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20/11/2015
The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.
19/11/2015
In attempting to sell a product or service, it is always necessary to determine who needs it, and what problem it will solve for the buyer. In the domain of U.S. government procurement, there is an easy way to determine what they want to buy. A single U.S. government-wide resource exists for information on opportunities with the U.S. government and contract awards over U.S. $25,000.
18/11/2015
Joel Fernandez is the Executive Director of the Global Chamber in Miami, Florida, and the Vice Chairperson of the Environmental Impact Committee in his town, and an international trade entrepreneur with his own company, Intradeservice LLC.
17/11/2015
Sometimes the status quo, even if it’s worked in the past, may lead to some of the pitfalls of exporting and importing instead of continued international trade success.
16/11/2015
Now that Trudeau has assumed his new role as Canadian Prime Minister, he will first have to contend with a long-burning trade issue between the two countries: that of softwood lumber.
13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
12/11/2015
Business pressure will often blind an executive to other ways of international networking. The following out-of-the-box methods can bring surprising results.
11/11/2015
Greg Gerritsen, CITP|FIBP is the Global Logistics and Trade Compliance Manager at Phoenix Technology Services, an international oil and gas services company based in Calgary, Alberta.
10/11/2015
In today’s demand driven omnichannel environment, there are many instances in which customer expectations are not satisfied. In large part, this occurs because companies’ supply chains are not designed to meet the new requirements of omnichannel distribution. A supply chain needs to be able to respond to customers’ demands by becoming “customer centric”.
09/11/2015
Supply chains are becoming increasingly integrated and more intelligent. Collaboration, knowledge sharing and learning are at the center of intelligent supply chain management.
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