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Marketing&Sales

5 steps to scale your small business to new global markets

03/12/2018

5 steps to scale your small business to new global markets

Follow these 5 simple steps to successfully take your small business to new global markets without making rookie mistakes.

How do I choose an e-commerce solution that fits my small business?

25/09/2018

How do I choose an e-commerce solution that fits my small business?

Retail e-commerce continues to reach new levels of growth and is expected to surpass the global revenue mark of $4 trillion USD by 2021. As…

Going global? How to take your brand beyond borders to your new target markets

13/09/2018

Going global? How to take your brand beyond borders to your new target markets

Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…

Use an integrated e-commerce model to set your business up for online success

07/09/2018

Use an integrated e-commerce model to set your business up for online success

Setting up international e-commerce has its challenges. Things to consider and prepare for include setting up an integrated model and localizing sites for international markets. Here’s how.

4 ways improving your business’s social and environmental responsibility can boost profits

13/08/2018

4 ways improving your business’s social and environmental responsibility can boost profits

Championing social and environmental causes can both save and make money. Here’s how.

5 tips to create products and content that scale globally

01/08/2018

5 tips to create products and content that scale globally

Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.

3 ways technology can help you keep the human touch in your global service

17/07/2018

3 ways technology can help you keep the human touch in your global service

How can you offer consistently great global service across continents without people on the ground? Used well, digitalisation will help you do that.

6 international sales tactics to grow your business

03/05/2018

6 international sales tactics to grow your business

To grow your business globally today, you need to understand why many traditional international sales tactics are not working and how to develop an effective sales strategy that works.

Take your international marketing into the 21st century with the 4 E’s

03/04/2018

Take your international marketing into the 21st century with the 4 E’s

The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.

Four ways that in-market visits enable you to maximize foreign market opportunities

29/03/2018

Four ways that in-market visits enable you to maximize foreign market opportunities

You’ve finished conducting your market research. You’ve identified trade and investment opportunities you want to pursue in your target market, you’ve examined your company’s ability…

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