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  • Topics
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    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
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customer requirements

Improve the perceived value of your products or services in target markets

01/03/2019

Improve the perceived value of your products or services in target markets

What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?

Overcome 9 of the most common market entry barriers with these strategies

22/02/2019

Overcome 9 of the most common market entry barriers with these strategies

Without a full understanding of the different types of market entry barriers, organizations may choose an ineffective market entry strategy.

Establish the optimal level of customer service to keep your business profitable

18/11/2016

Establish the optimal level of customer service to keep your business profitable

Effective supply chain management aims to provide optimal customer service for minimal cost. However, companies cannot fulfill customer needs if they do not have a clear understanding of customer requirements.

More recent stories

CITP Spotlight: Dibo Anagbogu – Agribusiness and Logistics/Transportation Manager, sector lead, Calgary Economic Development

30/10/2026

CITP Spotlight: Dibo Anagbogu – Agribusiness and Logistics/Transportation Manager, sector lead, Calgary Economic Development
Good intentions aren’t enough: The hidden ethics risk in international trade

22/10/2026

Good intentions aren’t enough: The hidden ethics risk in international trade
Some of the top market barriers for Canadian exporters & how to overcome them

14/10/2026

Some of the top market barriers for Canadian exporters & how to overcome them
Beyond first impressions: What exporters need to investigate before entering a new market

01/10/2026

Beyond first impressions: What exporters need to investigate before entering a new market
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