Search Results for: communication

5 Stages of international market development

Marketing is the process of building understanding and communication between the supplier and the customer.

Jacob Varghese

Jacob is the VP of Marketing and Technology at the Forum for International Trade Training. Focused on improving the customer experience. A Content chef; words, images, some code and a healthy serving of web analytics.

Pinaki Roy, CITP|FIBP – Vice-President of Corporate Finance

Pinaki Roy, CITP®|FIBP®, is the Vice-President of Corporate Finance for Reliance Industries Ltd., a Fortune 500 company and the second largest company in India by…

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Four major ways international trade has changed over the past one hundred years

The past one hundred years have brought about incredible changes in nearly every industry and area of society. International trade is no exception. The way…

Bennett O'Brien

Bennett O'Brien is a freelance writer from the state of Massachusetts in the United States. He holds a bachelor's degree from Westfield State University, and graduated cum laude. Currently he is expanding his freelance writing career, and enjoying the opportunity to write on a variety of business topics.

Nicole Lauzon, CITP|FIBP – Trade Commissioner

Nicole Lauzon, CITP®|FIBP®, is a Trade Commissioner for the Department of Foreign Affairs, Trade and Development Canada (DFATD). She works at the Canadian Consulate in…

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

Hoda Ahmed, CITP|FIBP – Marketing Manager

Hoda Ahmed, CITP®|FIBP®, is currently a Marketing Manager with the Business Development Group at Export Development Canada (EDC).

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

How I unlocked my career potential in international market research

I always wanted to have a career related to international business.

Antonina Orlova

Antonina has a Bachelor’s Degree in Management and a post-graduate Certificate in International Business. Her passion lies in global market research and business development consulting. In her career she worked with public and private organizations in more than 40 countries providing them with insights in a variety of economic sectors and facilitating new trade partnerships.

How to capture the attention of six hundred industry professionals in a foreign market

Have you ever given a presentation to industry professionals in a foreign market?

Ennio Vita-Finzi, CITP|FIBP

Ennio Vita-Finzi is a Certified International Trade Professional (CITP) and was a Trade Commissioner in Europe, Latin America and the US as well as President of the Canadian Council for the Americas during NAFTA negotiations. He has been a multinational executive and entrepreneur and is now a College lecturer, keynote speaker, and author based in Montreal. (e.vita-finzi@sympatico.ca)

Two approaches to smarter international marketing: Centralized vs. Decentralized

Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.

Becky DeStigter, FIBP|CITP

Becky DeStigter is an International Business Consultant focused on helping B2B technology and professional services companies to become more globally competitive. She seeks practical solutions for growing companies’ international marketing and operational issues. Becky is based in Scottsdale, USA and works with companies worldwide.

Dr. Gabriel Huston, CITP|FIBP – Educator & Global Advisor

Dr. Gabriel Huston, CITP®|FIBP®, serves as a Professor at Toronto’s Seneca College School of International Business. He also represents the Batak indigenous people of North…

Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.