Win over customers in new markets with these 3 marketing tactics
Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.
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The people have spoken: public opinion on free trade with China
The Trudeau government will need to convince Canadians that a free trade agreement with China is good for the Canadian economy, businesses, and workers.
Avoid awkward cultural faux pas by doing the proper research
Cultural research is essential to help avoid mistakes, and this knowledge provides a solid foundation for getting started in new markets.
Top 5 market research tips straight from the experts
Market Research minimizes the risk of failure because you get to know who your target audience & establish their needs. Here are the top 5 market research tips straight from the experts.
Turning your ideas into global products and services
During this month’s #TradeElite Twitter chat, we asked the professionals about the entire global products and services development process from research to marketing, in-market testing and compliance with local regulations.
Two leadership qualities every good leader needs to learn
Recent developments in leadership theory have focused on two important leadership qualities: transformational leadership, and the concept of attribution.
What to consider—and why—when translating your company’s website
When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.
7 cultural factors you need to consider when choosing your next export market
It is essential that companies take into account the lifestyles and culture of countries to which they are considering exporting.
Give your new employees every chance to succeed by following these simple steps
Once you’ve hired new employees, here’s how to create a great first day, offer them training and guidance, and provide room for growth and advancement.
Want to find new ways to improve your business? Try using gap analysis
Gap analysis is a structured way of comparing actual performance with potential performance to focus future planning and development.