Search Results for: communication

How exporters can build global trust through strategic storytelling

Technical specs open doors. Pricing seals deals. But in international trade, what truly builds long-term partnerships is trust. And strategic storytelling is one of the…

Giovanna Patruno

Giovanna Patruno is a brand communication strategist. With over two decades of experience in B2B marketing, technical communication, and global content strategy, she partners marketing leaders to build brands that connect and influence across markets. Through her eponymous consultancy, she helps B2B technology companies craft brand and content strategies that showcase their unique value and insights in order to build trust, drive influence, and support long-term global growth.

Simplifying International Trade with Single Windows

Trade-enabling technology – TradeTech – makes international commerce more efficient, inclusive, and sustainable. In this three-part series, digital trade expert Craig Atkinson, CITP addresses key…

Craig Atkinson, CITP

Craig Atkinson is the Founder and Director of Lexmerca International Trade and a Trade Development Specialist with the International Trade Centre (ITC), the joint agency of the United Nations (UN) and the World Trade Organization (WTO). Active in the field of digital trade, Craig participates in projects with multiple international organizations, academic institutions, technology foundations, and standards bodies. Academically, he is a Non-Resident Fellow with the World Trade Institute (WTI) as well as a Research Affiliate with the Singapore Management University (SMU) Centre for AI and Data Governance and the SMU Centre for Computational Law. Professionally, Craig has been a FITT Certified International Trade Professional (CITP) since 2011.

Top 10 books for international trade professionals to read in 2024

In the fast-paced global economy of today, keeping ahead demands a deep understanding of various aspects of international trade. From managing intricate supply chains to…

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Unpacking the Digital Transformation of Trade

Digital trade expert Craig Atkinson, CITP explores key considerations related to the digital transformation of trade among buyers, sellers, intermediaries, and governments.

Craig Atkinson, CITP

Craig Atkinson is the Founder and Director of Lexmerca International Trade and a Trade Development Specialist with the International Trade Centre (ITC), the joint agency of the United Nations (UN) and the World Trade Organization (WTO). Active in the field of digital trade, Craig participates in projects with multiple international organizations, academic institutions, technology foundations, and standards bodies. Academically, he is a Non-Resident Fellow with the World Trade Institute (WTI) as well as a Research Affiliate with the Singapore Management University (SMU) Centre for AI and Data Governance and the SMU Centre for Computational Law. Professionally, Craig has been a FITT Certified International Trade Professional (CITP) since 2011.

Forecasting, inflation and near-shoring – what exporters need to know heading into 2024

What do should exporters know about the economy heading into 2024? In this recap of the first three installments of FITT’s Economic Briefing series, Economist Peter Hall breaks down key aspects of forecasting, inflation and near-shoring.

Pamela Hyatt

I am the Content Strategist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

FITT’s 2022 Educational Award Winners conquer market entry challenges around the world

Every year, the Forum for International Trade Training (FITT) celebrates exceptional dedication, drive, and academic excellence in the field of international trade by honouring outstanding…

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Digital freight startups take a bite out of legacy brokers

Transportation companies are the backbone of industry; they are the key connecting pieces striking a balance between supply and demand. Ground freight companies play a…

Paige Henley

Paige is a freelance writer based in the Canadian Prairies. She is a nocturnal animal getting most of her work done before watching the sunrise. When she isn’t writing, she raises orphaned kittens in partnership with her local humane society, curls up with a good book, and works on DIY projects around the house.

E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how

Discover the value of an export strategy urging Canadian businesses to look EAST – namely, the Indo-Pacific Region.

Calvin Xiao

Calvin, hailing from China and now a dedicated Canadian CITP, boasts over 15 years in international expansion project and marketing management. As a Relationship Manager at Export Development Canada, he champions the Mid-Market Canadian exporters in Ontario, encouraging global diversification. He also mentors at Startup Canada's entrepreneur program, highlighting trade empowerment.

Advancing business goals through supplier diversity programs: A practical guide

A supplier diversity program aims to source supplies from diverse businesses to promote inclusivity, foster economic growth across various communities, and contribute to the company’s Environmental, Social, and Governance (ESG) metrics. There are also many advantages to businesses who build these programs.

Mobarok Hossain

Mobarok is a seasoned writer and analyst with expertise in supply chain management and business strategy. With a strong educational foundation (MBA from IBA, University of Dhaka) and a keen interest in the evolving dynamics of international trade and supplier diversity, Mobarok provides insights that cater to both new entrepreneurs and experienced business professionals.

Supply chain affected by recent labour disruption? Here are 7 steps to mitigate shipping risks

Labour disruptions have far-reaching implications for U.S. imports and exports, affecting businesses’ supply chains across the continent. Here are 7 ways businesses can plan ahead to mitigate future disruptions.

Zarmina Khan

Zarmina is a freelance writer with a passion for exploring a wide range of topics across various niches. With a keen interest in current affairs and a knack for diving into complex issues, she brings a unique perspective to every piece of writing.