09/04/2013
Helping FITT’s International Trade Workforce Strategy grow legs
Last week I had the pleasure of helping Forum for International Trade Training launch a report that is the first of its kind world-wide—International Trade…
global business
29/01/2013
Finding the Right Mix: Elements of the Marketing Strategy
The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…