15/03/2019
How to develop effective international patent and trademark protection
To ensure full patent and trademark protection, discover how they can be infringed upon, how to monitor for it and how to implement a protection plan.
Products and Services for a Global Market
29/10/2018
5 tips to grow your business with service exports
The fastest growing type of exports is service exports. Get 5 tips from the experts on how to successfully export your services.
19/10/2018
Why exporters will never have a perfect product and what to do about it
Learn why product development for new international markets is a continual process and requires anticipating change and adopting continual improvement.
05/02/2018
8 ways you should be protecting your service-based customers
Service providers need to ensure that contracts or service agreements clearly specify these 8 key aspects:
30/06/2017
You should be customizing your products – here’s 5 ways to do it right
Customization helps organizations differentiate their products from their competitors. With improvements in technology, mass customization is re-emerging.