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    • CITP® |FIBP® Spotlight
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Sara Knowles

Sara Knowles is an International Trade Adviser and a specialist in helping companies to overcome language and cultural barriers. Based in Manchester UK, Sara is passionate about helping people to grow sustainable international businesses which challenge 'the norm' and have global reach. She provides specialist advice for exporters on overcoming language and cultural barriers, strategic export planning, communications and marketing. She writes and speaks about intercultural skills, the case for languages in business, for careers, social inclusion, economic growth, brand-building and marketing.
A short 4 step guide to cultural fluency for exporters

08/06/2017

A short 4 step guide to cultural fluency for exporters

Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?

More recent stories

CITP Spotlight: Tawanda Chiota – Sr. Business Analyst, International Transportation, Canadian Tire Corporation

01/09/2026

CITP Spotlight: Tawanda Chiota – Sr. Business Analyst, International Transportation, Canadian Tire Corporation
Lessons from the logistics frontline: 7 practical takeaways for every exporter

31/08/2026

Lessons from the logistics frontline: 7 practical takeaways for every exporter
CITP Spotlight: Michael Uzoma Agu – Education Staff, YMCA-YWCA

26/08/2026

CITP Spotlight: Michael Uzoma Agu – Education Staff, YMCA-YWCA
5 growing customs compliance jobs and the skills required to get hired

11/08/2026

5 growing customs compliance jobs and the skills required to get hired
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