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Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.
Dr. Gabriel Huston, CITP®|FIBP®, serves as a Professor at Toronto’s Seneca College School of International Business. He also represents the Batak indigenous people of North…
Native English speakers, however, do not need to learn a new dialect of English as a second language in order to successfully communicate better in global markets and with people speaking English as a second language. That is, if you can follow these rules:
I could not believe that in today’s modern world, such old-fashioned regional prejudices could possibly create barriers to international trade.
The first innovation challenge for an international business is that at least a portion of its customers are in other countries. Finding out what they…
Before entering into an international supply agreement, companies should ensure that they are aware of all international regulations that might affect the purchase, including export…
Barriers of entry to international markets are being lowered through higher visibility and reach provided by the digitization of business on a global scale.
Mongolia is looking to capitalize on its unique culture and attractive scenery in a bid to open the world’s eyes to many of its strengths as a place to visit and do business.
Break down the market characteristics of your target country to identify opportunities: market research is the first step in the internationalization process. Expanding into foreign markets, especially Asia is a complex and resource intensive activity.
My interest in international trade began as early as in elementary school when my imagination was captured by the evolution of Canada as a trading nation.
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