30/07/2025
How IKEA’s inflatable furniture flop teaches us the value of rigorous product testing
Even the best ideas can lead to failure if the team doesn’t test the idea in the real world. For decades, people have furnished their…
Samantha Sied
Samantha is a freelance writer who is fascinated by how technology helps people connect around shared interests and do business internationally. Her background includes journalism, event planning, social media, and content marketing.
08/05/2024
CITP Spotlight: Leah Sanford – Principal & Co-Owner, Kelford Inc.
Leah Sanford has a long-time passion for marketing. She enjoyed her corporate marketing role before taking the leap into entrepreneurship. She now helps other entrepreneurs…