25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
pricing strategies
24/09/2019
4 procurement and pricing strategies to mitigate the impact of increasing tariffs
When mitigating the impacts of increasing tariffs, you need to consider 4 important levers – procurement costs, supply chains, customers, and competitors.
30/05/2017
Win over customers in new markets with these 3 marketing tactics
Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.
29/11/2016
Three key considerations to help build your ASEAN entry and growth strategy
For a successful ASEAN entry strategy, you must understand how those markets differ from yours and how to adapt your strategies to sustain your business.
16/05/2014
Gathering competitive intelligence before you enter foreign markets
One of the key mistakes companies make when selecting a market entry strategy is to focus on their capabilities and goals and forget to gather competitive intelligence in their chosen market. The higher the level of competition in the market, the lower the profits that can be obtained.