Search Results for: communication

A short 4 step guide to cultural fluency for exporters

Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?

Sara Knowles

Sara Knowles is an International Trade Adviser and a specialist in helping companies to overcome language and cultural barriers. Based in Manchester UK, Sara is passionate about helping people to grow sustainable international businesses which challenge 'the norm' and have global reach. She provides specialist advice for exporters on overcoming language and cultural barriers, strategic export planning, communications and marketing. She writes and speaks about intercultural skills, the case for languages in business, for careers, social inclusion, economic growth, brand-building and marketing.

How to follow up after networking, according to the numbers

Networking is a great way to make an initial introduction to other professionals in your field. But if you wish to develop and maintain quality business connections, it’s up to you to follow-up.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

The 7 steps of a strategic procurement process

The procurement process can be complicated one. Strategic procurement is an organization-wide process. Here are the 7 steps that lead to a successful procurement process.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Win over customers in new markets with these 3 marketing tactics

Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

The people have spoken: public opinion on free trade with China

The Trudeau government will need to convince Canadians that a free trade agreement with China is good for the Canadian economy, businesses, and workers.

Trevor Fairlie

Trevor Fairlie is a former researcher at the Asia Pacific Foundation of Canada, specializing in Trade, Investment and Innovation. Trevor is currently working towards his Certified International Trade Professional (CITP) designation, and is a JD Candidate at Osgoode Hall Law School. His expertise includes trade and investment in the Asia Pacific, as well as Japanese and Korean domestic politics. Trevor can be reached at trevorfairlie@gmail.com or @trevorfairlie on Twitter. The views expressed in this article are Trevor's alone.

Avoid awkward cultural faux pas by doing the proper research

Cultural research is essential to help avoid mistakes, and this knowledge provides a solid foundation for getting started in new markets.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Top 5 market research tips straight from the experts

Market Research minimizes the risk of failure because you get to know who your target audience & establish their needs. Here are the top 5 market research tips straight from the experts.

Pamela Hyatt

I am the Content Strategist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Turning your ideas into global products and services

During this month’s #TradeElite Twitter chat, we asked the professionals about the entire global products and services development process from research to marketing, in-market testing and compliance with local regulations.

Pamela Hyatt

I am the Content Strategist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Two leadership qualities every good leader needs to learn

Recent developments in leadership theory have focused on two important leadership qualities: transformational leadership, and the concept of attribution.

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

What to consider—and why—when translating your company’s website

When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.

Fausto Bafico

Fausto Bafico is a freelance translator, SEO and digital marketing specialist. Born in Italy and now based between Nice (France) and Moscow, he holds a Master’s degree in international management. He is keen on foreign languages, international marketing, and cross-cultural communication.