03/12/2014
Hoda Ahmed, CITP|FIBP – Marketing Manager
Hoda Ahmed, CITP®|FIBP®, is currently a Marketing Manager with the Business Development Group at Export Development Canada (EDC).
market research
24/10/2014
3 things you must consider before you import from abroad
Many countries have entered into trade pacts or agreements and, through negotiation, have established rules and regulations to govern orderly trade. These trade agreements, along with the relative reduction in trade barriers that ensue, make it simpler to import from abroad.
19/08/2014
Six steps to finding out if you’re ready for international trade
But even if you have a product or service that seems to have international appeal, your company may not actually be ready for international trade. Doing business overseas is much more complicated than staying at home, and any successful exporter will tell you that they looked very carefully at their company before they decided to go abroad.
15/08/2014
9 reasons why you should spend more time doing international trade research
Whether or not to become involved in or expand in international trade is a crucial business decision. In today’s highly competitive and global business environment, companies are finding that they must incorporate some form of international trade in order to maintain their level of competitiveness.
08/08/2014
Why skills development is vital to the growth of your global trade career
Ted Benson has over forty years of experience in international trade. He has learned through trial and error, time and again, that skills development is essential to be successful in the industry.
06/08/2014
How to use new media technologies to identify trade opportunities in Asia
New media technologies have transformed the way we communicate, network, and share information. They can also play a key role in the identification and validation of trade and investment opportunities. Furthermore, these technologies can enable you to keep abreast of on-the-ground developments in your market of interest.
21/07/2014
How to break down market characteristics of your target Asian country to identify trade opportunities
Break down the market characteristics of your target country to identify opportunities: market research is the first step in the internationalization process. Expanding into foreign markets, especially Asia is a complex and resource intensive activity.
04/03/2014
Use market intelligence to make better global trade decisions
Raw data alone are not sufficient to develop a company’s market knowledge. The data must be analyzed to give them meaning and then put in context to generate insights about the international business environment. This process of taking raw data and analyzing them strategically is called market intelligence.