Sarah Ross

Sarah Ross is a leading consultant in emerging markets. She motivates management and teaches teams to use innovative, creative new approaches to revolutionize how businesses see these new and exciting markets, not just for quick profit but as integral parts of their long term business strategies. Sarah’s accomplished and diverse career covers over 14 years in Compliance, Ethics, Process Improvement and Operational Excellence spanning a variety of industries and over 75 countries.

22/09/2015

3 important assumptions to avoid in emerging markets

Getting it wrong can be extremely expensive, in terms of fines, sanctions and reputation. It can also have long term consequences for opportunities, not just in that country, but in the economic region in general. It’s therefore crucial to do your proper research and navigate these 3 assumptions to avoid in emerging markets.