11/07/2025
Export Is Not a Sales Channel. It’s a Business Model!
In many companies, exporting begins with what feels like a straightforward opportunity. A potential partner reaches out at a trade show. A distributor sends an…
Luis Marques
Luis Marques, CITP is head of the Export Markets Business Unit at SUMOL+COMPAL. He has 20 years of experience in FMCG within the beverage industry and more than 10 in international markets. He has expertise in leadership, sales and marketing teams management, modern trade negotiations, international distributors management and brand franchising projects.
07/08/2024
Food & Drink: Use this framework to define your current value proposition before you go global
When expanding a brand into a new international market, having a unique value proposition is essential. It is the defining factor that sets your brand…