This article highlights some of the most promising opportunities for 2026 focusing on places with strong demand, improving infrastructure, predictable regulation, and openness to international products. Let’s get started.  

What makes a market worth entering today

Before looking at specific markets, it helps to understand exactly what it is exporters are looking for in their portfolio in a period marked by increasing uncertainty in global markets: 

Ease of doing business: Efficient customs, digital documentation, predictable rules, and supportive logistics networks can significantly reduce market entry costs. 

Openness to trade and FTAs: Countries that are part of major trade agreements often provide tariff reductions and smoother administrative processes. 

Growing import demand: Strong demographics, industrial expansion, and rising levels of consumption throughout a nation all shape import patterns. 

Low or manageable political risk: Stability helps exporters plan with confidence. For most exporters, political risk is synonymous with economic risk.  

Untapped potential: Tools such as the ITC Export Potential Map offer insights into where meaningful opportunities still exist globally. Analyses such as these are crucial in mapping out new areas for your business. 

With these criteria in mind, let’s take a look in detail at some of the markets that stand out in 2026 

Top 7 export markets to consider in 2026

1. Vietnam: A fast-growing manufacturing and consumer hub

Vietnam is one of Asia’s most dynamic economies. It continues to expand rapidly in electronics, garments, furniture, and other manufacturing sectors, which also boosts demand for imported materials, components, and technologies. 

In fact, FTSE Russell recently upgraded this country to Secondary Emerging market status, which signals increasing maturity and openness.

The OECD argues that reducing FDI restrictions, improving infrastructure, and strengthening innovation capacity are key to making Vietnam more competitive and business‑friendly.

Exporters supplying machinery, industrial inputs, food products, and consumer goods often find Vietnam to be an approachable place to start or expand their market presence.  

2. India: A rising import destination with global reach

India continues to be one of the strongest performers in global trade growth. UNCTAD’s trade trends report points to India as a high-growth market with the country also steadily increasing its imports and playing a more prominent role on the import side.

Recent trade data from NITI Aayog shows India importing more from regions such as Latin America and East Africa. This reflects the country’s growing role in global supply chains and its importance under China +1 sourcing strategies.  

Exporters of machinery, chemicals, electronics, packaging materials, and renewable energy components often gain early traction in India. 

3. Indonesia: Strong commodity exports and expanding industrial needs

Indonesia remains a key growth engine in Southeast Asia. 

According to Cybex Exim’s regional data, Indonesian exports grew 12.7% year over year, driven by palm oil, minerals, rubber, and other commodities.

As these industries expand, so does the need for imported machinery, equipment, and supporting services. 

The ITC Export Potential Map also shows opportunities across a range of goods as Indonesia continues investing in infrastructure, digital systems, and industrial diversification. 

4. United Arab Emirates and the Gulf Region: A global re-export gateway

The UAE continues to stand out as an efficient global logistics hub. Visual Capitalist’s trade analysis identifies it as one of the fastest-growing trade partners between 2019 and 2024. The wider Gulf region also shows rising import demand across food, construction materials, industrial inputs, and green technologies. 

The network of free zones, predictable regulation, and strong connectivity make it a natural entry point for exporters looking to reach Africa, South Asia, and the Middle East. Moreover, its strategic location and robust logistics network have made the UAE a central hub for the import of minerals and fuels. 

In 2026, trade continues with the UAE, but with higher costs, delays, and volatility due to the US – Iran conflict.

5. Latin America: Brazil and Mexico as high-potential Buyers

Latin America remains a strong region for companies seeking to diversify beyond traditional partners. UNCTAD’s data on global trade growth shows Mexico and Brazil performing particularly well, surpassed only by India and China.  

Brazil continues to import high volumes of machinery, chemicals, renewable energy inputs, and consumer goods as large infrastructure and energy projects move forward. Mexico benefits from its integration through USMCA and is a major importer of electronics, automotive components, and industrial supplies. 

6. Sub-Saharan Africa with a focus on East Africa: Rapidly growing consumption and infrastructure Needs

East African markets such as Kenya, Tanzania, and Ethiopia are becoming important markets for exporters to consider. East Africa’s trade outlook for 2026–2027 is cautiously optimistic, supported by stronger regional growth, infrastructure investment, and ongoing economic reforms, but the region remains vulnerable to rising energy costs, global trade disruptions, and food insecurity.

The IMF notes that higher fuel, fertilizer, and shipping prices are increasing pressure on trade balances, particularly for oil-importing economies in East Africa.

The region’s main exports are largely agricultural and primary commodities including coffee, tea, horticultural products, minerals, and textiles, while its main imports are fuel, machinery, vehicles, pharmaceuticals, and industrial equipment needed for infrastructure and manufacturing growth. 

7. South Korea: A stable, high value import market 

South Korea is an advanced and predictable market with strong import needs across machinery, electronics, automotive parts, food products, and medical goods. Its close integration with both Western and Asian supply chains makes it a reliable destination for exporters who prefer stable, mature markets. 

 South Korea’s trade outlook for 2026–2027 is moderately positive, driven by strong semiconductor exports tied to global AI and technology demand, alongside a gradual recovery in domestic consumption. However, the country remains vulnerable to slowing global growth, rising trade protectionism, and geopolitical uncertainty.

Semiconductors are Korea’s leading export, while its main imports include crude oil, natural gas, and industrial inputs used in manufacturing and technology production. 

Renewable energy opportunity zones: Brazil and Chile

The renewable energy sector deserves its own mention. Countries such as Brazil and Chile are investing heavily in solar, wind, and battery storage capacity. This creates demand for turbines, panels, inverters, energy management systems, and engineering services. 

The International Energy Agency (IEA) mention continued growth in clean energy infrastructure across LatAm, which can be a strategic diversification route for exporters in green tech, metals, electronics, and industrial solutions. 

How exporters can move from insight to action

Use data tools to validate market fit: Resources like the ITC Export Potential Map, World Bank logistics indicators, and regional trade databases help exporters ground their decisions in evidence and statistics.  

Take advantage of FTAs and tariff benefits: Trade agreements can support pricing strategy and make market entry more competitive. 

Start with a phased entry strategy: Many exporters begin with a distributor, agent, or pilot shipment, then adapt based on feedback and local standards. 

Plan for compliance and risk management early: Preparing for certifications, currency considerations, and political risk improves the odds of a smooth entry. 

Leverage trade missions and government support: Trade missions, export advising programs, and local chambers of commerce can reduce costs and help companies identify partners more quickly. 

What this means for your diversification strategy

In 2026 diversifying your export markets is as much about protecting your business as it is about growth. Vietnam, India, and Indonesia are booming with rising demand; South Korea deliver predictability and logistical efficiency; and Latin America and East Africa are fast becoming regions to watch, with growing consumer markets and long-term potential.

For exporters looking to spread risk and seize global opportunities, these markets are where the next decade of trade is being written. 

The post Top export markets to strengthen your diversification strategy in 2026 appeared first on Trade Ready.

When it comes to free trade in North America and Asia, the two continents appear to be heading in opposite directions. The U.S. has withdrawn from the TPP, while the implementation of the ASEAN Economic Community (AEC) has accelerated intraregional FDI to record levels.

Canadian businesses should be participating in the ASEAN region’s robust economic growth curve despite the absence of a Canada-ASEAN FTA. I believe the Canadian government is attempting to pivot and reach out to the Asia-Pacific region through the likes of the APEC Business Advisory Council (ABAC) and Canadian International Innovation Program (CIIP).

Canadian companies are also already perceived to be innovative, collaborative and trustworthy in the ten countries comprising ASEAN.

What seems to be missing, however, is a comprehensive plan to achieve an effective market penetration across the diverse, hugely fragmented, yet inter-related ASEAN countries.

On the fast track towards economic interdependence

With a regional GDP of USD $2.5 trillion, ASEAN is the fastest growing region on the planet. After a 4.6% expansion in 2016, GDP forecasts predict 4.9% growth for both 2017 and 2018. Myanmar is expected to be the fastest growing economy in the region, with a prediction for 7.4% growth, followed by the Philippines at 6.6% and Vietnam at 6.2%. Also expected to grow at a moderately quick pace is Indonesia (5.2%), Malaysia (4.9%), Thailand (3.2%) and Singapore (2.4%).

The region is seeing unprecedented construction activity, presenting an excellent growth opportunity for companies selling construction-related products and services. Earlier this year, Marriott announced plans to open 80 new hotels in the APAC region by the end of 2017, bringing 19,000 new rooms to the region. In addition, an astonishing 437 hotels are being built across the ASEAN region, focused mainly in tourist destinations to meet growing demand. Thailand, Malaysia and Indonesia plan to open 81, 79 and 113 properties respectively in each country in the coming years.

New rail lines will make ASEAN travel easier than ever

In addition to commercial construction projects, Private Public Partnership (PPP) mega-infrastructure projects building new rail lines, airports and seaports are on the rise across the region. A new rail project connecting Bangkok with Southern China with an estimated value of USD $5.2 billion has been approved by the Thai government. Its most interesting characteristic is that China will do the design for the project, and Thailand the construction.

Chinese end-to-end control over mega-infrastructure projects is becoming a contentious issue, and serves as a vivid example of China’s One Belt One Road theory becoming a reality at a rapid pace. ASEAN countries are beginning to negotiate that China-financed infrastructure projects contain local engineering, construction and supplier content.

The Singapore to Kuala Lumpur Malaysia multi-billion-dollar high speed rail (HSR) project has been approved and the EPC (engineering, procurement and construction) contracts awarded. The most notable aspect of this project is the high probability of coinciding commercial and residential construction projects emerging in close proximity to the stations. If you provide people with efficient transportation into the cities, new outlying communities will emerge. The areas near the stations will become urbanized, creating additional commercial and residential construction projects.

Other notable mega rail projects in the region include the Hanoi Vietnam metro project valued at USD $15 billion, and Malaysia’s 600 km East Coast Rail Line (ECRL), connecting the capital city of Kuala Lumpur with Malaysia’s east coast states through 23 stations, valued at USD $12 billion.

Major plans for port expansions and FDI projects provide new opportunities

Singapore continues to invest in major infrastructure projects as well. They have just completed T4 – a new passenger terminal building at Changi Airport, and work on the new Tuas mega-container-port has begun.

The multi-billion dollar mega-port investment project includes plans to move and consolidate all port activity to South Tuas by 2027, opening progressively from 2021 until full completion by 2040.

Construction is well underway, with reclamation ongoing for two out of four phases of the development and more than three kilometres of caissons installed. Singapore is also thinking long term, building for an eventual capacity of 65 million TEU’s (standard-sized 20-foot containers) annually, anticipating significant interregional and intraregional trade expansion.

Commercial construction and infrastructure is one growth story, and foreign direct investment (FDI) is another. FDI is entering the region at record levels as interregional and intraregional manufacturing multinationals move from labor intensive and higher cost locations in Asia to ASEAN countries.

Vietnam in particular is reforming and becoming more accessible to foreign investment. Recent years have evidenced steady and increasing FDI there. In 2016, FDI in Vietnam totaled USD $24.4 billion, with 63.7% (USD $15.5 billion) invested in manufacturing and processing capabilities. South Korea is Vietnam’s largest investor and Samsung has three projects currently under construction valued at USD $5.5 billion. The South Korean electronics giant is constructing a new plant in Northern Vietnam that will employ 30,000 workers, and a research and development center in Ho Chi Minh City.

An effective and coherent strategy, not an FTA, is your key to ASEAN market entry

ASEAN is now the fifth largest automotive market, offering new growth opportunities to companies supplying both OEM (original equipment manufacturer) and aftermarket products and services. The ASEAN region produces 4 million cars and trucks each year and sells 10 million motorcycles annually. China progressed from bicycles to motorcycles to cars over a period of 20 years, and ASEAN will similarly advance from motorcycles to cars rapidly over the next decade – especially in the Philippines, Indonesia and Vietnam, in line with economic development and rising incomes.

ASEAN has arrived as the global growth engine of the next decade and beyond.

The absence of a Canada – ASEAN free trade agreement should not prevent SMEs from capitalizing on ASEAN growth opportunities. Furthermore, an FTA is not the silver bullet to establishing and growing your ASEAN business. An effective and coherent commercial strategy is.

Achieving more effective market coverage and penetration across ASEAN’s diverse, hugely fragmented, yet inter-related market is highly challenging and complex for any company. Basic templates or theoretical “cookie-cutter” market-entry formulae often falls short of delivering desired results.

What companies need is a distinctive market-entry and channel design process that caters for key variables which encompass the necessary agility to synchronize individually tailored business, multi-partner, multi-level network strategies with relevant opportunities, regional cultures and competitive scenarios – eliminating the wasted costs of trial-and-error market entry efforts.

Considering the absence of a Canada-ASEAN FTA, the federal and provincial governments might consider a funding strategy to assist Canadian companies with the expense of retaining outsourced specialty ASEAN marketing services. Procuring regional knowledge, experience, and expertise will make a major difference and help companies grow.

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As everyone focuses on China, which is facing daunting challenges in its excess industrial capacity, stock market crash, and efforts to shift from an export-driven economy to a consumer-based model, some developments in the region have remained largely unnoticed.

Yet, one of the newest stories on the continent is Vietnam, which is well positioned to become the region’s manufacturing and trade hub across a range of sectors. Here’s what you need to know.

Asia’s new manufacturing hub

Comparative advantages are not set in stone. The unprecedented rise in China’s labour costs, which have more than doubled since 2003, have opened an opportunity for more cost-competitive countries like Vietnam to attract investments.

According to fDi benchmark, a data service owned by the Financial Times, total operating costs for an automotive plant are now 40% lower in Vietnam than in China. In the case of manufacturing plants for biotech-pharmaceutical products or medical devices, costs can be as much as 50% lower.

As a result, investments into Vietnam have surged to US$ 8-9 billion per year over the last 5 years, up from virtually nothing two decades ago.

The number of greenfield investment projects doubled in 2014 to almost $24 billion, making it the second most popular investment destination in the Asia Pacific region, behind only China, and ahead of India, Indonesia, and Malaysia, not to mention Bangladesh and Cambodia.

For many investors, Vietnam is seen as a hedging replacement for China, particularly in the manufacturing sector, turning the country into the manufacturing hub of the region.

Big multinationals like Nike, Procter & Gamble and Unilever are expanding their activities there. While 40% of Nike shoes were produced in China in 2001, compared to 13% in Vietnam, by 2013 only 30% were still made in the Middle Kingdom, while 42% were instead produced in Vietnam.

An improved business environment

Many commentators cited cheap labour costs as playing a large role in Nike’s decision to move a good part of its production to Vietnam as its next business frontier.

This is turning a blind eye to other key factors that make Vietnam an attractive place: a young population of some 90 million people; Vietnam’s geographic position near global supply chains; a growing consumer market boosted by a solid economic growth of 5-6 % per year over the past 5 years; a relatively stable political and economic scene; and an improving business climate.

In 2015, for the first time, Vietnam ranked ahead of China in the World Bank’s Ease of Doing Business Index (in 78th position, 12 ranks ahead of China), with a significant head start on countries like the Philippines, Indonesia, and India.

With discretion and perseverance, the government is passing reforms to improve its business environment. A new investment law, effective July 1, for example, simplifies foreign investment procedures, relaxes licensing requirements, and ends the differentiation between domestic and foreign investors.

Opening the country for business

Vietnam’s government is also pursuing an active trade policy. In May, it signed two major free trade agreements, with Korea and with the Russian-led Eurasian Economic Union (EEU).

On August 4, 2015, it reached an agreement in principle for a free trade agreement with the European Union (EU), after two and a half years of intense negotiations. This landmark agreement will remove practically all tariffs on goods traded between the two economies, a first.

Never before had the EU negotiated a symmetrical liberalization of trade with a developing country.

The agreement will open Vietnam’s trade in various services sectors, including financial services, telecommunications, transport, and postal and courier services.

It will also lift or ease limitations on the manufacturing of goods and provide for government procurement rules largely in line with the Government Procurement Agreement of the WTO, “achieving a degree of transparency comparable to the other EU free trade agreements with developed countries and more advanced developing countries” as the EU Commission noted in its press release.

Few countries can pride themselves on having reached three major trade deals within just a few months.

Last but not least, Vietnam is one of the 12 countries in Asia and the Americas that recently reached an ambitious agreement to liberalize trans-pacific trade in the TPP negotiations. While unprecedented in its geographical scope, the Trans Pacific Partnership excludes some of Vietnam’s key competitors on the regional scene, in particular China and Indonesia.

One of the biggest winners of the TPP is likely to be Vietnam. A study by the Peterson Institute for International Economics estimates that Vietnam’s GDP could rise by an additional 10% by 2025, the largest percentage gain among TPP participants.

These various agreements will, no doubt, further contribute to improving Vietnam’s business environment and will reinforce its position as a manufacturing and trade hub in Asia.

Asia’s trade growth champion

In fact, a detailed look at trade figures shows that Vietnam has been Asia’s trade growth champion for some time already.

Merchandise exports have increased by nearly 20% per year over the period 2005-2013, the fastest growth rate in the region, well ahead of Bangladesh, India, Indonesia, the Philippines, and even China, whose exports of goods grew by “only” 14% per year on average.

While exports of services have grown at a slightly slower rate than others in the region, Vietnam still ranked first in 2012 in terms of growth of exports of goods and services combined.

No doubt, an economic rebalancing is at play in Asia. Discreetly, Vietnam is positioning itself as a key manufacturing and trade hub in the region. Yet, investing in and trading with Vietnam is not an easy go and requires careful analysis and planning.

The country may be ahead of China and India in terms of Ease of Doing Business, but it still lags far behind a country like Malaysia. Further reforms are needed to consolidate its position and transform its current cost advantage into one built on skills and technology.

Does Vietnam factor into your business’s international expansion plans? What would be the pros and cons of doing so?

The post Could Vietnam become both the world’s next factory and business frontier? appeared first on Trade Ready.