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07/06/2013
Dr. Laurelle Jno Baptiste is the Co-Founder and Chief Operating Officer at ScholarLab, a provider of online learning and conferencing solutions. ScholarLab is redefining how…
06/06/2013
The ability (typically, but not exclusively) for exporters to offer “terms,” or a financing package, to importers to close the sale is increasingly common in…
04/06/2013
Quantum leap. Diane Girard uses these two words to describe the rise in her career since she earned her designation as a Certified International Trade…
29/05/2013
The journey to our coveted Certified International Trade Professional (CITP) designation begins with our FITTskills international trade training program, offered both online and through our…
08/05/2013
What would a satisfied customer be prepared to pay for a product? If you can find that out, perceived pricing could be your best way to profit.
07/05/2013
Customer value is the measure of a company’s contribution to its customer based on the company’s entire range of products, services offered and intangibles. Effective…
01/05/2013
All businesses face challenges from a host of changing factors: markets, technology, regulatory environment, social environment, demographics, and competition. The pace of this change is…
23/04/2013
Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.
17/04/2013
Heinrich Stubbe and Pilar Arjona of Stubbe Chocolates, and Ian Clark of Bridgehead. Photo courtesy of Adrienne Jarabek, Co-VP Communications, OWIT-Ottawa Last week the Organization…
09/04/2013
Last week I had the pleasure of helping Forum for International Trade Training launch a report that is the first of its kind world-wide—International Trade…
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