25/01/2017
Navigating on-the-ground complexity to benefit from East Africa’s greatest potential
The best way for entrepreneurs to enter the East Africa market is to begin in Kenya and then fan outward with their offering to other states.
Fawzia Sheikh
Fawzia Sheikh is vice president of marketing for the Organization of Women in International Trade-Toronto. She also develops commercial conference programs connecting vendors with potential customers, and has worked in Canada, the U.S., East Africa, the Middle East and South Asia. She can be reached at fawzia@idirect.com.