21/01/2020
8 helpful tips to improve your customer service quality
If you want to improve customer service and therefore boost your sales, you should follow these tips to be more successful.
Social media
05/07/2019
Target your marketing by differentiating between potential customers and creating customer profiles
Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.
25/08/2017
4 social media marketing stats to help small businesses improve results
These important social media marketing stats and trends could be your key to winning over new customers and increasing conversions to sales.
28/07/2017
How to use social media as a marketing tool
Social media has been playing a role in the shopping journey for a while now. But it is increasingly serving as a platform for commercial activity.
06/07/2017
Between social selling and social media marketing, is there a clear choice for your business?
Both social selling and social media marketing develop customer relationships and get recognized by more people. Is one or both options best for your needs?
06/03/2017
The future is here! How e-commerce will continue to revolutionize retail in 2017 (Part 2)
From personalized e-commerce experiences to drone delivery, we are radically changing the way we think about the shopping experience at a breakneck pace.
23/12/2015
FITT’s launching into an exciting 2016, but first, let’s celebrate you!
As members of this constantly growing international trade community, you’ve probably seen a lot of things happening at FITT over this past year. We’re so grateful for your crucial role in making all of those things happen, because without you, none of it would have been possible.
21/12/2015
Have Content, Will Travel: Marketing to Today’s Global Customers
If you’re expanding your business into foreign markets, your approach to content marketing can be the difference between success and failure.
16/07/2015
13 ways Canadian SME’s can improve on their dismal export rates
For all the talk about Canada being a trading nation, we aren’t when it comes to small and medium sized enterprises. While SME’s account for roughly 95 percent of all companies in Canada, and create 65 percent of all jobs, Canadian SME export rates are at less than 2 percent.
10/12/2014
Nicole Lauzon, CITP|FIBP – Trade Commissioner
Nicole Lauzon, CITP®|FIBP®, is a Trade Commissioner for the Department of Foreign Affairs, Trade and Development Canada (DFATD). She works at the Canadian Consulate in…