05/11/2013

Shaking Canada’s Trade Complacency

“It’s time for Canada to unload itself from the traditional relationship it’s had with the United States,” says Ennio Vita-Finzi, CITP, Ontario’s former trade commissioner in Europe, Latin America and the U.S., and past-president of the Canadian Council for the Americas. “The U.S. will always be an important market for us because of our geographic proximity, but we should be looking at other markets as well.”

22/10/2013

The importance of country branding

When I look at international trade and business opportunities around the world, I am more and more surprised every day; not with the abundance of opportunities but with the fact that nobody knows about them or has negative perceptions about a specific business environment itself.

03/12/2012

Identifying Key Risks to Market Entry

A vital step in managing your international risk is identifying the potential risks your firm could face in target foreign markets. These risks can be…