Every year FITT likes to join the myriad of organizations marking International Women’s Day by taking the opportunity to discuss issues unique to women in global business.
With many countries promoting a progressive trade agenda and businesses and organizations working hard to get improve diversity and gender equality around the world, progress is definitely being made.
But are women truly feeling empowered? In this month’s #TradeElite Twitter chat, we asked the experts this and many other pointed questions to find out about the resources, organizations and individuals who are empowering women in international business. Follow the highlights below to see what they said.
Moderator:
Pamela Hyatt, (@Lyricsby Pam) Content Marketing Specialist, FITT , based in Ottawa, ON
Panelists:
Idalia Obregon (@Idalia_Obregon) Executive Director of BCCTC -British Canadian Chamber of Trade and Commerce (@BCCTC), based in Toronto, ON
Gaby Castro-Fontoura, (@uklatinamerica) Director of Sunny Sky Solutions, LATAM market expert, based in Montevideo, Uruguay
Marcela Mandeville, CITP (@MsBrightIdea) , CEO of @AWEbusiness (Alberta Women Entrepreneurs), based in Edmonton, AB
Bernadeen McLeod, (@Bernadeen) President & Founder of Mentor Works (@Mentor_Works) , based in the GTA, ON
Shannon Pestun, (@ShannonPestun) Director of Women’s Entrepreneurship at ATB Financial (@ATBFinancial), based in Calgary, AB
Kseniya Stogniy, CITP (@Kstogs) Export Advisor at Export Development Canada, based in Ottawa, ON
Let’s start by talking about where we’re at now.
Do we have gender equality in the international trade environment?
In the international trade environment, women entrepreneurs are still under represented. This continues to be a challenge for Canada and the world. While women are starting businesses at unprecedented rates, most women-led businesses aren’t engaging in trade activities. In Canada only 11% of exporting small and medium sized enterprises are women owned. – Shannon Pestun @ShannonPestun
A1: While women have definitely come a long way, there is still room for improvement! Research has shown that advancing women’s economic equality will benefit all Canadians, but only 11% of today’s women-owned businesses in Canada are exporting. #TradeElite #WomenInTrade https://t.co/aId3TK0nBy
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
A1: Unfortunately, no. We’ve made progress but still have work to do. From an entrepreneurship view, the number of women-owned businesses that are exporting has grown but only represent 11% of exporting enterprises. #TradeElite
— Marcela Mandeville (@MsBrightIdea) March 12, 2020
A1: Women are under-represented at all levels, lead smaller firms than men, and are less represented in high export potential industries. These drive broader patterns of inequality. Irrespective of size and industry, businesswomen looking to export are at a disadvantage.
— Idalia Obregon (@idalia_obregon) March 12, 2020
A1: If you compare Canadian women, on a global scale, we hold the number one spot when it comes to creating and running our own business. Source: GEM 2015/2016 Global Entrepreneurship Monitor Report.
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
A1 No. E.g. a lot of the time, women decision makers are not allowed to travel (explicitly or implicitly), so under-represented in intl trade. #TradeElite
— Gaby Castro-Fontoura (@uklatinamerica) March 12, 2020
A1: The Office of the Chief Economist Office at Global Affairs Canada reveals that women-owned SMEs represented 14.8% of Canadian exporting SMEs in 2017. Indeed there is room to grow. #TradeElite #womenexporters @TCS_SDC @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
Women are trying to be seen and succeed but equality is not the case in international trade as it is a sector dominated by men
— Adriana Carrillo CITP/FIBP (@acarrillo2016) March 12, 2020
#TradeElite A1 Hard questions right from the start, I love it! I think more and more people are aware but we are def not there yet, we have some work to do at the high levels for more equality, in the boardrooms and in speaking roles #supplychain
— Sarah Barnes-Humphrey, SC media personality (@bevictoryus) March 12, 2020
Looks like we’ve got some work to do.
What are some of the biggest challenges unique to women in international business?
There are systemic and attitudinal barriers at play here. A lot of the challenges are faced by both men and women, however the impact is much deeper for women, especially around accessing the financial capital required and accessing the networks and supply chains needed to grow into new markets. And the impact of cultural expectations and norms in different countries. – Shannon Pestun @ShannonPestun
Global perception of women is a huge challenge especially when working in #supplychain because there are partners from so many different countries where women do not have a seat at the table.
— Irina Rosca (@sustain_SCM) March 12, 2020
A big challenge is being seen a a business partner that has the same potential than any other. Also, negotiation may be bias when power is involved and terms of trading could be different or advantageous for one of the players. Ordering small quantities is a huge barrier
— Adriana Carrillo CITP/FIBP (@acarrillo2016) March 12, 2020
Maintaining a long-term career (including travel and long hours) whilst bringing up a young family. #TradeElite
— Nynzi (@Nynzi) March 12, 2020
A2: Women-owned businesses under participate in trade potentially because they tend to be smaller in size and are more likely to operate in sectors where goods and services are not traded internationally. #TradeElite #womenexporters @TCS_SDC @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
A2: Finding clients, financial planning and literacy, building a network, and keeping a steady workload. Not necessarily unique, but important. #TradeElite
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
A2: In addition, women-owned businesses are more likely to operate in domestic industries. They are not well-represented in Canada’s export-intensive industries such as manufacturing and natural resource extraction. #TradeElite #womenexporters @TCS_SDC @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
A2 Personal safety. We’re definitely more vulnerable. Machismo. Particularly in some countries like LatAm/Middle East. #TradeElite https://t.co/j1KMxSTV3q
— Gaby Castro-Fontoura (@uklatinamerica) March 12, 2020
#TradeElite A2: While jobs in trade usually pay better than jobs elsewhere (12% better on average), women only hold 38% of those jobs. Moreover, only 15% of exporting firms globally are women-led.
— Idalia Obregon (@idalia_obregon) March 12, 2020
#TradeElite A2 women tend to be more risk adverse so international trade may seem very risky. #internationaltrade
— Sarah Barnes-Humphrey, SC media personality (@bevictoryus) March 12, 2020
Maintaining a long-term career (including travel and long hours) whilst bringing up a young family. #TradeElite
— Nynzi (@Nynzi) March 12, 2020
A2: Access to networks connected to the centre of power and decision making; access to role models and mentors; under representation of women, in general, in certain sectors and industries. #TradeElite
— Marcela Mandeville (@MsBrightIdea) March 12, 2020
The ambition to export is a mindset to grow beyond borders. Many business owners don’t have that ambition and…. often women need more encouragement to be that ambitious to try #tradeElite
— Nynzi (@Nynzi) March 12, 2020
A2: Identifying a market is definitely a big one – social & gender norms in some countries can be a barrier. Accessing capital & lacking appropriate networks are others. Sometimes taking the plunge to try exporting for the 1st time can be the biggest barrier of all. #TradeElite https://t.co/Iveaih4Tuu
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
Now for some good news. Where are we making progress on gender equity? Can we talk about some success?
- We’re seeing more collaboration within the entrepreneurial ecosystem of gov’t, education, industry and civil society. The spotlight on women’s entrepreneurship has never been brighter. Canada’s women’s entrepreneurship strategy is laying the foundation to double the number of women entrepreneurs by 2025 while helping more women scale their business through growth and export opportunities.
- More than ever, we’re seeing a gender lens applied to entrepreneurship from research to investing and financing to policy and strategy
- Women’s Entrepreneurship Day, November 19th was officially proclaimed in the province of Alberta, and the cities of Calgary and Edmonton, signalling the importance of women’s entrepreneurship to our cities, communities and economy. More to come! – Shannon Pestun @ShannonPestun
A3: Programs are becoming available to help open doors – women are leaning on each other for mentorship, sharing networks & experiences. Also supplier diversity programs are being developed. #TradeElite #WomenSupportingWomen https://t.co/HH9vVWgKQH
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
A3: It’s great news that the proportion of Canadian women-owned exporting businesses doubled from 2011 to 2017 and continues to grow. We also see increased interest in export and incredible women who are leaders in international trade skills and knowledge. #TradeElite
— Marcela Mandeville (@MsBrightIdea) March 12, 2020
A3: There is more awareness, more studies on their way, more research, realizing the importance on analyzing sex-disaggregated data and field experience. These stats will make us act more promptly.
— Idalia Obregon (@idalia_obregon) March 12, 2020
A3: In 2018, the Federal Government Budget introduced the Women Entrepreneurship Strategy. This plan stated a goal of doubling the number of women-owned businesses in Canada by 2025. #TradeElite
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
A3: What this means, is that the gov allocated $30M to the Women Entrepreneurship Fund to over 300 projects in 2018 w/$100k grant. #TradeElite
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
I think women community base networks and women venture capital groups are evolving and promoting the work of women in trade. Government funding unfortunately is on a matching fund agenda, so it restrict those women that are starting without much economic resources. #TradeElite
— Adriana Carrillo CITP/FIBP (@acarrillo2016) March 12, 2020
A3: In some aspects, the gender gap is closing: from 2014 to 2017, the proportion of women-owned SMEs that export rose from 8.4% to 11.1%. By comparison, 12% of men-owned SMEs exported in 2017. #TradeElite #womenexporters @TCS_SDC @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
Yes! 30 years ago (when I started) I wouldn’t have met so many younger women working in international trade, so ?? But, still not 50% or enough in senior positions #TradeElite
— Nynzi (@Nynzi) March 12, 2020
A3 Also, soft skills (women v strong at that) more valued these days in international trade, I can see women being more sought for in the future (or less undervalued) #TradeElite
— Gaby Castro-Fontoura (@uklatinamerica) March 12, 2020
#TradeElite A3 conferences are coming together and recognizing the inequality, I am on a committee to drive more female speakers as well as diversity – this year if the event hadnt been canceled we would have been at 25-27% speakers and attendees #diversity
— Sarah Barnes-Humphrey, SC media personality (@bevictoryus) March 12, 2020
Let’s keep the inspiration coming. Who are some of your women in trade role models?
Mary Ng, Jennifer Cooke and Kim Matheson of EDC, Stacey Gordon of ATB Financial and Lisa Christensen of BDC all come to mind for me. I chose them as role models for me because I’ve learned so much from each of them and I’ve had the opportunity to collaborate with them on multiple projects. Our north star has always been guided by one question: how we can better support women entrepreneurs? – Shannon Pestun @ShannonPestun
I also have many including @carolineFITT @vickis @Mairead_Lavery @Ailish_Campbell @cafreeland and everyone here today! #TradeElite and so many more smart #CITP women!
— Pamela Hyatt (@lyricsbypam) March 12, 2020
A4: So many! Here are a few: @CEOVazquez @Ailish_Campbell @ninavaca @JennCooke_ #TradeElite
— Marcela Mandeville (@MsBrightIdea) March 12, 2020
@karimacatherine @Lucyor27 @iRMAconnects @EHajducek @cafreeland inspiring hard working intelligent women who are my trade role models ??????????
— Idalia Obregon (@idalia_obregon) March 12, 2020
A4: I’ve really enjoyed Dr. Alaa Murabit and her TED talks. She’s a strong supporter of advancing gender equality and attacking barriers women face. https://t.co/CgwB7hVPMS #TradeElite @almmura
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
I am inspired by the work that radical generosity creates under #SheEO. Also, inspired by some other women entrepreneurs in my network that have broken stereotypes in their own field. #TradeElite
— Adriana Carrillo CITP/FIBP (@acarrillo2016) March 12, 2020
A4: The @TCS_SDC celebrates its 125th anniversary this year. Check out the story of the first female Trade Commissioner at https://t.co/PLXcnE1vwe #TradeElite #womenexporters @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
Just jumping in to one Q4 Humera Malik is a fantastic role model. @JosipaPetrunic is another of my heroes. And my friend and colleague @OntarioGermany Angela Spreng #TradeElite
— Chris Begley (@BegleyChris) March 12, 2020
Rather than given names, I would say I’m inspired by those women in international trade who are effectively supporting other women.
— Carolina Vasquez (@Carol2012cl) March 12, 2020
#TradeElite A4 – sooo many! @sustain_SCM @tresAudrey @carolineFITT @LeahGlobal @ShapAngela
— Sarah Barnes-Humphrey, SC media personality (@bevictoryus) March 12, 2020
#TradeElite I agree with Gaby @uklatinamerica. I meet inspiring women in trade every day. Also @AnnaJerzewska , @BastidonPauline and @tresAudrey & @Nynzi are people I look up to and Gaby of course.
— Jacqueline Tulip (@JustJacquiTulip) March 12, 2020
A4: Our fantastic CEO & President @Mairead_Lavery of @ExportDevCanada is such an inspiration & encourages women to take bold steps internationally every day.
Of course, @Ailish_Campbell and @CGTheodore. They are incredible at championing Canada on the world stage!#TradeElite https://t.co/YXPF824QJi
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
What are some organizations and resources designed to drive success for women in trade?
There are so many great organizations and under the Women’s Entrepreneurship Knowledge Hub, we’ll soon have a mapping system that shows the full ecosystem. The organizations that come quickly to mind are, EDC, FITT, OWIT, Startup Canada, Canadian Trade Commissioner Service and WE Connect Canada. And we have a pretty great trade team at @ATB Financial who can help connect to each of these organizations. – Shannon Pestun @ShannonPestun
A5: @ExportDevCanada announced it’ll increase funds available for its Women in Trade Investments Program! @WEConnectCanad1 & @WBECanada can certify your company as a certified Women-Owned business if you’re looking to get involved in a Supplier Diversity program.#TradeElite https://t.co/wDz2e2f8eo
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
A5: There is such a variety of resources. Top of mind (some cross over with yours:))- @TCS_SDC @FITTNews @WEOCanada @ExportDevCanada @BDC @OWITIntl @WEConnectCanad1 #TradeElite
— Marcela Mandeville (@MsBrightIdea) March 12, 2020
A5: For further details on the top international partnerships and government support programs, review here: https://t.co/1hveSN8dn8 #TradeElite
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
A5: @OWITTORONTO , Stephanie Dei, National Coordinator – Canada of @Empower_Women @fcevvb in #Brussels
— Idalia Obregon (@idalia_obregon) March 12, 2020
A5: Indeed! The Business Women in International Trade initiative (BWIT) of the @TCS_SDC helps create opportunities for Canadian women entrepreneurs looking to expand internationally: https://t.co/lBesjIknG8 #TradeElite #womenexporters @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
A5 Let me recommend @maiden_voyage for those women travelling internationally and for those men keen to support them #TradeElite https://t.co/OWDyBKbz5S
— Gaby Castro-Fontoura (@uklatinamerica) March 12, 2020
Is a progressive trade agenda working to make strides in gender equity for women along the global value chain?
Progress has been slow, and without question there’s still a lot of work ahead to close the gender gap. Each of us has an opportunity to help support a progressive trade agenda, and create more opportunities for women to reach their full entrepreneurial potential at home and around the world. The more we do to advance and advocate for an inclusive trade environment, the quicker we’ll see the social and economic benefits flow.- Shannon Pestun @ShannonPestun
A6: CPTPP is a great example of work being done to create gender equality – it includes dedicated provisions to women’s economic growth. By removing barriers for women to do business internationally, economic growth wins as a whole. #TradeElite https://t.co/uNUjmLvQSR
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
A6: It is slow progress but if combined with effective support for women’s growth in international trade careers and women-owned business success in international markets, we will see the impact of full participation of women in international tarde. #TradeElite
— Marcela Mandeville (@MsBrightIdea) March 12, 2020
Absolutely, having women as negotiators also will elevate the participation of women in the global value chain
— Idalia Obregon (@idalia_obregon) March 12, 2020
A6: Canada is committed to creating opportunities for more Canadians, including women, to engage in and benefit from trade. Check out Canada’s inclusive approach to trade: https://t.co/LTdD01L4gd #TradeElite #womenexporters @TCS_SDC @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
A6: Depends on how you want to measure results. If you focus on how much Canadian women-owned businesses make, we are still 58% less than our male counterparts. There’s progress in #innovation, with women owned businesses as high as 36% compared to male at 44%. #TradeElite
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
Diversification is always good. The rules of the game are set by new FTA’s and knowing them could offer opportunities for SME’s seeking international customers. Women should keep up to date on where opportunities can be, sometimes the opportunity is in niche markets
— Adriana Carrillo CITP/FIBP (@acarrillo2016) March 12, 2020
How can we as individuals help support women in global trade?
We can help individuals by breaking myths around exporting (myths like, I’m too small to export, my product is too hard to sell in another market, it’s too risky or too complicated, you can’t export services), creating meaningful education around trade, and providing more opportunities for women to connect to other women exporters and influencer groups such as the TCS, EDC. – Shannon Pestun @ShannonPestun
A7: Encourage and support one another. Make connections and leverage your network. Share success stories (and failures too). Acknowledge challenges and work through them together. #TradeElite #WomenSupportingWomen https://t.co/9qkAFfedBr
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
Q7: women who are involved will attract & bring more women, will hire more women, will support women initiatives… is a virtuous circle #TradeElite
— Idalia Obregon (@idalia_obregon) March 12, 2020
#TradeElite support #womenintrade initiatives, at work / your business, support women owned business, from the local fair to international initiatives, join associations, join Boards!…
— Idalia Obregon (@idalia_obregon) March 12, 2020
A7: The @TCS_SDC BWIT initiative helps open doors to successfully access global markets. Our Trade Commissioners provide dedicated support and services to Canadian women entrepreneurs. #TradeElite #womenexporters @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
A7: The @TCS_SDC BWIT initiative helps open doors to successfully access global markets. Our Trade Commissioners provide dedicated support and services to Canadian women entrepreneurs. #TradeElite #womenexporters @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
A8 I admire @IanDuddyFCO‘s recent #8M pledge not to attend events with men-only panels. Imagine that in international trade. That kind of thing can be very powerful. #TradeElite https://t.co/iDtLtm3T7C
— Gaby Castro-Fontoura (@uklatinamerica) March 12, 2020
#TradeElite A7 so many ways, when women are brave and tell their stories, lets support them, share their posts and get behind them. Lets also not hold ourselves back and toot our own horns because we deserve it 🙂 #WomeninBusiness
— Sarah Barnes-Humphrey, SC media personality (@bevictoryus) March 12, 2020
Do you feel personally empowered to do what you do best in international trade?
When you see an opportunity to make a difference, it’s very empowering. The best part of this journey for me as the head of ATB Financial’s women’s entrepreneurship strategy and as a member of Canada’s Women’s Entrepreneurship Strategy Panel has been working with women entrepreneur champions from across the country, and from across disciplines and sectors to leverage our collective experience and expertise, and find a common voice to help more women take their businesses to a global stage. Together, we are making a difference and in many ways it feels like we’re just getting started. – Shannon Pestun @ShannonPestun
A8: Yes, and a lot of this is attributed to working at @ExportDevCanada, which does a lot to support women’s empowerment – both within & outside the org. We have recently joined the UN Women Women’s Empowerment Principles community. #TradeElite https://t.co/c1Me73w6XG
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
A8: Yes, and I love that our team, in partnership with others, helps to grow businesses that can sell to the world. #TradeElite
— Marcela Mandeville (@MsBrightIdea) March 12, 2020
It’s a constant fight, have to work on it daily, we have to empower ourselves all the time ??????????
— Idalia Obregon (@idalia_obregon) March 12, 2020
A8: Our role at @Mentor_Works is to enable and educate all business owners and how to take advantage of government funding programs and incentives. We love to be a part of womens success stories. #TradeElite
— Gov’t Grant Expert (@Bernadeen) March 12, 2020
A 8: A 2019 report estimates that closing the gender gap in entrepreneurship in Canada could add $41-$81 billion to Canada’s GDP. Empowering women to participate in international trade contributes to reaching that potential. #TradeElite #womenexporters @TCS_SDC @CanadaTrade
— Joëlle Midy (@MidyJoelle) March 12, 2020
At the end of the day, remember your worth, trust that your voice is valued at the table & do not be scared to challenge the norms. #TradeElite
— Kseniya Stogniy, CITP® (@KStogs) March 12, 2020
Read the rest of the chat and join future discussions by following the #TradeElite hashtag. And stay tuned for the next #TradeElite chat, coming up Thursday, April 16 at 2:00-3:00PM ET, and if you haven’t yet, join us on Twitter at @FITTNews.
disqus comments