16/12/2016
How to link international trade research to marketing decisions
Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.
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There’s a lot to know when it comes to international trade. So every now and then we like to pull out snippets of wisdom from our FITTskills series of international trade textbooks and pass them on. Whether it’s brand new for you or its information you’ve already learned but may have forgotten, you can rest assured that FITTskills Refreshers are practical and industry-validated.
16/12/2016
Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.
09/12/2016
Customs brokers clear shipments of imported goods, prepare required documentation for export shipments and collect duties and taxes.
25/11/2016
Getting all of the research and assessment done to complete global business deals without missing any major issues requires a long-term commitment.
18/11/2016
Effective supply chain management aims to provide optimal customer service for minimal cost. However, companies cannot fulfill customer needs if they do not have a clear understanding of customer requirements.
10/11/2016
This constant search for a competitive edge through business innovation is the major driver of economic growth and wealth creation.
04/11/2016
There is a tendency among some businesspeople to think that politics and law should be left to someone else. However, for international marketing, the political environment of a target market plays a critical role.
28/10/2016
What business practices are acceptable within an intensely competitive business environment? Competition laws give us the answer.
14/10/2016
When analyzed properly, the answers that market intelligence provides will guide business strategies and help companies trade more successfully.
07/10/2016
Licensing is a transfer-related market entry strategy. It involves a company (known as the licensor) granting permission to a company in another country to use its intellectual property for a defined time period.
30/09/2016
While no definitive guide can be used for all circumstances, this framework can help you develop a written supply chain plan, and implement it effectively.
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