02/01/2019
10 global trade trends we’ll be watching in 2019
Here’s a preview of the 2019 global trade trends that could be dominating the headlines and your work conversations throughout the next 12 months.
personalization
15/06/2017
Beyond localization: Why transcreation is essential for engaging the global audience
Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.