19/05/2017
Avoid awkward cultural faux pas by doing the proper research
Cultural research is essential to help avoid mistakes, and this knowledge provides a solid foundation for getting started in new markets.
Market Entry Strategies
01/05/2017
8 secrets to a successful in-market meeting
I’ve been to 40+ countries in my career and created a finely-tuned approach for in-market meeting success. Here are 8 tips to get more out of your meetings!
20/04/2017
Is your next technology project team in Costa Rica?
Costa Rica offers a wealth of opportunities for Canadian exporters. Eight leading-edge technology companies are headed to Canada on a trade mission to help build these relationships.
13/04/2017
Export diversity beyond U.S. is key to long-term profitability for Canadian manufacturers
Even before it was clear that a sentiment of protectionism would inform the new U.S. administration’s trade policy, Canadian manufacturers identified the need to diversify exports beyond America.
04/04/2017
How can Canadian SMEs benefit from free trade agreements anyway?
For all the talk on free trade agreements, it can be hard to find SME-friendly information on how companies can benefit from them.
03/04/2017
My favourite international business travel stories, and what I learned from them
I learned many valuable lessons from my favourite international business travel stories, and wanted pass them on to others.
29/03/2017
Not just a vacation destination – don’t overlook lucrative export opportunities in Costa Rica
Costa Rica may be small in size and population, but it should not be overlooked as business destination. For exporters, there is a wealth of opportunities in Costa Rica.
23/03/2017
3 easy ways to improve your business’s first impression in a new market
It’s true what they say – you only have one chance at a first impression. The good news is that your business’s first impressions can be steered, to a certain extent. Here’s why it’s so crucial to create the best first impression possible.
13/03/2017
How can Canadian SMEs take advantage of CETA?
To explore the new opportunities presented by CETA, we asked some Canadian trade experts to share their take in this month’s #TradeElite Twitter chat.
22/02/2017
Here’s what you need to create an effective business partner communications plan
It’s not always easy to communicate with your partners around the world, so make sure you have a strong business partner communication plan in place.