02/05/2017
What to consider—and why—when translating your company’s website
When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.
localization
19/07/2016
5 tips for a better Indian market entry strategy
Here’s some advice based on my own experience that will give you an advantage over your competitors as you build your own Indian market entry strategy.
21/12/2015
Have Content, Will Travel: Marketing to Today’s Global Customers
If you’re expanding your business into foreign markets, your approach to content marketing can be the difference between success and failure.