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11/01/2016
There is one fundamental risk which has traditionally challenged export growth – market selection. Technology is quickly helping to obviate that risk and clear the path for more companies to expand internationally by making decisions based on real data.
23/12/2015
Esha Abrol, CITP|FIBP, is an ambitious international marketing professional and entrepreneur whose passion for marketing and international trade have taken her in many different directions, continually developing her skills to help businesses grow globally.
21/12/2015
If you’re expanding your business into foreign markets, your approach to content marketing can be the difference between success and failure.
10/12/2015
In a recent conversation with a Canadian company wishing to expand internationally, I learned some of the questions that potential exporters face and some of the very different strategies used by successful exporters.
13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
23/10/2015
There is a direct link between the factors influencing price setting and a company’s marketing strategy. The pricing strategy will depend on the company’s marketing objectives
16/10/2015
By seizing on opportunities to bring together the advantages each country has to offer in a symbiotic trade relationship, the two countries are flourishing economically where they might not have independently.
14/10/2015
Gordon Ham is an international business consultant, currently a Partner in Infinitum Consulting, an international business consultancy firm that helps companies set up shop in new overseas markets, from market research to developing partnerships and staffing, as well as President and Founder of GH and Associates. He is currently based out of Cochrane, Alberta.
09/10/2015
The ultimate market entry strategy a company might pursue on its own is to build a wholly owned subsidiary in the target market. This is a form of foreign direct investment and they are usually referred to as Greenfield investment strategies.
22/09/2015
Getting it wrong can be extremely expensive, in terms of fines, sanctions and reputation. It can also have long term consequences for opportunities, not just in that country, but in the economic region in general. It’s therefore crucial to do your proper research and navigate these 3 assumptions to avoid in emerging markets.
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