20/03/2017
3 tried and tested ways to reach a new international market
Based on the nature of the market and the product or service, the international marketer must consider the most effective and efficient means of reaching the new market.
Market entry strategies
01/09/2016
Why the Mexican market is more important than ever for Canadian businesses
As Canada and Mexico continue to build their relationship, there are still opportunities for more Canadian companies to do business in the Mexican market.
30/08/2016
4 things the Olympic Games can teach you about exporting to South America
After appreciating the amazing athletic achievements of the Olympics, what can you learn from them about exporting to South America in the future?
06/07/2016
Willy Fogang, CITP|FIBP – Regional Account Manager for Small and Medium Enterprises
Willy Fogang, CITP|FIBP, is a Regional Account Manager for Small and Medium Enterprises (SMEs) in Manitoba at Export Development Canada.
13/06/2016
Waiting is not an option for your global expansion plans
My “cri de guerre” to Canadian executives: return to your entrepreneurial roots and act now before it’s too late to carry out your global expansion plans.
25/02/2016
Build successful Asian market entry strategies with these 3 tips for SMEs
Asian market entry strategies offer exceptional opportunities for growth. It’s time for your business to take advantage of that.
05/02/2016
Could sunk costs leave your business shipwrecked in a foreign market?
In many cases, a substantial investment will need to be made to break into a new country. If none of these sunk costs can be recovered in the event that the venture fails or the company must pull out of the country, then many companies will be unable to take a chance on entry.
11/01/2016
Take the gambling out of global expansion by making decisions based on real data
There is one fundamental risk which has traditionally challenged export growth – market selection. Technology is quickly helping to obviate that risk and clear the path for more companies to expand internationally by making decisions based on real data.
27/10/2015
The 3 things you must know about building global business relationships to go MicroGlobal™
Microglobal is the concept that small business and micro-enterprise can enact in and be part of global commerce. The key to success is building global business relationships.
10/06/2015
Gus Lazopoulos, CITP|FIBP – Managing Partner
Over the course of his career, Gus has accumulated both the practical experience and the education to excel in exports and imports. He is excited to use what he has learned from both paths to continue to seize on new and exciting international business opportunities as Managing Partner of Global Exports Leaders Corp. in Toronto.