30/06/2020
Going global online in times of crisis
How do you ensure that not only will your business survive, but ensure that it can maximize its gain during this (or the next) disastrous global crisis? Two words: Ecommerce & Localization
translation
28/09/2017
4 ways to tailor your service exports to win new customers
For those businesses willing to customize their service exports for global customers, the benefits can lead to huge returns in the long run.
21/09/2017
Ensure nothing gets lost in translation by using the 5 steps of translation equivalency
How do you ensure your translation work has the highest possible level of proximity, translation equivalency, and says exactly what you want it to say?
01/08/2017
How translators and marketers can work together to sell your products internationally
Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.
17/07/2017
How can global entrepreneurs overcome their biggest challenges?
To get a glimpse into the situations global entrepreneurs face and put our fingers on some great solutions, we assembled a panel of experts who have been there, done that, and are helping others successfully enter international waters as global business owners.
15/06/2017
Beyond localization: Why transcreation is essential for engaging the global audience
Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.
08/06/2017
A short 4 step guide to cultural fluency for exporters
Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?
30/05/2017
Win over customers in new markets with these 3 marketing tactics
Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.
21/12/2015
Have Content, Will Travel: Marketing to Today’s Global Customers
If you’re expanding your business into foreign markets, your approach to content marketing can be the difference between success and failure.
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.