13/09/2018
Going global? How to take your brand beyond borders to your new target markets
Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…
Marketing&Sales
07/09/2018
Use an integrated e-commerce model to set your business up for online success
Setting up international e-commerce has its challenges. Things to consider and prepare for include setting up an integrated model and localizing sites for international markets. Here’s how.
29/08/2018
From student to teacher, how global business training has shaped my rewarding career
Throughout my career I was able to grow in two ways: professionally and academically. Here’s my story of career success through the right training and experience.
13/08/2018
4 ways improving your business’s social and environmental responsibility can boost profits
Championing social and environmental causes can both save and make money. Here’s how.
01/08/2018
5 tips to create products and content that scale globally
Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.
17/07/2018
3 ways technology can help you keep the human touch in your global service
How can you offer consistently great global service across continents without people on the ground? Used well, digitalisation will help you do that.
03/05/2018
6 international sales tactics to grow your business
To grow your business globally today, you need to understand why many traditional international sales tactics are not working and how to develop an effective sales strategy that works.
03/04/2018
Take your international marketing into the 21st century with the 4 E’s
The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.
29/03/2018
Four ways that in-market visits enable you to maximize foreign market opportunities
You’ve finished conducting your market research. You’ve identified trade and investment opportunities you want to pursue in your target market, you’ve examined your company’s ability…
15/03/2018
Quick read: 4 steps to successful growth hacking
The goal of growth hacking is to increase sales by developing, testing and iterating product versions while at the same time merging marketing into the product or service development process.