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	<title>CITP® |FIBP® Spotlight Archives - Trade Ready</title>
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		<title>CITP Spotlight: Evan Buie &#8211; Trade Commissioner, Global Affairs Canada</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-evan-buie-trade-commissioner-global-affairs-canada/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-evan-buie-trade-commissioner-global-affairs-canada/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 15:23:16 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[International Trade Finance]]></category>
		<category><![CDATA[CITP Designation]]></category>
		<category><![CDATA[Export Development Canada]]></category>
		<category><![CDATA[Government of Alberta]]></category>
		<category><![CDATA[Taste of Western Canada]]></category>
		<category><![CDATA[Trade Commissioner Service]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40704</guid>

					<description><![CDATA[<p>For Evan Buie, CITP, the path into international trade began with a genuine interest in global business and early career experiences that opened doors into...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-evan-buie-trade-commissioner-global-affairs-canada/">CITP Spotlight: Evan Buie &#8211; Trade Commissioner, Global Affairs Canada</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
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<strong>Earned his CITP®|FIBP® designation: December 2025</strong>
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<p>For Evan Buie, CITP, the path into international trade began with a genuine interest in global business and early career experiences that opened doors into the world of <a href="https://fittfortrade.com/content/crossing-borders-and-managing-customs">cross-border commerce.</a><span id="more-40704"></span></p>
<p>“I had always been drawn to international business and took many courses covering the subject for my undergraduate degree,” he says. After graduating, he entered a role as Coordinator of International Relations in Hokkaido, Japan, giving him a first taste of what a career that spanned across continents and cultures would be like.</p>
<p>As it turns out, “taste” would become a thematic word in his career journey, beginning with his next two roles upon returning to Canada, ones that would see him serving two multi-national <a href="https://tradeready.ca/2024/featured-stories/food-drink-use-this-framework-to-define-your-current-value-proposition-before-you-go-global/">food and beverage giants</a>.</p>
<p>Those opportunities became the launchpad into his first formal trade role. “This experience helped me secure my first position in international trade, focusing on East Asia and Oceania, with the Government of Alberta’s Export Development Team within the Ministry of Agriculture,” he notes.</p>
<h2>Bringing Alberta exporters to the world and the world to Alberta</h2>
<p>During his time with the Government of Alberta, Evan had the opportunity to host several delegations from overseas. One of his most memorable experiences came early on:</p>
<p>“One of my first delegations involved a Chinese chef and his social media team in Calgary. We went to cattle ranches and multiple local, hidden gem restaurants. Seeing their excitement when they tasted the local delicacies or seeing the Rocky Mountains for the first time was hugely enjoyable.”</p>
<p>He also recalls the energy of taking Alberta companies abroad: “I also had a chance to lead an Alberta delegation of companies to Japan for a three-city tabletop expo.&#8221;</p>
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&#8220;Seeing the companies in their element, talking with prospective buyers, and making deals is why I do the work I do. Karaoke was a blast too!”</p>
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<p>These moments, equal parts cultural exchange and trade development, reinforced his desire to help Canadian businesses grow internationally, while fostering meaningful relationships with exporters overseas.</p>
<h2>A major milestone: becoming a Trade Commissioner</h2>
<p>“One of my proudest professional accomplishments was being hired by Global Affairs Canada as a Trade Commissioner,” Evan says, describing the achievement as a highlight of his career. In this role, he has taken on leadership of one of Western Canada’s emerging agri-food showcases:</p>
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“I’ve had the pleasure of co-leading the <a href="https://www.tradecommissioner.gc.ca/en/trade-events-training/2026/07/taste-western-canada.html">Taste of Western Canada,</a> a food and beverage tabletop showcase held during the iconic Calgary Stampede.”</p>
<p><cite></cite></p>
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<p>A huge undertaking, the third iteration of the show will bring together 80 Western Canada agri-food and beverage companies and over 75 domestic and international buyers, making it one of the most targeted food and beverage events in all of Western Canada. “Its potential for further growth is enormous,” Evan states.</p>
<h2>Discovering that business results don’t happen overnight</h2>
<p>Over the years, Evan has developed a deeper appreciation for the persistence and patience required in global commerce. He notes that professionals in trade must have a deep level of dedication to make international transactions and partnerships come together. Reading about it may make it seem simple in theory, but “&#8230;it is another to live it.” he states.</p>
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“The time commitments that companies put into their international business development efforts can take years before they are rewarded. Overnight successes are not the norm.”</p>
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<h2>How FITTskills training strengthened his confidence</h2>
<p>When Evan enrolled in <a href="https://fittfortrade.com/edc-fitt-online-courses">FITTskills courses</a>, he discovered how helpful comprehensive and structured learning could be. He enjoyed how the program pushed him to focus on the course content for an extended period of time, when otherwise, many topics may have only come up in passing or infrequently on the job. The fact that the topics were broken into digestible chapters made the process easier too.</p>
<p>In fact, the format became a practical tool he continues to rely on.</p>
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“I have since gone back to the textbooks for specific content when following up with clients. The courses have also made me feel more confident in my interactions with companies as I am better positioned to advise them on the FITTskills course topics.&#8221;</p>
<p><cite></cite></p>
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</blockquote>
<p>With his FITTskills training complete, Evan feels like a more well-rounded international trade professional, one that can confidently approach clients and international business with advice and solutions.</p>
<p>This confidence would become apparent after taking his favourite course, <a href="https://fittfortrade.com/international-trade-finance">International Trade Finance</a>: “I found it quite challenging as the content is material that I would have historically referred companies to other service providers for advice on (i.e. EDC), but I learned a lot and can speak more confidently to the content now,” he notes.</p>
<p><a href="https://fittfortrade.com/certification"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Pursuing the reputation of the CITP designation</h2>
<p>Evan chose to apply for the <a href="https://fittfortrade.com/certification">Certified International Trade Professional CITP®|FIBP®</a> designation to “highlight my educational achievement, knowledge obtained, and to add a reputable designation to my resume, LinkedIn page, and signature line,” he says. It’s a credential he views as both reputable and meaningful, something worth showcasing across his professional profile.</p>
<p>Earning it was also another proud milestone to add to his career highlights. Understanding how valuable the designation can be going forward, he feels it adds another layer of credibility to his work:</p>
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“I’ve been told that if I were to apply to a job in the future, and all things being equal otherwise, the candidate with the CITP designation would get the job.”</p>
<p><cite></cite></p>
</span>
</blockquote>
<h2>A bright future building Canada’s trade relationships with other countries</h2>
<p>As he continues to support Canadian businesses entering international markets, Evan&#8217;s CITP designation will help reinforce the guidance he provides, grounded not only in experience, but in globally recognized best practices. It will also, if his trend in food and agriculture continues, be filled with flavourful adventures.</p>
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Want to connect with Evan?</p>
<p><strong>LinkedIn: <a href="https://www.linkedin.com/in/evan-buie/">Evan Buie, CITP</a></strong>
</div>
</div>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-evan-buie-trade-commissioner-global-affairs-canada/">CITP Spotlight: Evan Buie &#8211; Trade Commissioner, Global Affairs Canada</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Marc-André Beaupré — Senior Relationship Manager, EDC</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-marc-andre-beaupre-senior-relationship-manager-edc/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-marc-andre-beaupre-senior-relationship-manager-edc/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 19:49:19 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[CITP Designation]]></category>
		<category><![CDATA[EDC]]></category>
		<category><![CDATA[Export Development Canada]]></category>
		<category><![CDATA[FITTskills training]]></category>
		<category><![CDATA[International Trade Finance]]></category>
		<category><![CDATA[Market entry strategies]]></category>
		<category><![CDATA[trade advisor]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40694</guid>

					<description><![CDATA[<p>For Marc-André Beaupré, CITP, a career in international trade wasn’t something he set out to find—it was something he grew into through curiosity, determination, and an appreciation...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-marc-andre-beaupre-senior-relationship-manager-edc/">CITP Spotlight: Marc-André Beaupré — Senior Relationship Manager, EDC</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="grey_box" style="width:100%;">
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Earned his elite CITP®|FIBP® designation: September 2024
</div>
</div>
<p><span data-contrast="auto">For Marc-André Beaupré, CITP, a career in international trade wasn’t something he set out to find—it was something he grew into through curiosity, determination, and an appreciation for global business.</span><span data-ccp-props="{}"> </span><span id="more-40694"></span></p>
<p><span data-contrast="auto">Before joining </span><a href="https://www.edc.ca/"><span data-contrast="none">Export Development Canada (EDC),</span></a><span data-contrast="auto"> Marc-André worked in the banking sector and frequently collaborated with EDC teams. Those early interactions made a lasting impression.</span></p>
<p><span data-contrast="auto">“I collaborated with them on many clients. I was impressed by their knowledge and what they were able to do to help entrepreneurs export or import products or services,” he explains.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">He also felt drawn to the global mindset that EDC embodied. </span></p>
<p><span data-contrast="auto"><blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
“I always had an interest in other cultures from around the world. So, when the opportunity came to become an employee, I took my chance and applied. Four years later, I’m still as happy as I was on my first day working here.”</span><span data-ccp-props="{}"> </p>
<p><cite></cite></p>
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<h2>A career built through perseverance and reinvention</h2>
<p><span data-contrast="auto">When asked about his favourite career story, Marc-André doesn’t point to a single transaction, project, or deal. Instead, he points to the journey itself: “My career so far is my favorite story,” he reflects.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">That journey began far from the world of finance. “When I finished high school, I earned a vocational diploma in machining. I worked for about two years in that industry before realizing that I wanted more.” That realization led him back to school to complete his B.A.A. (Bachelor of Business Administration), marking the beginning of a complete career pivot.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">“Having no financial background or experience in the banking business, I started from the bottom and worked my way up to becoming a Senior Account Manager in the business sector and now, a Senior Relationship Manager at EDC.”</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">It’s a path built on determination—one that mirrors the resilience required for international business itself.</span><span data-ccp-props="{}"> </span></p>
<h2>Supporting Canadian exporters through strategic insight</h2>
<p><span data-contrast="auto">As a Senior Relationship Manager at EDC, Marc-André now works closely with companies seeking to </span><a href="https://www.youtube.com/watch?v=KoQ3QKCPYUA"><span data-contrast="none">grow beyond Canadian borders</span></a><span data-contrast="auto">. His progression into this role has been shaped by each step of his earlier experience—from frontline banking to complex client portfolio management.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto"><blockquote class="blockquote_end style01" align="left">
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“The path I took to get to where I am today,” he says, is one of his proudest professional accomplishments.</span><span data-ccp-props="{}"> </p>
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<p><span data-contrast="auto">That path has equipped him with a deep appreciation for what exporters face every day. His work now involves supporting businesses as they navigate risk, access financing, and pursue international opportunities—something he finds both challenging and rewarding.</span><span data-ccp-props="{}"> </span></p>
<h2>A crucial lesson: confidence matters</h2>
<p><span data-contrast="auto">One insight Marc-André wishes he had gained earlier is the importance of trusting yourself in a constantly shifting industry. </span></p>
<p><span data-contrast="auto"><blockquote class="blockquote_end style01" align="left">
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“Don&#8217;t doubt yourself. International trade is complex and always different. That&#8217;s what makes our job so interesting and captivating.”</span><span data-ccp-props="{}"> </p>
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<p><span data-contrast="auto">It’s advice that many international trade professionals learn only after years in the field, and it speaks to why continuous learning is so highly valued throughout his career.</span><span data-ccp-props="{}"> </span></p>
<h2>How FITTskills enhanced his work with exporters</h2>
<p><span data-contrast="auto">Marc-André credits </span><a href="https://fittfortrade.com/edc-fitt-online-courses"><span data-contrast="none">FITTskills training</span></a><span data-contrast="auto"> with strengthening his ability to support clients more effectively.</span></p>
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“FITT helped me better understand the reality of an exporter. Helped me have better conversations and provide better counsel for my clients. It enhanced my knowledge of the international trade business.”</span><span data-ccp-props="{}"> </p>
<p><cite></cite></p>
</span>
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<p><span data-contrast="auto">His favourite course? “</span><a href="https://fittfortrade.com/international-market-entry-strategies"><span data-contrast="none">International market entry strategies</span></a><span data-contrast="auto">. Because you learn about other culture and way of doing business to make sure that your strategies will succeed.” The frameworks, models, and case-based learning have become tools he applies daily when advising businesses preparing to scale globally.</span><span data-ccp-props="{}"> </span></p>
<p><a href="https://fittfortrade.com/certification"><img decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Why the Certified International Trade Professional (CITP®|FIBP®) designation mattered<span data-ccp-props="{}"> </span></h2>
<p><span data-contrast="auto">Encouraged by other certified professionals, Marc-André saw the </span><a href="https://fittfortrade.com/certification"><span data-contrast="none">CITP designation</span></a><span data-contrast="auto"> as the natural next step in deepening his expertise. “Thanks to other graduates holding the certification, I was looking for a way to deepen my knowledge of the international market, and the CITP seemed to be the best option.”</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Earning the certification became a meaningful personal milestone—especially given the challenges he faced balancing career and family. </span></p>
<p><span data-contrast="auto"><blockquote class="blockquote_end style01" align="left">
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“I feel proud, because I worked full-time, had a one-year-old baby when I started, and still managed to take and succeed in all the requirements and courses to get the CITP designation.”</span><span data-ccp-props="{}"> </p>
<p><cite></cite></p>
</span>
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</span></p>
<h2>A credential that strengthens long-term career growth</h2>
<p><span data-contrast="auto">Marc-André views the CITP as a powerful enabler for future opportunities. “I foresee my CITP designation playing a significant role in my future career by enhancing my credibility and expertise in international trade. This certification not only validates my knowledge but also equips me with the skills to <a href="https://tradeready.ca/2026/featured-stories/how-can-businesses-and-the-trade-professionals-who-support-them-move-forward-with-confidence-in-a-volatile-world/">navigate complex global markets</a> effectively.”</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">He also recognizes the value of joining a global network: </span></p>
<p><span data-contrast="auto"><blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
“Being part of the CITP community allows me to stay updated with industry trends and best practices, ensuring that I remain at the forefront of the international trade sector.”</span><span data-ccp-props="{}"> </p>
<p><cite></cite></p>
</span>
</blockquote><br />
</span></p>
<p><span data-contrast="auto">With grit, resilience, and determination shaping his success so far, Marc-André’s trajectory is clearly moving in one direction—upward—with no signs of slowing down.</span><span data-ccp-props="{}"> </span></p>
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Want to connect with Marc-André</p>
<p>LinkedIn: <a href="https://www.linkedin.com/in/marc-andr%C3%A9-beaupr%C3%A9-citp-fibp-51076166/">Marc-André Beaupré</a>, CITP
</div>
</div>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-marc-andre-beaupre-senior-relationship-manager-edc/">CITP Spotlight: Marc-André Beaupré — Senior Relationship Manager, EDC</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Ismail Benmezdad — Director of Operations, Kerry Logistics Inc.</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ismail-benmezdad-director-of-operations-kerry-logistics-inc/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ismail-benmezdad-director-of-operations-kerry-logistics-inc/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 20:17:50 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[CITP Designation]]></category>
		<category><![CDATA[feasibility of international trade]]></category>
		<category><![CDATA[FITTskills]]></category>
		<category><![CDATA[KLN logistics]]></category>
		<category><![CDATA[Supply Chain Management]]></category>
		<category><![CDATA[warehouse operations]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40661</guid>

					<description><![CDATA[<p>Some professionals find their way into international trade by chance. For Ismail Benmezdad, CITP, it was a deliberate choice. From early in his career, he...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ismail-benmezdad-director-of-operations-kerry-logistics-inc/">CITP Spotlight: Ismail Benmezdad — Director of Operations, Kerry Logistics Inc.</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="grey_box" style="width:100%;">
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Earned his elite CITP®|FIBP® designation: November, 2024
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<p>Some professionals find their way into international trade by chance. For Ismail Benmezdad, CITP, it was a deliberate choice. From early in his career, he was drawn to the scale and complexity of global commerce; how goods move across continents, navigate regulatory frameworks, and ultimately reach the markets and communities that rely on them.<span id="more-40661"></span></p>
<p>“I was drawn to international trade because of its complexity and global scope,” he explains.</p>
<blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
“I wanted a career that combined strategic planning, analytical problem-solving, and the opportunity to connect markets across borders.”</p>
<p><cite></cite></p>
</span>
</blockquote>
<p>That combination of strategy, execution, and global integration has defined his professional journey.</p>
<h2>Rising through the ranks: where operations meet ingenuity</h2>
<p>As Director of Operations at<strong><a href="https://ca.kln.com/"> KLN Logistics Inc</a>.,</strong> Ismail leads large-scale logistics and warehouse operations, aligning service performance with financial and strategic objectives. His career progression reflects a consistent ability to safeguard revenue, manage risk, and deliver operational transformation.</p>
<p>One pivotal experience involved a high-value shipment placed under unexpected customs hold, threatening a major client commitment.</p>
<p>“The hold would have disrupted delivery timelines and placed a strategic account at risk,” he recalls.</p>
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“By engaging customs authorities directly and aligning cross-functional teams under accelerated timelines, we mitigated the risk and preserved the client relationship.”</p>
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<p>Beyond immediate problem resolution, such situations underscore the importance of <a href="https://tradeready.ca/2023/featured-stories/supply-chain-affected-by-recent-labour-disruption-here-are-7-steps-to-mitigate-shipping-risks/">structured risk management</a> and proactive stakeholder engagement.</p>
<p>In another initiative, he led a comprehensive warehouse optimization program that reduced operating costs by more than 20% while improving service reliability.</p>
<p>“The real achievement was not only cost reduction,” he notes, “but creating a performance-driven culture that connected operational efficiency with customer outcomes.”</p>
<p>The initiative integrated process redesign, performance metrics, and targeted technology enhancements, laying groundwork for sustainable operational scalability.</p>
<h2>Engineering stronger supply chains</h2>
<p>In his leadership roles, including Director of Operations and former Terminal Manager, Ismail has overseen complex freight and warehouse networks, implementing initiatives that enhance service levels while controlling cost structures.</p>
<p>“One of the most impactful projects involved <a href="https://tradeready.ca/2022/global-value-chain/how-much-will-your-freight-charge-be-heres-how-rating-shipments-works/">optimizing freight operations</a> to simultaneously reduce transit times and operating expenses,” he explains. “The outcome strengthened both customer satisfaction and overall operational performance.”</p>
<p>These improvements were driven by disciplined route analysis, vendor negotiations, workforce alignment, and a willingness to challenge legacy processes.</p>
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His experience reinforces a fundamental principle: operational excellence is not accidental, it is systematically designed.</p>
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<h2>The lesson he wishes he learned sooner</h2>
<p>Reflecting on his career, Ismail identifies adaptability as the most critical leadership insight.</p>
<p>“The most valuable lesson I learned is that adaptability must be embedded into operational strategy,” he says.</p>
<p>“Global trade is influenced by regulatory shifts, geopolitical volatility, and market fluctuations.&#8221;</p>
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&#8220;Organizations that succeed are those that institutionalize agility—through scenario planning, diversified partnerships, and continuous improvement.”</p>
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<p>For him, adaptability is not reactive. It is a strategic design principle that strengthens enterprise resilience.</p>
<h2>FITTskills training: turning experience into strategy</h2>
<p>Ismail’s natural leadership was strengthened through formal training. Completing the <a href="https://fittfortrade.com/edc-fitt-online-courses"><strong>FITTskills program</strong></a> allowed him to reinforce years of hands-on experience with structured methodology and global best practices.</p>
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“FITTskills provided me with in-depth knowledge of international trade,” he says. “These courses have strengthened my ability to evaluate cross-border risk, regulatory exposure, and market-entry feasibility with greater strategic clarity.”</p>
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<p>One course stood out in particular: <a href="https://fittfortrade.com/feasibility-international-trade"><strong>Feasibility of International Trade</strong></a>.<br />
“It gave me the most value,” he notes. “It helped me, and I use what I learned now in my daily work.”</p>
<p><a href="https://fittfortrade.com/feasibility-international-trade"><img decoding="async" class="alignnone size-full wp-image-40141" src="https://tradeready.ca/wp-content/uploads/2025/03/Feasibility-of-International-Trade-Course-Banner.jpg" alt="Graphic promoting Feasibility of International Trade course - image of a cargo ship from above on the ocean" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2025/03/Feasibility-of-International-Trade-Course-Banner.jpg 1500w, https://tradeready.ca/wp-content/uploads/2025/03/Feasibility-of-International-Trade-Course-Banner-300x107.jpg 300w, https://tradeready.ca/wp-content/uploads/2025/03/Feasibility-of-International-Trade-Course-Banner-1024x365.jpg 1024w, https://tradeready.ca/wp-content/uploads/2025/03/Feasibility-of-International-Trade-Course-Banner-768x274.jpg 768w, https://tradeready.ca/wp-content/uploads/2025/03/Feasibility-of-International-Trade-Course-Banner-1200x428.jpg 1200w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<p>With this training, he now approaches decisions with a sharper analytical lens, balancing operational realities with long-term strategic considerations.</p>
<h2>Why he pursued the CITP designation</h2>
<p>For Ismail, applying for the <a href="https://fittfortrade.com/certification"><strong>Certified International Trade Professional (CITP)</strong></a> designation was the natural next step.</p>
<p>“I chose to apply for the CITP designation because it’s a globally recognized certification that reflects expertise and commitment in international trade,” he says.</p>
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“Earning the CITP designation was a proud and rewarding milestone for me. It validated my expertise in international trade and logistics.”</p>
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<p>Recognition matters in an industry built on trust. And for Ismail, the designation amplifies both confidence and credibility.</p>
<h2>Looking ahead: using the CITP to unlock future opportunities</h2>
<p>Ismail views the CITP designation as an enabler for expanded executive responsibility.</p>
<p>“It positions me to contribute at a more strategic level—supporting enterprise-wide supply chain optimization, cross-border growth initiatives, and long-term operational resilience.”</p>
<p>As global supply chains face increasing complexity, digitization, and geopolitical pressure, he remains focused on building systems that balance efficiency, risk management, and sustainable growth.</p>
<p><a href="https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
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<strong>Want to connect with Ismail</strong>?</p>
<p>LinkedIn: <a href="https://www.linkedin.com/in/ismail-benmezdad/">Ismail Benmezdad</a> 
</div>
</div>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ismail-benmezdad-director-of-operations-kerry-logistics-inc/">CITP Spotlight: Ismail Benmezdad — Director of Operations, Kerry Logistics Inc.</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Joshua Egba — Senior West Africa Representative, U.S. Trade and Development Agency</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-joshua-egba-senior-west-africa-representative-u-s-trade-and-development-agency/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-joshua-egba-senior-west-africa-representative-u-s-trade-and-development-agency/#comments</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 18:14:54 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[Africa trade]]></category>
		<category><![CDATA[emerging markets]]></category>
		<category><![CDATA[trade partnerships]]></category>
		<category><![CDATA[US Trade and Development Agency]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40659</guid>

					<description><![CDATA[<p>For Joshua Egba, CITP, international trade represents meaningful opportunities to develop business, shape growing nations, and foster inclusivity through partnerships. From the earliest days of...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-joshua-egba-senior-west-africa-representative-u-s-trade-and-development-agency/">CITP Spotlight: Joshua Egba — Senior West Africa Representative, U.S. Trade and Development Agency</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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Earned his elite CITP®|FIBP® designation: March, 2025
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<p>For Joshua Egba, CITP, international trade represents meaningful opportunities to develop business, shape growing nations, and foster inclusivity through partnerships. From the earliest days of his career, his work has been guided by a deep belief that economic growth is a powerful driver of development, with trade being one of the most impactful levers to unlock that growth, especially in emerging markets.<span id="more-40659"></span></p>
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“Ultimately, I chose a career in international trade because I wanted to help shape systems that create opportunity, especially in regions that have long been underserved. International trade became my conduit for doing just that.” </p>
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<p>Today, as the Senior West Africa Representative for the <a href="https://www.ustda.gov/">U.S. Trade and Development Agency</a>, Joshua stands at the heart of some of the most significant United States-Africa commercial initiatives of the past decade. His work bridges public and private sectors, connects policymakers with innovators, and turns promising ideas into development-driven trade projects with measurable impact.</p>
<h2>Where development, policy, and trade intersect</h2>
<p>Joshua’s international journey began shortly after earning his economics degree and later a master’s in international business. He was drawn to the intersection of economic empowerment and global markets—especially how trade could “create jobs, shift mindsets, and support long-term transformation.” He was also energized by the potential of public-private partnerships and the idea that smarter policy design, backed by international cooperation, could make doing business easier and more inclusive.</p>
<p>His early career placed him directly at that crossroads. Working on U.S. trade and development policy for Africa, he quickly saw how reforms, capacity building, and <a href="https://tradeready.ca/2016/trade-takeaways/global-trade-professionals-get-involved-public-private-partnerships/">public-private cooperation</a> could reshape entire market environments.</p>
<p>One of his most memorable career moments came in 2016. During this time, he was privileged to join the U.S. Secretary of Commerce and senior U.S. business executives who comprised the President&#8217;s Advisory Council on Doing Business in Africa (PAC-DBIA) on a trade mission to Nigeria. Chaired by the U.S. Secretary of Commerce, the Council was formed to advise the U.S. President on ways to strengthen commercial engagement between the U.S. and Africa.</p>
<p>This trip provided an opportunity for the PAC-DBIA members to gather facts about the commercial opportunities and challenges in Nigeria and Rwanda, report back to the U.S. President with strong and actionable recommendations, and develop policy ideas that would benefit both countries and raise the commercial relationship to the next level.</p>
<p>Joshua’s work was instrumental to the initiative&#8217;s success. “I helped lay the groundwork for the formation of Nigeria’s Presidential Enabling Business Environment Council (PEBEC)—a powerful example of how trade facilitation and investment climate reform could be localized and led by national champions.&#8221;</p>
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&#8220;This experience reinforced for me the real-world impact that well-structured trade initiatives can have.”</p>
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<h2>Driving innovation through U.S.–Africa partnerships</h2>
<p>More recently, Joshua was part of a 2022 transportation-technology initiative at the Port of Abidjan in Côte d’Ivoire—a project that he is proud of.</p>
<p>“In 2022, I worked on an activity where a U.S. entity that develops intelligent transportation systems to improve freight transportation piloted their technology at the Port of Abidjan,” he says. The project explored how smart systems could alleviate congestion, streamline cargo flows, and support the country&#8217;s growing logistics sector.</p>
<p>The effort was built on earlier U.S.–Africa knowledge-exchange programs and showed how reverse trade missions and pilot studies can directly shape local infrastructure plans. In the end, his work paid off: “The project would ultimately assist Cote d’Ivoire’s Ministry of Transport in developing a truck parking and logistics center using technologies from a U.S. company.”</p>
<p><a href="https://fittfortrade.com/international-market-entry-strategies"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-40197" src="https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner.jpg" alt="" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner.jpg 1500w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-300x107.jpg 300w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-1024x365.jpg 1024w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-768x274.jpg 768w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-1200x428.jpg 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Partnerships as a cornerstone to trade reform</h2>
<p>There are many insights Joshua has picked up over his 15-year career, but one stands out above the rest:</p>
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“I have learned that in <a href="https://tradeready.ca/2018/topics/market-entry-strategies/what-i-learned-from-20-years-of-experience-in-tough-emerging-markets/">emerging and frontier markets</a>, especially those facing major infrastructure gaps, partnerships are the foundation of meaningful trade reform.”</p>
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<p>He saw this truth in action in 2024, when he met the CEO and board of a multilateral financial institution alongside his agency’s department head. Together, they shared deal pipelines and collaborated on a green and sustainable infrastructure workshop and, by doing this, their two agencies were able to catalyze interest and investment in projects that enhance trade.</p>
<p><a href="https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Gaining a globally recognized credential while broadening his network</h2>
<p>Alongside his vast knowledge and 15 years of experience in trade, Joshua decided to pursue his <a href="https://fittfortrade.com/certification">Certified International Trade Professional (CITP®|FIBP®)</a> designation for two reasons:</p>
<p>“The CITP designation demonstrates to stakeholders that I have been certified by a <a href="https://fittfortrade.com/about-us">globally recognized institution.</a> I am also interested in networking with CITP designation holders to broaden my contact database and facilitate stronger trade connections.”</p>
<p>When he earned the designation, he was eager to share the news. “I was delighted,” he says, adding, “I immediately announced to my family, friends and colleagues, and to my contacts on LinkedIn.&#8221;</p>
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&#8220;This is my first professional qualification, and one that I will treasure. The <a href="https://tradeready.ca/2025/featured-stories/citp-pathways/">CITP certifies me</a> for such important skills as ethics and professionalism required to practice at the highest level.”</p>
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<h2>Opening new doors in global leadership</h2>
<p>Looking ahead, Joshua sees the CITP playing a critical role in his long-term aspirations. Hoping to serve on boards of international entities, he feels “the CITP ratifies my capacity to fulfil high-level international trade responsibilities across the world.”</p>
<p>As he continues shaping U.S.–Africa trade frameworks, building infrastructure partnerships, and strengthening West Africa’s trade environment, Joshua stands poised to expand his influence even further.</p>
<p>His combination of experience, credibility, and globally recognized certification is already paving the way for great change and opportunities across nations and continents.</p>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-joshua-egba-senior-west-africa-representative-u-s-trade-and-development-agency/">CITP Spotlight: Joshua Egba — Senior West Africa Representative, U.S. Trade and Development Agency</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Ted Lomond — President &#038; CEO, North Atlantic</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/ted-lomond-citp/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/ted-lomond-citp/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Wed, 11 Feb 2026 19:21:45 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[CITP Spotlight]]></category>
		<category><![CDATA[energy sector]]></category>
		<category><![CDATA[green hydrogen]]></category>
		<category><![CDATA[hydrogen sector]]></category>
		<category><![CDATA[international expansion]]></category>
		<category><![CDATA[International Trade Finance]]></category>
		<category><![CDATA[North Atlantic]]></category>
		<category><![CDATA[renewable-energy]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40643</guid>

					<description><![CDATA[<p>For Ted Lomond, CITP, international trade isn’t an isolated field—it is the progression of a career devoted to business and economic development. His path through...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/ted-lomond-citp/">CITP Spotlight: Ted Lomond — President &#038; CEO, North Atlantic</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="grey_box" style="width:100%;">
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Earned his elite CITP®|FIBP® designation: February 2025
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<p>For Ted Lomond, CITP, international trade isn’t an isolated field—it is the progression of a career devoted to business and economic development. His path through high-profile government positions, global market strategy, and the renewable energy sector underscores this path, one that has seen him build powerful relationships that shape regional and international growth.<span id="more-40643"></span></p>
<p>His early work as Deputy Minister responsible for International Trade and Tourism for the <a href="https://www.gov.nl.ca/">Government of Newfoundland and Labrador</a> showed him how trade can strengthen industries and communities alike.</p>
<p>“I worked directly with industry to promote economic development through trade,” he says. It’s a foundation that prepared him for his current role as President and CEO of <a href="https://northatlantic.ca/leadership/">North Atlantic</a>, an Atlantic-based energy company now moving confidently into international renewable markets.</p>
<h2>Expanding industries and horizons</h2>
<p>Throughout his career, Ted has had a front-row seat to the growth of companies aiming to expand internationally. His favourite stories often come from watching small, rural businesses flourish either in new markets or locally.</p>
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“It was always rewarding to see companies—particularly those from small rural communities—be successful in international markets.”</p>
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<p>For example, “One small aviation training company I worked with went on to become a major employer in the region,” he recalls.</p>
<h2>Leading the future of clean energy exports</h2>
<p>Today, Ted’s ambitious work centers around leading North Atlantic through the global energy transition. His mandate is far from small.</p>
<p>“Right now, I’m leading a regional energy company through energy transition using cost discipline and aggressive diversification into low-carbon product lines such as hydrogen and its derivatives, renewable diesel, and energy efficiency,” he explains.</p>
<p>North Atlantic’s growth strategy includes developing global markets for renewable energy, backed by major infrastructure plans. These include a 320 MW wind farm, a hydrogen generation plant capable of producing 30,000 tonnes of green hydrogen, and a hydrogenation plant that converts hydrogen into a Liquid Organic Hydrogen Carrier (LOHC) for export.</p>
<p>At the same time, North Atlantic has been pursing international expansion and recently completed the purchased the second largest refinery in France at Gravenchon. Operating as North Atlantic Energies, they are now a major player in the downstream oil sector in France and are assessing the potential for green hydrogen produced in Newfoundland and Labrador to replace a portion of the grey hydrogen used at the facility.</p>
<p>Projects of this scale require deep international trade knowledge—from regulatory alignment to logistics, financing, and <a href="https://tradeready.ca/explainer/mastering-the-art-of-competitor-analysis-a-comprehensive-guide/">market analysis</a>. It’s one of the reasons Ted’s background and experience in trade is so valuable in the fast-moving renewable sector.</p>
<h2>Prepare well, follow up consistently, and exercise patience</h2>
<p>Throughout his career, Ted has seen countless companies pursue international markets, and he’s learned that success rarely comes quickly or easily.</p>
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“Determination and patience are required. You need to commit the necessary time and resources to develop new markets.”</p>
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<p>He has also often witnessed companies approach trade missions or foreign meetings without doing the groundwork required. “I have been involved in numerous trade missions and too often have seen firms not preparing in advance. Without <a href="https://tradeready.ca/explainer/how-to-do-customer-research/">understanding your potential customer</a>, you are not able to articulate what problem you can solve or the value you can bring.”</p>
<p>Equally critical, he adds, is making the effort to circle back with contacts—even if it’s simply to say thanks.</p>
<p>“I have seen firms not properly follow up with leads. Many times, companies return from international business meetings and fail to reconnect in a timely fashion or even thank potential customers for the meeting. Sometimes the organizers of trade activities contribute to this by focusing on the number of attendees vs. the readiness of participants.”</p>
<p><a href="https://fittfortrade.com/international-trade-finance"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-38741" src="https://tradeready.ca/wp-content/uploads/2021/10/FITTtradeReadyBannersCourse5.png" alt="Financial documents promotional image for international trade finance course" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2021/10/FITTtradeReadyBannersCourse5.png 1500w, https://tradeready.ca/wp-content/uploads/2021/10/FITTtradeReadyBannersCourse5-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2021/10/FITTtradeReadyBannersCourse5-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2021/10/FITTtradeReadyBannersCourse5-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2021/10/FITTtradeReadyBannersCourse5-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Applying FITTskills knowledge to his leadership role in the energy sector</h2>
<p>When Ted began steering North Atlantic toward international renewable energy markets, the <a href="https://fittfortrade.com/edc-fitt-online-courses">FITTskills program</a> helped expand his perspective.</p>
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“I thought the courses were comprehensive and useful given my current role leading a company focused on the successful export of renewable green hydrogen from Newfoundland and Labrador to Europe.”</p>
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<p>Because the hydrogen sector is so new, “<a href="https://fittfortrade.com/cost-and-pricing-analysis">pricing</a>, offtake durations, transportation routes, and means of conveyance are still in flux,” the courses add value during the formative stages of working in this emerging sector.</p>
<p>He found <a href="https://fittfortrade.com/international-trade-finance">International Trade Finance</a> particularly useful, in this regard, citing it as his favourite course. “Some of the material was new to me and has been useful as we look at the types of financing that will be necessary for developing new, less carbon-intensive industries.”</p>
<h2>Gaining a “common language” with the CITP</h2>
<p>In developing markets for clean hydrogen, Ted regularly collaborates with international partners, governments, and export development agencies. Many individuals within these groups hold the <a href="https://fittfortrade.com/certification">Certified International Trade Professional (CITP®|FIBP®)</a> designation, and that peer recognition played a role in his decision.</p>
<p>“I see the advantage of having the CITP designation as a means of establishing a common language and approach to the work,” he says.</p>
<p>In addition to creating useful dialogue between contacts, the CITP designation was also indicative of his constant learning mindset: “I am definitely a lifelong learner and enjoy learning new things. I feel the CITP designation is a significant credential and I have a sense of accomplishment having achieved it,” he says.</p>
<p>Looking ahead, he sees the credential as both a professional signal and a strategic tool.</p>
<blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
“I think the CITP designation will serve as a sort of shorthand in quickly conveying information about my education and experience. I’m looking forward to engaging the network of other CITP credited individuals working in international trade.”</p>
<p><cite></cite></p>
</span>
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<p><a href="https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>A leader shaping Canada’s renewable trade future</h2>
<p>Guided by strategic insight and a long-standing commitment to economic growth, Ted Lomond has become a driving force in Canada’s transition toward renewable energy. At the helm of one of Atlantic Canada’s most forward-looking export initiatives, he is helping carve out Canada’s place in fast-growing clean-energy markets around the world.</p>
<p>With his CITP designation underscoring the depth of his international trade expertise, Ted continues to build strong global partnerships and set the pace for what Canada’s energy future can look like. There is little doubt he will remain a defining leader in both the trade and clean-energy spheres for years to come.</p>
<p><div class="grey_box" style="width:100%;">
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<strong><span data-preserver-spaces="true">Want to connect with Ted?</span></strong></p>
<p><span data-preserver-spaces="true">LinkedIn: <a href="http://linkedin.com/in/ACoAABrHvloBD4BBNPb1WcHugfZKv7uftbLpNkM?miniProfileUrn=urn%253Ali%253Afs_miniProfile%253AACoAABrHvloBD4BBNPb1WcHugfZKv7uftbLpNkM&amp;skipRedirect=true&amp;miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABrHvloBD4BBNPb1WcHugfZKv7uftbLpNkM">Ted Lomond, CITP</a></span><span data-preserver-spaces="true">
</div>
</div></span></p>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/ted-lomond-citp/">CITP Spotlight: Ted Lomond — President &#038; CEO, North Atlantic</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Philippe Ferland, Market Advisor, Europe, Invest in Canada</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-philippe-ferland/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-philippe-ferland/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Tue, 03 Feb 2026 20:56:38 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[CITP Spotlight]]></category>
		<category><![CDATA[cultural competence]]></category>
		<category><![CDATA[Invest in Canada]]></category>
		<category><![CDATA[Market entry strategies]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40626</guid>

					<description><![CDATA[<p>For Philippe Ferland, CITP, the path into international trade was organic, unfolding naturally as his curiosity and analytical strengths aligned with a growing opportunity. After...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-philippe-ferland/">CITP Spotlight: Philippe Ferland, Market Advisor, Europe, Invest in Canada</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="grey_box" style="width:100%;">
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Earned his elite CITP®|FIBP® designation: February, 2025
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<p>For Philippe Ferland, CITP, the path into international trade was organic, unfolding naturally as his curiosity and analytical strengths aligned with a growing opportunity.</p>
<p>After completing his master’s degree, he was approached by the manager of the Business Intelligence team at <a href="https://www.investcanada.ca/">Invest in Canada</a>, who encouraged him to apply for her newly forming team. He did, and it changed the course of his career.<span id="more-40626"></span></p>
<p>“I began in a research-focused role where I developed reports related to foreign direct investments and international trade and transitioned to a client-focused role later in my career,” Philippe explains. The shift not only expanded his responsibilities, but deepened his understanding of global investment flows and the human connections behind them.</p>
<h2>From research to real-world trade interactions</h2>
<p>One of Philippe’s most memorable experiences came when he hosted his first site visit—a week-long tour across Quebec and Ontario with the CEO of an Austrian company. Coordinating the agenda required meticulous planning involving extensive collaboration between two provincial partners.</p>
<p>“It wasn’t until the Saturday before the visit that I completed the agenda and sent it to the company,” he recalls. The CEO jokingly admired how “hard-working public servants must be in Canada for doing work on a Saturday.”</p>
<p>The week that followed was a success on every front. Philippe served not only as a guide to Canadian opportunities but as a cultural bridge between Canada and Austria. When the visit ended, the company identified several ideal factory locations and expressed continued interest in investing. The CEO even gifted Philippe Austrian chocolates and wine, small tokens of gratitude for a job exceptionally well done.</p>
<h2>Seeing world leaders in action</h2>
<p>Another favourite moment in Phillipe’s career came during the 2023 CERAWeek in Texas, one of the world&#8217;s premier energy events, founded by Cambridge Energy Research Associates. There, Philippe unexpectedly found himself sharing the convention floor with a notable guest:</p>
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“We saw John Kerry just casually walk by the Canadian booth every morning… it was always a surprise to us—seeing him in person.&#8221;</p>
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<p>He adds that he was impressed that the Former US secretary of state did not have an extensive security detail and seemed entirely at ease.</p>
<h2>Shaping the energy sector with a cornerstone report</h2>
<p>While Philippe’s client-facing work keeps him engaged daily, one of his proudest professional achievements comes from his earlier research days as a Business Intelligence Analyst: “I wrote a comprehensive report on the battery supply chain that broke down opportunities to attract investment across every stage of it,” he explains. It was a major undertaking—months of interviews with industry experts and analysis condensed into a single strategic document.</p>
<p>The result? The report received significant praise internally and became a cornerstone of Invest in Canada’s national strategy for the sector. It also gave Philippe a deep expertise in an industry critical to Canada’s future competitiveness, expertise he continues to apply in his work today.</p>
<p>“Getting to write such a useful piece of research to the organization was really rewarding. The knowledge I gained writing it has supported all the work I&#8217;ve done in the sector ever since.”</p>
<h2>Patience and experience lead to “second-nature” instincts</h2>
<p>Reflecting on what he wishes he knew earlier in his career, Philippe emphasizes patience and persistence, stating:</p>
<blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote">“It takes time to fully develop into a role in this space. International trade is a complex subject with many nuances, and you won&#8217;t have all the answers immediately. However, over time, you&#8217;ll be exposed to enough scenarios that your ability to handle most situations will become second nature.”</p>
<p><cite></cite></p>
</span>
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<p>It’s advice that mirrors his own growth—from researcher, to advisor, to a trusted liaison between foreign investors and Canadian opportunity.</p>
<h2>How the FITTskills program expanded his global perspective</h2>
<p>Philippe’s decision to pursue the <a href="https://fittfortrade.com/edc-fitt-online-courses">FITTskills program</a> helped broaden his horizons beyond niche focuses. He liked how the courses were straightforward and accessible while also offering important information to anyone looking to work in international trade. He also found particular value in the rounded view of trade that the program gave him:</p>
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<span>
<p class="end-quote">“These courses helped broaden my horizons and see the bigger picture when interacting with my own clients.”</p>
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<p>He also felt that his favourite course, <a href="https://fittfortrade.com/international-market-entry-strategies">International Market Entry Strategies</a>, stood out for its cultural insights. “The component on cultural considerations was really interesting… and pushed me to be more conscious of these matters in my own day-to-day work interacting with clients from different European countries,” he says.</p>
<p><a href="https://fittfortrade.com/international-market-entry-strategies"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-40197" src="https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner.jpg" alt="" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner.jpg 1500w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-300x107.jpg 300w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-1024x365.jpg 1024w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-768x274.jpg 768w, https://tradeready.ca/wp-content/uploads/2025/04/International-Market-Entry-Strategies-Course-banner-1200x428.jpg 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Wanting the CITP from the get-go</h2>
<p>For Philippe, applying for the <a href="https://fittfortrade.com/certification">Certified International Trade Professional (CITP®|FIBP®)</a> designation was a natural extension of his learning.</p>
<p>“It was the goal I was aiming for by taking the courses. Being designated as a Certified International Trade Professional shows I have the knowledge and skills necessary to succeed in this field,” he explains.</p>
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<span>
<p class="end-quote"><br />
“Like being a certified accountant, the designation builds trust from your clients.”</p>
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<p>He also felt a deep sense of satisfaction in achieving something new in his career progression.</p>
<h2>A path to an established community and new opportunities</h2>
<p>Looking ahead, he sees the CITP as an asset for future opportunities—particularly in roles within the foreign service, where the credential is known and respected.</p>
<blockquote class="blockquote_end style01" align="left">
<span>
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“Seeing that the CITP designation is quite common for those working on the trade side in the foreign service,” he says, adding, “it can open doors for me there should I decide to apply in the future.”</p>
<p><cite></cite></p>
</span>
</blockquote>
<p>Already a meaningful contributor to Canada’s trade ecosystem, Philippe is well-positioned to deepen his impact in the years ahead. His strong research foundation, analytical approach, and steady dedication set the stage for many more achievements to come.</p>
<p><a href="https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<p>&nbsp;</p>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-philippe-ferland/">CITP Spotlight: Philippe Ferland, Market Advisor, Europe, Invest in Canada</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Ana Rosetephane Quilas, Manager for Corporate and Executive Governance, Board Affairs, Soluis Group</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ana-rosetephane-quilas/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ana-rosetephane-quilas/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Tue, 20 Jan 2026 17:19:12 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[Market Entry Strategies]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40607</guid>

					<description><![CDATA[<p>Transitioning from healthcare to global commerce isn’t a typical career path, but for Ana Rosetephane Quilas, CITP, it was a leap that transformed her professional...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ana-rosetephane-quilas/">CITP Spotlight: Ana Rosetephane Quilas, Manager for Corporate and Executive Governance, Board Affairs, Soluis Group</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="grey_box" style="width:100%;">
<div class="grey_box_content">
Earned her elite CITP®|FIBP® designation: February, 2025
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</div>
<p>Transitioning from healthcare to global commerce isn’t a typical career path, but for Ana Rosetephane Quilas, CITP, it was a leap that transformed her professional journey.<span id="more-40607"></span></p>
<p>“I originally trained as a professional nurse and gained valuable experience working abroad, which exposed me to different cultures, industries, and ways of thinking,” Ana recalls. “However, I wanted to challenge myself beyond the healthcare sector and pursue a career that would allow me to think strategically, solve complex problems, and engage in cross-border opportunities.”</p>
<p>That decision led Ana to pursue an MBA from the University of Cumbria in the UK, a move that opened the door to a new world of trade and global business development.</p>
<h2>From healthcare to high-tech: building a global career</h2>
<p>Ana’s transition into international business was as bold as it was successful. After earning her MBA, she joined Edify, a tech company specializing in immersive experiences for education and training. Over time, she developed expertise in <a href="https://fittfortrade.com/international-market-entry-strategies">market entry strategies</a>, <a href="https://fittfortrade.com/feasibility-international-trade">feasibility studies</a>, and <a href="https://fittfortrade.com/risk-analysis-and-management">risk management</a>, helping the company expand its global footprint.</p>
<p>When Edify merged with <a href="https://www.soluis.com/">Soluis Group</a>, a leader in immersive technology for real estate and construction, Ana’s role evolved again. She helped integrate both companies’ processes, aligning commercial operations and strategic goals across multiple international markets.</p>
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“Through this experience, I gained a deeper understanding of <a href="https://fittfortrade.com/exportvisionboard">global market expansion</a> and the complexities of scaling a business internationally.”</p>
<p><cite></cite></p>
</span>
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<h2>Expanding business horizons in the Middle East</h2>
<figure id="attachment_40610" aria-describedby="caption-attachment-40610" style="width: 840px" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="size-large wp-image-40610" src="https://tradeready.ca/wp-content/uploads/2026/01/ana-R-Quilas-delivering-presentations-and-demos-1024x576.png" alt="Collage of photos of Ana Rosetephan Quilas, CITP delivering presentations and product demos at international events across the Middle East and Southeast Asia" width="840" height="473" srcset="https://tradeready.ca/wp-content/uploads/2026/01/ana-R-Quilas-delivering-presentations-and-demos-1024x576.png 1024w, https://tradeready.ca/wp-content/uploads/2026/01/ana-R-Quilas-delivering-presentations-and-demos-300x169.png 300w, https://tradeready.ca/wp-content/uploads/2026/01/ana-R-Quilas-delivering-presentations-and-demos-768x432.png 768w, https://tradeready.ca/wp-content/uploads/2026/01/ana-R-Quilas-delivering-presentations-and-demos-1200x675.png 1200w, https://tradeready.ca/wp-content/uploads/2026/01/ana-R-Quilas-delivering-presentations-and-demos.png 1379w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /><figcaption id="caption-attachment-40610" class="wp-caption-text">Ana Rosetephane Quilas, MBA, CITP, delivering presentations and product demos at international events across the Middle East and Southeast Asia</figcaption></figure>
<p>“One of the most rewarding experiences in my career has been supporting the expansion of our business in the Middle East, particularly in the <a href="https://www.weforum.org/stories/2025/01/bridging-divides-the-uae-as-a-collaborative-blueprint-for-a-volatile-world-20bedb841a/">UAE</a> and Saudi Arabia,” Ana shares. Her work involved conducting in-depth market research, understanding local regulations, and engaging with key stakeholders.</p>
<p>Representing the company abroad became one of the highlights of her career. “I’ve had the opportunity to engage in client-facing meetings, deliver presentations, and conduct product demos in countries like Saudi Arabia, the UAE, and Malaysia,” she says.</p>
<p>These interactions not only strengthened her company’s market presence but also reinforced Ana’s passion for bridging global business opportunities through strategic partnerships and immersive technology solutions.</p>
<p>She also played a crucial role in supporting Edify’s $5 million Series A funding, assisting with due diligence and investor <a href="https://www.youtube.com/watch?v=yNKaUgudHKI">negotiations</a>—all aspects of work that reinforced her passion for global business and trade.</p>
<h2>Pivotal career moments that led to leadership roles</h2>
<p>When Ana earned her MBA, it marked a pivotal shift in her career. It gave her the strategic mindset needed to navigate complex global business environments and take on leadership roles at Soluis and Edify.</p>
<p>With her business acumen, she’s been able to support C-Suite executives with adaptability, analytical thinking, and a deep understanding of international business dynamics. Her role has been instrumental in executing strategic initiatives, managing cross-border operations, and ensuring the smooth implementation of key business decisions in global markets.</p>
<h2>Market entry strategy: a project that delivered results</h2>
<p>“One of my standout projects was developing market entry strategies for clients looking to expand internationally,” she explains. “Whether it was helping a Hong Kong-based frozen sushi company enter the U.S. market or supporting an immersive tech company’s expansion in the Middle East, I enjoyed crafting approaches that addressed regulatory, financial, and operational challenges while ensuring business sustainability.”</p>
<p>One of the most valuable lessons that Ana has learned over the years is the importance of adaptability.</p>
<p>“International trade is constantly evolving due to <a href="https://www.youtube.com/watch?v=iGVr1fQucb0">shifting regulations, geopolitical events</a>, and market trends.&#8221;</p>
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<span>
<p class="end-quote"><br />
&#8220;Early in my career, I believed that having a solid strategy was enough, but I quickly realized that the ability to pivot, adjust, and think on my feet is just as crucial.”</p>
<p><cite></cite></p>
</span>
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<p>That mindset continues to guide her work today, in her new role in corporate governance and executing business strategy and key decisions made by top executives across multiple entities of Soluis Group.</p>
<h2>FITTskills courses: bridging knowledge and real-world practice</h2>
<p>Ana emphasizes how the <a href="https://fittfortrade.com/edc-fitt-online-courses">FITTskills program</a> provided the structure and theoretical foundation she needed to complement her hands-on experience.</p>
<blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
“The FITTskills courses provided me with a structured, in-depth understanding of international trade. They complemented my hands-on experience by giving me the frameworks and methodologies needed to approach trade challenges more strategically.”</p>
<p><cite></cite></p>
</span>
</blockquote>
<p>Courses like <a href="https://fittfortrade.com/international-market-entry-strategies">international market entry</a>, and <a href="https://fittfortrade.com/international-trade-finance">trade finance</a>, for example, helped her craft data-driven strategies for her clients. They also reinforced her ability to assess financial viability, mitigate risks, and structure deals more effectively—skills that have been invaluable in her career.</p>
<h2>Putting knowledge into practice with the <a href="https://fittfortrade.com/international-market-entry-strategies">International Market Entry Strategies</a> course</h2>
<p>Ana’s favourite course comes as no surprise: “The International Market Entry Strategies course stood out to me because of its real-world applicability,” she says. “It provided a comprehensive understanding of different entry modes, risk assessments, and strategic considerations when expanding into new markets.”</p>
<p><a href="http://https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-large wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png" alt="CITP banner, business woman on a call" width="840" height="299" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Pursuing formal validation with the CITP designation</h2>
<p>Ana’s decision to earn her <a href="https://fittfortrade.com/certification">Certified International Trade Professional (CITP)</a> designation stemmed from her desire to formally validate her global trade expertise. “I pursued the CITP designation because I wanted to formally recognize my expertise in international trade and strengthen my credibility in the field.”</p>
<p>She adds,</p>
<blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
&#8220;The designation is globally respected and signals a high level of competency, which is crucial when working with clients, investors, and international business leaders.”</p>
<p><cite></cite></p>
</span>
</blockquote>
<p>Having transitioned from healthcare into international business, the CITP designation helped her validate her skillset and solidify her career shift. With it, she can demonstrate her commitment to mastering global trade, positioning her as a trusted advisor in market entry and expansion strategies.</p>
<h2>Looking ahead: leading with purpose and expertise</h2>
<p>For Ana, earning her CITP wasn’t just a credential—it was a milestone. “Earning the CITP designation was a proud moment for me,” she says. “It represented years of learning, hands-on experience, and dedication to international trade.”</p>
<p>She views the designation as both an affirmation of her journey and a springboard for what’s next.</p>
<p><blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
“The CITP designation will play a crucial role in advancing my career as I continue to expand my consultancy in market entry strategy services.”</p>
<p><cite></cite></p>
</span>
</blockquote><br />
In the long term, she wants to take on more leadership roles in global trade initiatives, possibly working with international institutions or advising businesses on large-scale expansion projects—and the CITP will help with this ambition.</p>
<h2>A future shaped by <a href="https://fittfortrade.com/certification-process">global trade certification</a></h2>
<p>As Ana continues to guide companies through international expansion, her story serves as a reminder of how courage, adaptability, and lifelong learning can redefine a career. From healthcare to high-tech, she’s proof that a global trade certification doesn’t just prove expertise, it empowers professionals to drive transformation across industries and borders.</p>
<p><div class="grey_box" style="width:100%;">
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<strong><span data-preserver-spaces="true">Want to connect with Ana?</span></strong></p>
<p><span data-preserver-spaces="true">LinkedIn: <a href="https://www.linkedin.com/in/ana-rosetephane-quilas-mba-citp-fibp-rn-950ab2185/">Ana Rosetephan Quilas, MBA, CITP</a></span><span data-preserver-spaces="true">
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<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-ana-rosetephane-quilas/">CITP Spotlight: Ana Rosetephane Quilas, Manager for Corporate and Executive Governance, Board Affairs, Soluis Group</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Ramón Pinto, President &#038; CEO, SOLUPAPER LLC</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/ramon-pinto-citp/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/ramon-pinto-citp/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Tue, 13 Jan 2026 21:25:13 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40594</guid>

					<description><![CDATA[<p>Ramon Pinto's career began with an ambitious teenage venture importing clothing from the U.S. to sell at home and eventually led him across borders, industries, and continents in the field of international trade.</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/ramon-pinto-citp/">CITP Spotlight: Ramón Pinto, President &#038; CEO, SOLUPAPER LLC</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="grey_box" style="width:100%;">
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Earned his elite CITP®|FIBP® designation: November, 2024
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<p>From the young age of sixteen, living in his hometown in Venezuela with modest savings and bold aspirations, Ramón Pinto knew he wanted to pursue a life of international entrepreneurship. It began as an ambitious teenage venture importing clothing from the United States to sell at home and ignited a passion that would eventually lead him across borders, industries, and continents and to the field of international trade. <span id="more-40594"></span></p>
<h2>A journey shaped by curiosity, ethics, and global ambition</h2>
<p>When Ramón later immigrated to Canada, he arrived with a clear sense of purpose: he wanted to build a career in global business the right way. He was drawn to the idea of importing and exporting, but wanted to do so with <a href="https://tradeready.ca/2018/topics/feasibility-of-international-trade/heres-how-to-factor-in-the-costs-of-ethical-sourcing-to-your-bottom-line/">ethical standards and practices</a>—especially those set by developing countries.</p>
<blockquote class="blockquote_end style01" align="left">
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Understanding the often uneven landscape in global economies, he wanted to move products from counties with competitive advantages to developing nations.</p>
<p><cite></cite></p>
</span>
</blockquote>
<p>By doing this, he could create access to products that weren’t easily made in developing countries, either because these countries had limited production capacity, or because certain products were far more expensive locally.</p>
<p>He could put in-demand items into the hands of common consumers in developing nations. Moreover, he could make a meaningful impact on global markets, a driving force that is still part of his business to this day.</p>
<p>After college, he threw himself into entrepreneurship right away. His first company was an advertising and marketing business, a venture that would introduce him to the paper industry, a field that he is still in today.</p>
<p>Today, his business is <a href="https://www.solupaper.com/">SOLUPAPER LLC</a>, and under 14 years of careful guidance and leadership by Ramón it has grown into a trusted global partner with a strong international footprint.</p>
<h2>$15 million growth built on relationships and integrity</h2>
<p>Ramón speaks openly about the early challenges of building a company, the doubts, the <a href="https://fittfortrade.com/risk-analysis-and-management">risks</a>, the feeling of being a newcomer in an industry dominated by giants.</p>
<p>“In the beginning, everything seems overwhelming,” he says. Competing with established players, earning supplier trust, and securing capital required persistence and clarity of purpose.</p>
<p>He started with $60,000 in working capital but his willingness to remain focused, trust the process, and learn from every challenge has skyrocketed the company’s growth. Currently, SOLUPAPER has earned over $15 million in sales for four consecutive years, a milestone Ramon credits to a belief in building authentic relationships, mutual trust, and honesty.</p>
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“As a newcomer, the challenge wasn’t just about offering quality products, it was about proving that we could be a reliable option. Earning the trust of suppliers was one of our toughest challenges.&#8221;</p>
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<p>&#8220;We had to show that we were serious, that we’d be around for the long haul, and that our business relationships were about more than just transactions. They were partnerships for mutual growth.”</p>
<p>He also believes a commitment to transparency worked wonders. He made sure his business and teams delivered on promises, remained accessible, and were honest about what they could and couldn’t do at each stage.</p>
<h3>Using a creative mindset to finance growth</h3>
<p>Capital constraints also shaped his leadership. With tight resources in the business’s early years, Ramón took a sustainable approach:</p>
<p>“Instead of taking quick, expensive routes, we focused on sustainable expansion, reinvesting our profits and seeking financing only when absolutely necessary. It wasn’t easy, and many times it felt like we wouldn’t make it, but every financial hurdle taught us to be more resilient and manage our resources efficiently.&#8221;</p>
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&#8220;The key was always keeping the long-term vision in mind, knowing that each sacrifice today would bring us closer to success tomorrow.” </p>
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<h2><a href="https://fittfortrade.com/situational-analysis">Knowing when and how to grow</a> with cross-border trade: decisions based on data and trends</h2>
<p>As the business grew, Ramon realized that his company could not afford to stand still. The industry and market were changing rapidly, so he knew his brand had to adapt to new technologies, consumer trends, and market demands to keep its competitive edge. “We had to innovate continuously, not just in our products but in the way we did business,” he recalls.</p>
<p>One of the most decisive moments in his career came with the decision to expand the company’s product line and explore new markets. Understanding that the company couldn’t stick to what they already knew, he and his teams had to take some calculated risks to keep growing:</p>
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“We made decisions based on data analysis and trends, and we weren’t afraid to invest in areas that seemed uncertain.&#8221;</p>
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<p>&#8216;Today, that vision has allowed us to maintain a solid sales trajectory and continue moving forward despite industry shifts.”</p>
<h2>Valuable lessons from a storied career in global trade</h2>
<p>With all his years of experience in international business, Ramón has learned many lessons along the way. These include the following:</p>
<ul>
<li><strong>Patience is key:</strong> Results don’t come overnight, but every step forward, no matter how small, brings you closer to your goals.</li>
</ul>
<ul>
<li><strong>Trust is earned daily:</strong> Whether with clients, suppliers, or your team, your reputation is what really sets you apart.</li>
</ul>
<ul>
<li><strong>Never stop learning:</strong> Every challenge is an opportunity to grow, adapt, and improve.</li>
</ul>
<ul>
<li><strong>Teamwork is essential:</strong> You can&#8217;t do it alone. Surround yourself with people who share your vision and are committed at every stage of the journey.</li>
</ul>
<p>Today, after over a decade of experience and steady growth, Ramón can proudly say that what started as a small dream with $60K has paid off in ways he and his valued team couldn’t have imagined.</p>
<p>“As we continue to grow, we remain committed to the same values that guided us in the beginning: trust, adaptability, and perseverance.”</p>
<p>To all the entrepreneurs starting out today, Ramón offers sound advice:</p>
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“Don’t give up. The obstacles will be many, but each one brings an important lesson. If you continue forward with passion and dedication, success will come.&#8221;</p>
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<p>&#8220;Entrepreneurship is a marathon, not a sprint. If you’re able to learn from obstacles and keep your eyes on your goals, the future is yours.”</p>
<p>He also has more practical guidance as well:</p>
<p>“Make sure you are as clear as possible about the terms of <a href="https://www.youtube.com/watch?v=yNKaUgudHKI">negotiation</a>, and clarify <a href="https://fittfortrade.com/incoterms-2020-training">Incoterms</a> because not everyone knows them.”</p>
<h3><strong>Supplying global giants and seeing impact in real-time</strong></h3>
<p>One of Ramón’s proudest accomplishments is supplying transnational corporations, such as Smurfit, PepsiCo, and McDonald’s with SOLUPAPER products.</p>
<p>“It feels very good to drop by a supermarket and see products that are packed with material supplied by your company and team.”</p>
<p><a href="http://https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Earning his CITP marked a major milestone in Ramón’s already successful career journey</h2>
<p>Ramón pursued his <a href="https://fittfortrade.com/certification"><strong>CITP®|FIBP® designation</strong></a> to reinforce his credibility and commitment to the highest standards in international trade.</p>
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“Being part of such a well-recognized organization, coupled with the extensive experience I’ve gained, marks a major milestone in my career. This is a major achievement on my path as both a professional and a business owner.” </p>
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<p>Moving forward, he sees the designation as a key asset that will add a competitive edge to his professional profile. “It will not only help me stand out but also empower me to continue expanding my career in a more global context.”</p>
<p>Starting out as a determined teenager just testing the waters of importing, Ramón has now grown into a seasoned leader of a multi-million-dollar paper company. He is living proof that a true passion for international trade can be turned into profitable success with hard work, integrity, and vision.</p>
<p><div class="grey_box" style="width:100%;">
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<strong><span data-preserver-spaces="true">Want to connect with Ramón?</span></strong></p>
<p><span data-preserver-spaces="true">LinkedIn: <a href="https://www.linkedin.com/in/ramonpinto/">Ramón Pinto</a></span><span data-preserver-spaces="true">
</div>
</div></span></p>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/ramon-pinto-citp/">CITP Spotlight: Ramón Pinto, President &#038; CEO, SOLUPAPER LLC</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Katherine Bagang, Senior Business Development Manager at GVig Singapore Pte Ltd Group</title>
		<link>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-katherine-bagang/</link>
					<comments>https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-katherine-bagang/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Wed, 07 Jan 2026 20:39:30 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[CITP Designation]]></category>
		<category><![CDATA[international business development]]></category>
		<category><![CDATA[Katherine Bagang]]></category>
		<category><![CDATA[Market entry strategies]]></category>
		<category><![CDATA[Singapore]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40583</guid>

					<description><![CDATA[<p>From the outside, international trade can look like a series of transactions: products moving across borders, contracts signed, and markets entered. But for Katherine Bagang,...</p>
<p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-katherine-bagang/">CITP Spotlight: Katherine Bagang, Senior Business Development Manager at GVig Singapore Pte Ltd Group</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="grey_box" style="width:100%;">
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Earned her elite CITP®|FIBP® designation: September, 2024
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</div>
<p>From the outside, international trade can look like a series of transactions: products moving across borders, contracts signed, and markets entered.</p>
<p>But for Katherine Bagang, CITP, Senior Business Development Manager at GVig Singapore Pte Ltd Group, international trade has always been about something deeper.</p>
<p>For her it’s all about connection, adaptability, and building sustainable growth in diverse markets around the world.</p>
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“I entered the field of international trade because of my deep fascination with the interconnectedness of global markets and the opportunities it creates for businesses to grow beyond borders.&#8221;</p>
<p><cite></cite></p>
</span>
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<p>Early in her career, she worked with a distribution company where she first encountered the realities of cross-border trade. That experience of navigating unfamiliar markets, balancing risk and opportunity, and seeing firsthand how the right partnerships could unlock growth sparked a long-term commitment to the field.</p>
<p>“It revealed not only the challenges,” she explains, “but also the immense potential of connecting products with new markets.”</p>
<h2>From exposure to expertise</h2>
<p>Those early experiences laid the foundation for what would become a career focused on international expansion and long-term value creation. Today, Katherine leads business development initiatives across multiple international brands, overseeing market entry, distributor partnerships, and brand positioning in highly competitive regions.</p>
<p>With responsibility spanning regions and industries, her work requires a careful balance of commercial objectives, cultural understanding, and strategic planning.</p>
<p>Over the years, Katherine has negotiated major contracts, managed multi-market brand launches, and collaborated closely with finance, marketing, and logistics teams to ensure global strategies are executed seamlessly. These experiences have given her a holistic view of international trade &#8211; one that goes far beyond transactional success.</p>
<h2>Navigating complexity across markets</h2>
<p>One of Katherine’s most memorable career moments was leading GVig’s expansion into ten new geographic regions.</p>
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“It was an ambitious project with many hurdles,” she recalls. “Seeing how we successfully navigated these challenges and achieved measurable growth is one of my proudest achievements.”</p>
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<p>That success didn’t happen by chance. It was the result of disciplined research, strong local partnerships, and an ability to adapt strategies to each market while preserving brand integrity. Katherine credits her success to approaching each expansion with a long-term mindset that prioritizes trust and alignment as much as speed.</p>
<p>Another standout achievement was securing ten new key distributor accounts, driving a 27% increase in annual sales revenue. Equally significant was achieving a 100% customer renewal rate through proactive engagement—proof that sustainable growth often comes from deepening existing relationships, not just pursuing new ones.</p>
<h2>Lessons learned along the way</h2>
<p>If there’s one theme that consistently shapes Katherine’s approach to international trade, it’s adaptability. “The international trade landscape is constantly shifting due to factors like regulations, economic changes, and cultural nuances,” she says. “Being flexible and open to change is crucial.”</p>
<p>She wishes she had fully appreciated that earlier in her career. “There will always be unexpected roadblocks,” Katherine reflects, “but having the resilience and the tools to overcome them is what makes long-term success possible.”</p>
<p>For those entering the field, her advice is clear: stay curious, keep learning, and invest in relationships.</p>
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“Successful trade isn’t only about moving products across borders. It’s about connecting with people and cultures, and approaching every partnership with respect and transparency.”</p>
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<h2>Strengthening trade skills with FITTskills</h2>
<p>As her responsibilities expanded, Katherine recognized the importance of formal training to complement her hands-on experience. She turned to <a href="https://fittfortrade.com/edc-fitt-online-courses"><strong>FITTskills courses</strong></a> to deepen her understanding of international trade and bring more structure to her work.</p>
<p>“My FITTskills courses were instrumental in shaping my understanding of the intricacies of international trade,” she explains. The training helped her strengthen her approach to market entry, trade finance, and the legal dimensions of cross-border transactions, ensuring both compliance and efficiency.</p>
<p>Her favourite course, <a href="https://fittfortrade.com/international-market-entry-strategies"><strong>Market Entry Strategies</strong></a>, quickly became a cornerstone of her day-to-day work.</p>
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“What stood out most was how practical the content was—it directly aligned with my role in expanding GVig into new regions.&#8221;</p>
<p><cite></cite></p>
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<p>The frameworks she learned, from <a href="https://fittfortrade.com/content/analyzing-and-mitigating-currencyforeign-exchange-risk">risk assessment</a> to entry-mode selection, continue to guide her decision-making. When evaluating new opportunities, she applies these tools to assess distributor stability, regulatory requirements, and potential barriers, allowing risks to be identified early.</p>
<p><a href="https://fittfortrade.com/international-market-entry-strategies"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-37286" src="https://tradeready.ca/wp-content/uploads/2022/07/International-Market-Entry-Strategies-Course-banner.jpg" alt="International Market Entry Strategies Couse Banner" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2022/07/International-Market-Entry-Strategies-Course-banner.jpg 1500w, https://tradeready.ca/wp-content/uploads/2022/07/International-Market-Entry-Strategies-Course-banner-300x107.jpg 300w, https://tradeready.ca/wp-content/uploads/2022/07/International-Market-Entry-Strategies-Course-banner-1024x365.jpg 1024w, https://tradeready.ca/wp-content/uploads/2022/07/International-Market-Entry-Strategies-Course-banner-768x274.jpg 768w, https://tradeready.ca/wp-content/uploads/2022/07/International-Market-Entry-Strategies-Course-banner-1200x428.jpg 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>Applying learning in the real world</h2>
<p>One clear example of this practical application was GVig’s launch of SkinMTX in Ukraine. Drawing directly from the course, Katherine assessed distributor readiness, analyzed market risks, and built a structured launch plan tailored to a competitive aesthetic market.</p>
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<span>
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“By aligning GVig’s professional brand positioning with the distributor’s network of clinics, we successfully entered and established a growing footprint in the country.&#8221;</p>
<p><cite></cite></p>
</span>
</blockquote>
<p>The emphasis on scalability also reshaped her perspective. Rather than focusing solely on market entry, Katherine now prioritizes sustainable growth, ensuring brands are positioned not just to launch, but to thrive long-term.</p>
<h2>Why the CITP mattered</h2>
<p>After years of hands-on experience and formal training, pursuing the <a href="https://fittfortrade.com/certification"><strong>Certified International Trade Professional (CITP)</strong></a> designation was a natural next step. “I wanted to formalize and validate my expertise in international trade,” Katherine explains. “The CITP designation felt like a testament to the work I had already been doing.”</p>
<p>Earning the designation marked a significant milestone. “It felt incredibly rewarding to have my experience and hard work recognized by an esteemed organization like FITT,” she says. Beyond validation, the CITP reinforced her commitment to continuous improvement and professional excellence.</p>
<p><a href="http://https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>The CITP advantage in practice</h2>
<p>Since earning her CITP, Katherine has seen a tangible impact on both her career and her organization. On a personal level, the designation has strengthened her credibility when working with international partners and distributors.</p>
<p>“It gives them greater confidence in my expertise and decision-making,” she notes. The CITP has also expanded her professional network, opening doors to new conversations and opportunities within the global trade community.</p>
<p>From an organizational perspective, the benefits have been just as meaningful.</p>
<blockquote class="blockquote_end style01" align="left">
<span>
<p class="end-quote"><br />
“It has enhanced our ability to enter new markets with well-structured plans and stronger risk management practices.&#8221;</p>
<p><cite></cite></p>
</span>
</blockquote>
<p>Negotiations are more streamlined, partnerships more robust, and international operations more sustainable.</p>
<p>Looking to the future, Katherine sees the CITP as a platform for continued growth and leadership. “I foresee the designation playing a pivotal role in advancing my career by opening doors to new opportunities and enabling me to take on more strategic leadership positions,” she says.</p>
<p>As global markets continue to evolve, she remains focused on building resilient, adaptable trade models that balance ambition with long-term value. With her CITP designation, deep market experience, and commitment to learning, Katherine is well positioned to continue leading international expansion efforts that deliver lasting impact.</p>
<p>Her journey serves as a powerful reminder that in international trade, success is rarely linear—but with the right mindset, skills, and credentials, it can be both sustainable and deeply rewarding.</p>
<p><div class="grey_box" style="width:100%;">
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<strong><span data-preserver-spaces="true">Want to connect with Katherine?</span></strong></p>
<p><span data-preserver-spaces="true">LinkedIn: <a href="https://www.linkedin.com/in/katherine-bagang-citp-fibp-41593031/">Katherine Bagang</a></span><span data-preserver-spaces="true">
</div>
</div></span></p>
<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2026/topics/citp_spotlight/citp-spotlight-katherine-bagang/">CITP Spotlight: Katherine Bagang, Senior Business Development Manager at GVig Singapore Pte Ltd Group</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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		<title>CITP Spotlight: Yewande Olubowale, Trade Advisor at WTC Winnipeg</title>
		<link>https://tradeready.ca/2025/topics/citp_spotlight/citp-spotlight-yewande-olubowale-trade-advisor-at-wtc-winnipeg/</link>
					<comments>https://tradeready.ca/2025/topics/citp_spotlight/citp-spotlight-yewande-olubowale-trade-advisor-at-wtc-winnipeg/#respond</comments>
		
		<dc:creator><![CDATA[FITT Team]]></dc:creator>
		<pubDate>Mon, 22 Dec 2025 20:47:50 +0000</pubDate>
				<category><![CDATA[CITP® |FIBP® Spotlight]]></category>
		<category><![CDATA[International Trade Finance]]></category>
		<category><![CDATA[CITP Designation]]></category>
		<category><![CDATA[FITTskills program]]></category>
		<category><![CDATA[Manitoba exporters]]></category>
		<category><![CDATA[oil and gas]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[WTC Winnipeg]]></category>
		<guid isPermaLink="false">https://tradeready.ca/?p=40561</guid>

					<description><![CDATA[<p>For Yewande Olubowale, international trade has always been about more than transactions—it’s also about how trade drives the global economy as a whole. As a Trade Advisor at...</p>
<p>The post <a href="https://tradeready.ca/2025/topics/citp_spotlight/citp-spotlight-yewande-olubowale-trade-advisor-at-wtc-winnipeg/">CITP Spotlight: Yewande Olubowale, Trade Advisor at WTC Winnipeg</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
]]></description>
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Earned her elite CITP®|FIBP® designation: December 2024
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<p>For Yewande Olubowale, international trade has always been about more than transactions—it’s also about how trade drives the global economy as a whole.</p>
<p>As a Trade Advisor at the <a href="https://www.wtcwinnipeg.com/">World Trade Centre Winnipeg,</a> she helps Manitoba businesses navigate the intricate pathways of  international markets, combining her experience in trade finance with a passion for helping others thrive internationally.</p>
<p>Two areas initially spurred her interest in international trade: Treasury and Trade Services.</p>
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“I was particularly drawn to the dynamic nature of <a href="https://fittfortrade.com/content/crossing-borders-and-managing-customs">cross-border transactions</a>, which combines finance, logistics, and <a href="https://fittfortrade.com/content/analyzing-and-mitigating-commercial-risk">risk mitigation strategies.</a> I found it fascinating to help businesses navigate these complexities.”</p>
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<h2>Finding purpose in the flow of global commerce</h2>
<p>After university, Yewande began her professional journey in banking through a three-month graduate training program. Her early years in this industry honed her ability to blend financial acumen with international trade strategies, whether for <a href="https://fittfortrade.com/content/analyzing-and-mitigating-commercial-risk">risk mitigation</a>, logistics, or cross-border transactions.</p>
<p>She was able to apply this learning later in her career while working as an international trade professional for FBNQuest Merchant Bank, where she drove digital transformation that garnered major results.</p>
<h2>Using innovation and insight to move countries forward</h2>
<p>One of Yewande’s most defining achievements was her role as a delegate representing FBNQuest Merchant Bank on a national transformation initiative led by the Central Bank of Nigeria. As part of the electronic Certificate of Capital Importation (eCCI) automation project, she was entrusted by her employer to support the CBN’s initiative of translating regulatory intent into a functional, scalable digital process.</p>
<p>She details, “The CCI is a document that verifies an investor’s foreign direct capital investment into Nigeria, this could be in the form of cash, goods, equity, or debt. This project transitioned the process from paper-based documentation to a streamlined digital system, significantly improving the facilitation of foreign investments, capital repatriation, and regulatory compliance in international trade.”</p>
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Through this work, Yewande contributed immensely to the modernization of a critical national trade infrastructure, reducing friction for foreign investors and strengthening confidence in Nigeria’s capital inflow processes.</p>
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<p>It also highlighted Yewande’s ability to bridge innovation with  trad finance regulations—all core elements of her career success.</p>
<h2>A creative mindset to solve complex challenges in the oil and gas sector</h2>
<p>Later in her career, Yewande took on the role of Trade Services Officer, exposing her to a wider range of industries and increasing complex transactions. .<strong> </strong>One of her most memorable experiences required  her to use her problem solving and deep trade finance knowledge to enable  the export of crude oil for a corporate client.</p>
<p>“The transaction was challenging due to the complexities of the oil and gas industry, regulatory controls  and the high value of the shipments. To mitigate payment risk, I coordinated a letter of credit between the buyer and seller and worked with local and international parties, including customs authorities, shipping agents, and our correspondent banks.”</p>
<p>Navigating both the commercial and regulatory hurdles of the trade, the export was executed successfully and payment was received on time, strengthening the client’s relationship with the buyer.</p>
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“This experience highlighted the crucial role of trade finance in the oil and gas sector and the bank’s impact on the industry.”</p>
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<p>It also highlights the importance of creative problem solving in international trade.</p>
<h2>Opening doors through trade show readiness</h2>
<p>While working as a Trade Advisor at the World Trade Centre Winnipeg, Yewande supported a Manitoba based jeweller preparing to exhibit her collections at an international trade show. The business owner was unsure how to take high value pieces abroad for display without selling them, and how to navigate the customs and regulatory requirements involved.</p>
<p>Yewande provided clear guidance on the applicable trade and customs rules ensuring the jewelleries could be transported, exhibited and returned without compliance issues. She also identified export support programs relevant to the client’s business and worked closely with the entrepreneur to strengthen her trade show readiness.</p>
<p>Beyond the exhibition itself, Yewande introduced the business to industry partners and trade networks to help expand its reach as well as open doors to future opportunities, giving the jeweller the support required to navigate confidently into global markets.</p>
<p>Yewande says:</p>
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“Successful international trade isn’t just about getting into new markets; it’s about understanding the rules so businesses can grow internationally with confidence”.</p>
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<p><a href="http://https://fittfortrade.com/certification"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39974" src="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png" alt="CITP banner, business woman on a call" width="1500" height="535" srcset="https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP.png 1500w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-300x107.png 300w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1024x365.png 1024w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-768x274.png 768w, https://tradeready.ca/wp-content/uploads/2024/11/FITTtradeReadyBannersCITP-1200x428.png 1200w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></p>
<h2>A commitment to learning and leadership</h2>
<p>For Yewande, professional growth is rooted in continuous learning. Her decision to pursue <a href="https://fittfortrade.com/edc-fitt-online-training">FITTskills international trade training</a> came from a desire to strengthen her technical knowledge and keep pace with the rapidly changing global trade environment. Her goal was to improve her service offering to the Manitoba businesses that are taking organizational and financial risks everyday by growing their operations internationally</p>
<p>“It was an enriching experience,” she says.</p>
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“I appreciated the real-life examples provided in the courses, which offered valuable insights into practical situations in international trade. The courses served as a great refresher, enhancing my ability to provide knowledgeable advice to the clients I support including international pricing strategies, market research reports, and international regulations, to name a few.”</p>
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<p>Yewande offers sound advice to new professionals in the field of international trade: take bold steps.</p>
<p>She clarifies, “By thinking beyond immediate challenges and focusing on long-term goals, you can make more strategic decisions that lead to sustained growth and success.”</p>
<h2>A favourite: <a href="https://fittfortrade.com/global-value-chain">The value of the Global Value Chain course</a></h2>
<p>Yewande’s favourite FITTskills course was <a href="https://fittfortrade.com/edc-fitt-online-courses">Global Value Chain</a>. To her, the course gave her valuable insight into the complexities her clients face in their global operations.</p>
<p>“It was highly engaging and provided a comprehensive breakdown of supply chain operations, along with strategies for managing the risks of doing business across borders.”</p>
<p>Through this training, she has been able to bring even greater value to her role at the World Trade Centre Winnipeg—equipping entrepreneurs and exporters with strategies that help them expand confidently into international markets.</p>
<h2>Earning the CITP: A milestone of mastery</h2>
<p>Motivated by her passion for growth and supported by her employer, Yewande pursued <a href="https://fittfortrade.com/certification">Certified International Trade Professional (CITP<sup>®</sup>|FIBP<sup>®</sup>)</a> designation.</p>
<p>“I applied for the CITP designation driven by my commitment to continuous learning and added value service to my clients, which aligns with my professional goals and career growth,” she shares, adding “I am grateful to my current employer, WTC Winnipeg, for supporting my aspirations and investing in my professional development.”</p>
<p>For Yewande, earning the CITP was more than an academic milestone—it was a symbol of her professional evolution.</p>
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“Earning the CITP designation is another feather in my cap and a truly rewarding experience that motivates me to continue striving for excellence. It reaffirms my commitment to ongoing professional development and further deepening my expertise in international trade.&#8221;</p>
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<p>&#8220;I’m proud of my career growth, not only for my benefit but also that of the Manitoba businesses that I am privileged to work with at World Trade Centre Winnipeg.”</p>
<h2>Looking ahead: Building stronger trade ecosystems</h2>
<p>Today, as she continues advising Manitoba businesses on international expansion, Yewande sees the CITP as a bridge to new possibilities. “I believe the CITP designation is a valuable asset for advancing my career, as it will enhance my professional credibility and enable me to better serve the businesses I support,” she explains.</p>
<p>The designation also strengthens her connection to a global community of trade professionals.</p>
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“It provides opportunities to build a strong network across the international trade ecosystem, allowing me to collaborate with industry leaders and help drive growth within the trade sector.”</p>
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<p>With great achievements already under her belt, Yewande is already making an impact in the trade sector, and with her strong growth mindset we can’t wait to see what the future brings.</p>
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<strong><span data-preserver-spaces="true">Want to connect with Yewande?</span></strong></p>
<p><span data-preserver-spaces="true">LinkedIn: <a href="https://www.linkedin.com/in/yewande-olubowale-citp-fibp-pmp-7b8a6088/">Yewande Olubowale</a></span><span data-preserver-spaces="true">
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<span id="pty_trigger"></span><p>The post <a href="https://tradeready.ca/2025/topics/citp_spotlight/citp-spotlight-yewande-olubowale-trade-advisor-at-wtc-winnipeg/">CITP Spotlight: Yewande Olubowale, Trade Advisor at WTC Winnipeg</a> appeared first on <a href="https://tradeready.ca">Trade Ready</a>.</p>
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