erin Meyer’s culture map. We should do this not only to help in our international trade work, but also to understand the differences between companies within the same country, or even between work units in the same company.”

How moving to Munich helped Nicole take the next step in her career (and led to some funny cultural misunderstandings)

In 2010, Nicole became Vice Consul and Trade Commissioner and moved across the Atlantic to Munich, Germany.

There, she promoted Canadian digital media, gaming and software companies to buyers in the German market. She was also responsible for encouraging minority share venture capital investments into Canadian start-ups. Lastly, she encouraged German companies to open operations in Canada.

She enjoyed some major successes in the role, such as advancing companies through the venture capital acquisition process.

“I worked with the venture capital arm of a major multinational as well as a wide network of colleagues in Canada to propose profiles of roughly 50 Canadian start-ups for minority share investments of $3-5 million. As a result, 12 Canadian companies were screened for the opportunity to pitch in-person, and two moved forward to the next stage of evaluation.”

She also seized the opportunity to work with local talent to develop a major promotion for Canadian businesses in her target industries.

“I recruited a German journalist for a media tour organized by my colleagues in Invest in Canada and worked with him to get 20 pages of coverage featuring Canada’s digital media sector into two magazines.”

Living in a new country often comes with some cultural hurdles to overcome, and while she was there she uncovered both advantages and misconceptions.

 I was mistaken for a native German several times thanks to my language skills and blond hair. Also, while representing the Consulate of Canada in Munich, I had to answer a gentleman who wanted to know whether Canadians were permitted to carry rifles everywhere to guard against bears.

After over three years in the position, Nicole decided to pursue her dream of becoming a writer, while supporting herself with freelance work. She enjoyed her time in Munich so much that she elected to remain there while working on her writing.

After a year, she was able to complete a novel and several picture books; she is currently in the revision stages of her work and looking for an agent.

Working to promote the Canadian aerospace industry to achieve new heights

In 2014, Nicole returned to the department (then called the Department of Foreign Affairs, Trade and Development, or DFATD) as a Trade Policy Officer within the Trade Policy Negotiations – Asia division.

The new role also gave her a chance to shift her geographical focus towards Asia, with a special focus on analyzing and coordinating efforts specifically with Thailand, as well as all countries included in APEC (the Asia-Pacific Economic Cooperation forum).

To continue developing her skillset and knowledge, Nicole took FITTskills courses during this time and found the experience highly beneficial.

 I would recommend the FITTskills courses. My favourite course was International Trade Management because it covered many of the interpersonal nuances of working in an international context, including how to communicate, manage, and lead.

In August 2015, shortly after completing her courses, she moved into her current role where she continues to hold geographic responsibility for Asia. She now promotes the Canadian aerospace industry, especially the helicopters and aviation training subsectors.

Working under a team led by Claude Gendron, who is also a CITP®|FIBP®, she has already achieved a great deal. One of her main projects is advancing cooperation between Canada and China in the aviation industry, enacted after the two countries renewed an MOU in November 2014.

Nicole and the rest of the worldwide aerospace team received the James C. Floyd Award from the Aerospace Industries Association of Canada (AIAC) in November 2015 for their efforts to promote Canadian aerospace in global markets.

Desiring to have her international trade experience and skills formally recognized, she applied to become a CITP®|FIBP® and officially earned her designation in December 2015. She believes it will help her expand her connections with fellow experts in international trade.

“I am glad that I enhanced my international trade knowledge and received formal recognition of my skills. I expect the designation will be a tool to further broadening my network of international trade professionals.”

With her designation, Nicole will continue to add to her list of accomplishments and build her reputation as an experienced, talented and dedicated international trade professional.

The post Nicole van Hove, CITP|FIBP – Aerospace Trade Commissioner appeared first on Trade Ready.