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  • Topics
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    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
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    • Import Export Jobs
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Sara Knowles

Sara Knowles is an International Trade Adviser and a specialist in helping companies to overcome language and cultural barriers. Based in Manchester UK, Sara is passionate about helping people to grow sustainable international businesses which challenge 'the norm' and have global reach. She provides specialist advice for exporters on overcoming language and cultural barriers, strategic export planning, communications and marketing. She writes and speaks about intercultural skills, the case for languages in business, for careers, social inclusion, economic growth, brand-building and marketing.
A short 4 step guide to cultural fluency for exporters

08/06/2017

A short 4 step guide to cultural fluency for exporters

Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?

More recent stories

CITP Spotlight: Godwin Aigbokhan — Trade Commissioner, Global Affairs Canada

15/04/2026

CITP Spotlight: Godwin Aigbokhan — Trade Commissioner, Global Affairs Canada
Rules of Origin: What You Need to Know

15/04/2026

Rules of Origin: What You Need to Know
CITP Spotlight: Samatha Richards – Key Account Manager, Trealmont Trade Lane Inc.

07/04/2026

CITP Spotlight: Samatha Richards – Key Account Manager, Trealmont Trade Lane Inc.
How to build tariff resiliency into your diversification strategy

31/03/2026

How to build tariff resiliency into your diversification strategy
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