03/04/2018
Take your international marketing into the 21st century with the 4 E’s
The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.
marketing strategy
16/12/2016
How to link international trade research to marketing decisions
Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.
23/09/2016
Is there really any difference between marketing domestically and internationally?
Do domestic and international markets really differ?The answer to this question is both yes and no.
15/08/2016
Create a winning international marketing plan by nailing your market research
Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.
24/06/2016
The 5 stages of evolution in your international marketing plan
Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.
09/01/2015
Top considerations for planning a successful visit to your target foreign market
A successful venture into the international marketplace requires establishment of goals, sound preparation, efficient implementation and early follow-up. The following are prerequisites for successful planning and implementation of personal selling tools in your target foreign market.