16/09/2016
Bronze, silver or gold? Ranking Latin American countries in your export strategy
In order to help you rank Latin American countries for your export strategy, answer the questions below and see how you’d rank them in your podium?
market research
15/08/2016
Create a winning international marketing plan by nailing your market research
Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.
27/04/2016
How can an SME ensure a successful launch into global markets?
When a firm tries to have a successful launch into global markets without a foreign affiliate, it no longer enjoys home field advantage.
25/02/2016
Build successful Asian market entry strategies with these 3 tips for SMEs
Asian market entry strategies offer exceptional opportunities for growth. It’s time for your business to take advantage of that.
11/01/2016
Take the gambling out of global expansion by making decisions based on real data
There is one fundamental risk which has traditionally challenged export growth – market selection. Technology is quickly helping to obviate that risk and clear the path for more companies to expand internationally by making decisions based on real data.
06/01/2016
Robert Khoubian, CITP|FIBP – Export Sales Director
After moving to Canada from his home country of Russia, Robert has developed a strong sense for the global marketplace, and looks forward to continuing to grow as a leader in international sales and marketing as the Export Sales Director for Seapass Trading.
10/12/2015
Two very different approaches successful exporters use to expand internationally
In a recent conversation with a Canadian company wishing to expand internationally, I learned some of the questions that potential exporters face and some of the very different strategies used by successful exporters.
26/10/2015
Could a multilatina be your big gateway client to doing business in Latin America?
Not all big multinationals are of European, North American or Asian origin. Multinationals that start in Latin America and go global are often called “multilatinas”. They are big, international and powerful. But who are they and why should they matter to you as you do business in Latin America?
15/10/2015
4 lessons learned from famous market entry successes
Here is a look at some lessons learned from famous market entry successes. These companies did it right, and others who wish to expand into new territories can learn from their strategies.
11/09/2015
The top 7 most important skills that global trade professionals need to master according to industry experts
Over the course of our International Trade Competency Standards (ICS) Project, we’ve had many international trade experts talk about the skills that global trade professionals need to master, and why. Here are seven of the skills that came up most often.