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    • Research & Development
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    • CITP® |FIBP® Spotlight
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Sara Knowles

Sara Knowles is an International Trade Adviser and a specialist in helping companies to overcome language and cultural barriers. Based in Manchester UK, Sara is passionate about helping people to grow sustainable international businesses which challenge 'the norm' and have global reach. She provides specialist advice for exporters on overcoming language and cultural barriers, strategic export planning, communications and marketing. She writes and speaks about intercultural skills, the case for languages in business, for careers, social inclusion, economic growth, brand-building and marketing.
A short 4 step guide to cultural fluency for exporters

08/06/2017

A short 4 step guide to cultural fluency for exporters

Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?

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Celebrating the community of professionals driving global trade forward

17/03/2026

Celebrating the community of professionals driving global trade forward
CITP Spotlight: Evan Buie – Trade Commissioner, Global Affairs Canada

17/03/2026

CITP Spotlight: Evan Buie – Trade Commissioner, Global Affairs Canada
How can businesses, and the trade professionals who support them, move forward with confidence in a volatile world?

11/03/2026

How can businesses, and the trade professionals who support them, move forward with confidence in a volatile world?
CITP Spotlight: Marc-André Beaupré — Senior Relationship Manager, EDC

10/03/2026

CITP Spotlight: Marc-André Beaupré — Senior Relationship Manager, EDC
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